Roles&norms
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Roles & Norms Media & Communication
Transcript of Roles&norms
Roles & NormsMedia & Communication
The theory that most ofeveryday activity is the acting out of socially defined categories
Each social role is a set of rights, duties, expectations, norms and behaviour a person has to face and fulfil.
Each social role is a set of rights, duties, expectations, norms and behaviour aperson has to face and fulfil.
It has been observed thatthat people behave in a predictable way.
It has been observed thatthat people behave in a predictable way.
An individual’s behavior is context specific, based on social position and other factors.
An individual’s behavior is context specific, and basedon social position and other factors.
Social roles includeappropriate and permitted forms of behavior, guided by social norms.
Social roles includeappropriate and permitted forms of behavior, guided by social norms.
Norms are commonlyknown and hencedetermine expectations.
Norms are commonlyknown and hencedetermine expectations.
Norms
NormsRules of behaviour in any
given social context
NormsRules of behaviour in any
given social context(or group)
Role
RoleHow an individual behaves
in a given situation
We all play different rolesat different times.
These can be categorisedas…
These can be categorisedas…
FAMILY
These can be categorisedas…
FAMILYSOCIAL
These can be categorisedas…
FAMILYSOCIALWORK
These can be categorised
It is when these roles becomemixed that communicationcan break down…
Think about the roles thatyou play in your life and describe two situationswhere a conflict of roles could cause you a problem
EXERCISE
