Post on 18-Sep-2014
description
WEB2.0: WEB2.0: YOU ARE NOT IN THE YOU ARE NOT IN THE DRIVERS’ SEAT ANYMOREDRIVERS’ SEAT ANYMORE
RONALD VAN DEN HOFFRONALD VAN DEN HOFF
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zzp
* “Authenticity, what consumers really want”, Pine & Gilmore, 2007
EXTRACT
MAKE
DELIVER
STAGE
RENDER
CUSTOMIZATION
CUSTOMIZATION
CUSTOMIZATION
COMMODITIZATION
COMMODITIZATION
COMMODITIZATION
INTERNET HISTORY…
1. STATIC.
2. VOLUME GROWTH.
3. VOLUME EXPLOTION:
SEARCH / ALGORITHMS
APPLICATIONS
1.500.000.000 PEOPLE ON LINE
4. PEOPLE/CONNECTING
SOCIAL NETWORKS/MEDIA
WEB1.0
WEB2.0
* Ronald Coase, 1937 “The nature of the firm”.
* Data from Forrester Research Technographics® surveys, 2007
* “Here comes everybody, Clay Shirky, 2008
VIRTUAL SOCIAL NETWORKS:
WEBTRIBES…ANOMY*
SOCIAL : HYVES
BUSINESS: LINKEDIN
GAME : WORLD OF
WARCRAFT
(MMORPG: Massively Multiplayer Online Role
Playing Game)
HYBRIDE : SECOND LIFE
*DURKHEIM 1893
peer-to-peerbanking
NO ESCAPE POSSIBLE…