Roles & NormsMedia & Communication

The theory that most ofeveryday activity is the acting out of socially defined categories 

Each social role is a set of rights, duties, expectations, norms and behaviour a person has to face and fulfil.

Each social role is a set of rights, duties, expectations, norms and behaviour aperson has to face and fulfil.

It has been observed thatthat people behave in a predictable way.

It has been observed thatthat people behave in a predictable way.

An individual’s behavior is context specific, based on social position and other factors.

An individual’s behavior is context specific, and basedon social position and other factors.

Social roles includeappropriate and permitted forms of behavior, guided by social norms.

Social roles includeappropriate and permitted forms of behavior, guided by social norms.

Norms are commonlyknown and hencedetermine expectations.

Norms are commonlyknown and hencedetermine expectations.

Norms

NormsRules of behaviour in any

given social context

NormsRules of behaviour in any

given social context(or group)

Role

RoleHow an individual behaves

in a given situation

We all play different rolesat different times.

These can be categorisedas…

These can be categorisedas…

FAMILY

These can be categorisedas…

FAMILYSOCIAL

These can be categorisedas…

FAMILYSOCIALWORK

These can be categorised

It is when these roles becomemixed that communicationcan break down…

Think about the roles thatyou play in your life and describe two situationswhere a conflict of roles could cause you a problem

EXERCISE