Good practice of Rural Tourism - example from Slovakia

Malvina Gondovamanager

National Rural Development NetworkSlovakia

Rural Tourism and Agri-tourism

Basic characteristics

• Diversion from the mass tourism • Holiday in healthy environment, • Return to traditional values typical for rural areas,• Active time spending,• Care for health and family,• Involvement of local inhabitants

Rural Tourism and Agri-tourism

Tourism generally is a constantly growing branch with strong

economic potential

Effects in rural economy:

For rural areas it offers new jobs, creation of GDP, income in local

taxes, consumption directly in the region, new infrastructure,

new services, interest in cultural heritage and traditions, better

look of villages and landscape, introducing new technologies,

increasing of living standard for inhabitants, balancing regional

disparities

Rural Tourism and Agri-tourism

Assumptions for rural tourism development in Slovakia:

Primary and secondary offer of tourism at the whole area of

Slovakia (different natural amenities, rich cultural and

historical heritage, tourism infrastructure).

Strategic position

Disposable work power directly in regions

Support of Rural Tourism and Agri-tourism in Slovakia

• 1995-2000 – Ministry of Agriculture SR, state subsidy for diversification of agricultural activities, reconstruction of buildings for rural tourism and agri-tourism activities, buidling of supplementary services, training and education programmes

• Phare projects, foundations, funds – building of tourism infrastructure – information and communication systems, promotion materials, trainings and education

• 2000-2004 – SAPARD programme – diversification of agricultural activities in rural areas

• 2007-2013 Rural development programme SR

Rural Tourism support in present programming period – Rural Development Programme 2007-2013

Axis 3311 Diversification into non-agricultural activities313 Encouragement of tourism activities

Part A• Reconstruction and modernisation of low capacity accommodation facilities with a

maximum capacity of 10 beds• Re-building of sections and extensions of family houses and other idle property to low

capacity accommodation facilities with a maximum capacity of 10 beds• Construction, reconstruction and modernisation of camping type accommodation Part B• Marketing of rural tourism services.

Measure 3.2.B

Rural Tourism support in present programming period – Rural Development Programme 2007-2013

LEADERRural tourism development and support plays important role in

every developemnt strategy of Local Action Groups. Activities of measures form Axis 3 are eligible for

implementation under Axis 4 Leader

Rural tourism needs permanent innovation

• Inovation of thinking • Inovation of strategies• Inovation of products• Cooperation

Cooperation in Rural Tourism

Cooperation among the businesses, local government and tourism subjects - common projects and surveys, - common information system of the destination - common promotion (promotion materials, exhibitions, etc.)- creation of common tourism product - information exchange, - coomon representation of association members

State support of zonal and regional tourism associations - Amendment of the Law on Tourism No. 386/2011 from 19.10.2011 introduces the state support for associations depending on amount of tourism overnight taxes in the area

ZaježováZaježová zdravá strava a zdravý životný štýl remeslá environmentálne programy osobnostné rozvojové programy relaxačné a sebapoznávacie

programy

Víkend na Sekieri - výroba drevených šindľov

Víkend na Sekieri - umelecké fotografovanie pre začiatočníkov

Veľkonočná píšťalková víkendovka

Bylinková víkendovka: Lesná záhrada

Kosecká víkendovka na Sekieri

5 živlov - detský tábor na Sekieri

Prírodné staviteľstvo

Plstíme v Zaježovej

Keramický tábor pre rodiny s deťmi

Malvina Gondovagondova@arvi.sk

Thank you for your attention!