Role Of Social Media Web In Clubs

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ROLE OF SOCIAL MEDIA & WEB IN YOUR CLUB Peggy Hoffman, CAE The Golden State Chapter CMAA October 19, 2009

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Presentation for the Golden State Chapter of CMAA on using social media in your club.

Transcript of Role Of Social Media Web In Clubs

  • 1. ROLE OF SOCIAL MEDIA &WEB IN YOUR CLUB
    Peggy Hoffman, CAE
    The Golden State Chapter CMAA
    October 19, 2009

2. www.marketingintelligenceblog.nl
3. Social media usage doubled since 2007
2010 GenY outnumber Baby Boomers
GenY & X email pass
1.5 M items shared on Facebook daily
78% trust peers vs. 14% ads
Power is in the hands of consumers
4. 5. Member Objective
Beth Kanter, bethkanter.org
6. 5 Ways to use social media & the Web
7. 5 steps

  • Set your goal

8. Listen! 9. Find the tool(s) right for you 10. Create a community map 11. Sharing content 12. Generating buzz 13. Building Community


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