Rockin MailChimp Accounts, lists, & campaigns

Presented by your friendly marketing technologistJoshua McNary · http://mcnary.me

The MailChimp name, logos, icons, & terms/info all belong to MailChimp not me. I make no claims; other than I think MailChimp is pretty sweet.

Today’s goals✓ Signup (plans) ✓ List management

• Lists • Groups • Segments

✓ Email campaign #1 ✓ Integrate!

Money needed?

Paid plans include: Automation, delivery by time zone, & less Chimp branding

This is happy!

Term What How

List List of subscribers with affiliated email, name, etc.

Import of data from CSV, manually added by you, or

subscriber signup form

GroupGroups are a means of categorizing

subscribers based on things like their interests or preferences.

Selected by you upon import or by subscriber

via signup form

SegmentSegment is a portion of your list that

includes only subscribers whose profile info matches your criteria.

Filter you create based on subscribers’ group, list fields, metadata, etc.

DemoLists

Type What Why

Regular Ol' Campaigns

Create the HTML & plain-text version; choose to send immediately or schedule.

Just want an email which can be created quickly & has

HTML formatting options.

Plain-Text Campaigns

Campaigns contain only text & have no formatting options.

Just want an email which can be created

quickly without formatting.

RSS-Driven Campaigns

Automate your email marketing by combining content from an RSS feed with

user-friendly MailChimp templates.

Have a blog/RSS in which you want to pull content in

from/distribute.

A/B Split Campaigns

Test subject line, name, or send time. Send two versions to small part of list &

send majority of emails to winner.

Want to maximize performance by testing

variants prior to sending.

DemoCampaigns

DemoIntegrations

Now what? JUST DO IT1. Upload lists > then group > then segment 2. Add subscribe box to your pages 3. Send your first/next campaign 4. Make editorial/task calendar for future sends 5. Content (RSS?) you can syndicate via email? 6. What can you integrate with to streamline? 7. Where can you use Chimp to automate email? 8. What can you test A/B using Chimp?

Later, watch when done: http://i.mcnary.me/1IdJeQh

Rock. On.

Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me" Q u e s t i o n e v e r y t h i n g / n u l l i u s i n v e r b a / t a k e n o b o d y ' s w o r d f o r i t " b y D u n c a n H u l l © A t t r i b u t i o n L i c e n s e h t t p : / / w w w. f l i c k r. c o m / p h o t o s / d u l l h u n k / 2 0 2 8 7 2 7 1 7 /

Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me

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Joshua McNary ∙ Marketing Technologist