Rsm 2008 Part1

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WEB2.0: WEB2.0: YOU ARE NOT IN THE YOU ARE NOT IN THE DRIVERS’ SEAT ANYMORE DRIVERS’ SEAT ANYMORE RONALD VAN DEN HOFF RONALD VAN DEN HOFF

description

presentation Erasmus University Rotterdam, april 2008

Transcript of Rsm 2008 Part1

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WEB2.0: WEB2.0: YOU ARE NOT IN THE YOU ARE NOT IN THE DRIVERS’ SEAT ANYMOREDRIVERS’ SEAT ANYMORE

RONALD VAN DEN HOFFRONALD VAN DEN HOFF

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agile development animoto authenthic avatar bewust ondernemen

bloggen blogosphere blue ocean branding city marketing co-

creation coach coaching collective intelligence covergence

communication conflictbemiddeling contactmoment corporate citizenship

corporate storytelling creative class crowdforcing cyberdigma

delicious digg event-driven communication eye opener free music

gadgets hotellerie hotello hospitality human potential idea infotainment

inspiration internet leadership lovemark MVO meeting masters

mindz.com network no-frills ontology ontmoeten ontwikkeling overheid

people personal & corporate brandingpersonal & corporate branding planet plezier in je

werk profit reality game rdf rfid Ryan Air scalability scim seats2meet

second life sellaband semantic web social capital social networking

social media stakeholders stories story telling tag tagopshere

talent toerisme transumer trends trendslation trendslator trend

watcher trend watching trust ubiquitous computing user-generated

content vergaderen vertrouwen Web2.0 wiki you zara zelfontplooiing

zzp

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* “Authenticity, what consumers really want”, Pine & Gilmore, 2007

EXTRACT

MAKE

DELIVER

STAGE

RENDER

CUSTOMIZATION

CUSTOMIZATION

CUSTOMIZATION

COMMODITIZATION

COMMODITIZATION

COMMODITIZATION

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INTERNET HISTORY…

1. STATIC.

2. VOLUME GROWTH.

3. VOLUME EXPLOTION:

SEARCH / ALGORITHMS

APPLICATIONS

1.500.000.000 PEOPLE ON LINE

4. PEOPLE/CONNECTING

SOCIAL NETWORKS/MEDIA

WEB1.0

WEB2.0

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* Ronald Coase, 1937 “The nature of the firm”.

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* Data from Forrester Research Technographics® surveys, 2007

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* “Here comes everybody, Clay Shirky, 2008

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VIRTUAL SOCIAL NETWORKS:

WEBTRIBES…ANOMY*

SOCIAL : HYVES

BUSINESS: LINKEDIN

GAME : WORLD OF

WARCRAFT

(MMORPG: Massively Multiplayer Online Role

Playing Game)

HYBRIDE : SECOND LIFE

*DURKHEIM 1893

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peer-to-peerbanking

NO ESCAPE POSSIBLE…

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