1. ROLE OF SOCIAL MEDIA &WEB IN YOUR CLUB
Peggy Hoffman, CAE
The Golden State Chapter CMAA
October 19, 2009

2. www.marketingintelligenceblog.nl
3. Social media usage doubled since 2007
2010 GenY outnumber Baby Boomers
GenY & X email pass
1.5 M items shared on Facebook daily
78% trust peers vs. 14% ads
Power is in the hands of consumers
4. 5. Member Objective
Beth Kanter, bethkanter.org
6. 5 Ways to use social media & the Web
7. 5 steps

Set your goal

8. Listen! 9. Find the tool(s) right for you 10. Create a community map 11. Sharing content 12. Generating buzz 13. Building Community