© 100%Open 2010

Cutec Presentation 9th JuneRoland Harwood

10/04/2023 1

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© 100%Open 2010

Innovating with partners

by sharing the risks

and the rewards.

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Open Innovation Defined

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Open Business Models10/04/2023 3

Suggestion

schemes

Market

research

Ideas competition

Crowd sourcing

Royalties

In-licensing

Delivery partnership

Proprietary supplier

Joint venture

Alliances

Open source

Creative commons

Minority stake

Out-licensing

Co-branding Spinout

Majority stake

Acquisition

R&D

Customer

feedback

Co-Creation

Collaboration

Cooperation

Closed

© 100%Open 2010

“Networking is only a letter away from not

working.”

Chris Powell

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Know-How or Know-Who?

© 100%Open 201010 April 2023 5Know-How & Know-Who?

© 100%Open 2009

“Not all the smart people

work for you.”

Bill Joy, Sun

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Lessons Learned

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(Reluctant) PioneersLEGO

Lego Mindstorms is LEGO’s most successful product range ever and has helped shift their strategy from a toy manufacturer to

an innovation platform.

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Lessons Learned

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Find and engage your top 1%.

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Virgin Atlantic

Virgin Atlantic’s return on investment has been 10:1, better value than using a commercial third party for system development, and for more radical ideas.

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Trust the community to

do the heavy lifting.

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Lessons Learned

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E.ON

Power to the People is a customer-led innovation programme from E.ON that launched in October 2010 seeking new £10m ideas, products or ventures.

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Ask interesting questions.

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Lessons Learned

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Orange10/04/2023 13

Orange ran an Airlock process to find the ‘Next Orange Wednesdays’ resulting in a new £20m service proposition, Last Second Tickets, which launches next month.

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Lessons Learned

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“The future reveals itself through the

peripheral.”

JG Ballard

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McLaren & NATS

McLaren’s predictive F1 software allows air traffic controllers to predict how aircraft are likely to act at airports, overcoming costly and dangerous uncertainty.

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Lessons Learned

• Not all the smart people work for you

• Engage your top 1%.

• Innovation is a U-Shaped Process.

• Trust the community to do the heavy lifting.

• Ask interesting questions.

• Develop your peripheral vision.

© 100%Open 2009

“More people pooling more resources in new

ways is the history of civilisation.”

Howard Rheingold

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And Finally…

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South Building | Somerset House | Strand |London | WC2R 1LA

Phone: +44 (0)20 8133 1006

Email: roland@100Open.com| david@100open.com

Web: www.100Open.com

Twitter: @rolandharwood | @deeyesbee

Roland Harwood

Co-Founder & Networks Partner

Thank you

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© 100%Open 201010/04/2023 19

Open Innovation Process - Discover

Exploit

People

License

Deal

Reject & Feedback

IP Reverts Back

Venture

Submission

Explore Extract Exploit

Protection

PitchWeekly

Wants

Proposition

Fast-tracked

Reject &

Feedback

Competitive

ChallengesSubmission

Expert

Review

Panel

Prizes

Awarded

Engaged

Innovator

Network

Clo

sed

Tra

ckO

pen

Tra

ck

Airlock

Joint

Venture

100%Open investor/

partner networks

Decision

90 days

YES

NO

Expert

Review

Panel

© 100%Open 2010

Two Models of Open InnovationDiscover™ and Jam™

• Starts with ‘what’ question: an innovation brief detailing a specific

unmet need

• Is a competitive marketplace amongst customers, suppliers or

users

• The innovation process is mediated by a Trusted Agent

• Innovations are extracted through a linear process

• Tend to be internal routes to market (e.g. license deals)

Discover

• Starts with a ‘who’ question: finding partners to explore a broad

opportunity

• Is a cooperative community & process , with customers, suppliers

or users

• The innovation process is facilitated through a Catalyst

• Innovations are built using an iterative process

• Tend to be external routes to market (e.g. joint ventures)

Jam

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What’s difficult about open innovation?

•Find trusted new collaboration partners

•Uncover unmet needs or spot new opportunities for

innovation

•Co-create compelling new ideas, products or services

•Filter the ideas and prototype innovations

•Build and motivate collaborative teams

•Create investable propositions with evidenced

business plans

•Form new collaborative business arrangements

•Obtain the resources and commitments necessary

•Coordinate production, communications and launch

Explore Extract Exploit

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Explore > Extract > Exploit

“Open innovation is a

U-Shaped Process.”

Paul Vanags, OXFAM