Post on 13-Sep-2014
description
Rock social media in 30 minutes a day
COURTNEY SEITERCommunity ManagerI work with social media all day, but it isn’t my only job. (I also write, edit our blog and work on our tools.)
These shortcuts help keep me productive even when I only have a few minutes.@RavenCourtneyraventools.com/welcome/webinars
Rock social media in 30 minutes a day
Social media can take up a LOT of your day – sometimes without you even realizing that it’s happening.
Source: Vertical Response
Rock social media in 30 minutes a day
Small businesses are spending more time on social media, but many are struggling with the extra work.
Source: Vertical Response
Lots of us would rather spend less time on social media and more time on the other activities that grow a business.
Rock social media in 30 minutes a day
•Listen and respond
•Read and curate
•Post and schedule
•Monitor and engage
•Analyze and report
Our 30-minute schedule
Rock social media in 30 minutes a day
•Objectives: What are your goals?
•Strategy: How will you approach it and
why?
•Networks: Where will you be active?
•Measurement: How will you define
success?
Before we get started
Rock social media in 30 minutes a day
A good place to start is moz.com’s Beginner’s Guide to Social Media.
Rock social media in 30 minutes a day
For a deeper dive into measurement, you can check out Raven’s 30 Social Media Metrics That Prove Real Value.
Headline for the webinar goes here
First thing’s first: Respond to questions, comments and problems. (Depending on your industry and volume, you might need to do this more than once throughout the day.)
Rock social media in 30 minutes a day
Source: KISSMetrics
1. Listen and respond
Creating and finding great content to share is the part of social media work that takes the most time and effort, according to small business owners.
Rock social media in 30 minutes a day
2. Read and curate
Source: Vertical Response
GOOGLE TRENDS
RescueTime: Analyzes your time spent to help you improve productivity
Rock social media in 30 minutes a day
See what the world is searching for in real-time.
FEEDLY
RescueTime: Analyzes your time spent to help you improve productivity
Rock social media in 30 minutes a day
Subscribe to the feeds of news sources, fans, competitors, specific topics of interest and more with Feedly or another feed reader.
PERCOLATE
RescueTime: Analyzes your time spent to help you improve productivity
Rock social media in 30 minutes a day
A custom list of top links curated daily from your Twitter account and sites you subscribe to.
SMARTBRIEF
RescueTime: Analyzes your time spent to help you improve productivity
Rock social media in 30 minutes a day
Summaries of the day’s most important headlines, hand-picked from hundreds of publications — straight to your inbox as one-stop-shop e-newsletters.
UNROLL.ME
RescueTime: Analyzes your time spent to help you improve productivity
Rock social media in 30 minutes a day
Unsubscribe instantly from emails you don’t want. Roll the rest into a convenient daily digest.
RAVEN TOOLS SOCIAL MONITOR
RescueTime: Analyzes your time spent to help you improve productivity
Rock social media in 30 minutes a day
Choose your search terms in Raven’s Social Monitor, then sort results by source, date, language or even number of followers.
•Find your optimal post times
•Schedule posts ahead of time
•Manage multiple networks
•Keep up with your resources and schedule
3. Post and/or schedule
Rock social media in 30 minutes a day
TWERIOD
Free tool that analyzes your Twitter account to show you when the biggest chunk of your audience is online.
Rock social media in 30 minutes a day
FOLLOWERWONK
Chrome extension: Limits your time on selected sites.
One of Followerwonk’s features is a display of an account’s followers by density on a map.
Rock social media in 30 minutes a day
RAVEN TOOLS SOCIAL MEDIA MANAGEMENT
Once you’ve found your optimal schedule, you can use Raven’s social media management tools to post or schedule posts on Facebook and Twitter.
Rock social media in 30 minutes a day
BUFFER
Or use Buffer to schedule posts to other networks, like LinkedIn and Google+.
Rock social media in 30 minutes a day
EDITORIAL CALENDAR
An editorial calendar as simple as a spreadsheet fitted to your specifications can help keep you on track.
Rock social media in 30 minutes a day
Source: Social Media Examiner
•Monitor your brand or important keywords
•Focus in on important users
•Join relevant conversations
•Build relationships with key people
4. Monitor and engage
Rock social media in 30 minutes a day
KNOWEM
RescueTime: Analyzes your time spent to help you improve productivity
Rock social media in 30 minutes a day
KnowEm checks your preferred username against hundreds of sites, social networks and more.
RescueTime: Analyzes your time spent to help you improve productivity
Rock social media in 30 minutes a day
Similar to Google Alerts, Talkwalker Alerts unearth more and better results.
TALKWALKER
RescueTime: Analyzes your time spent to help you improve productivity
Rock social media in 30 minutes a day
Sign up for Topsy alerts and you’ll get a daily email reminder that leads to this dashboard.
TOPSY ALERTS
RAVEN TOOLS SOCIAL STREAM
RescueTime: Analyzes your time spent to help you improve productivity
Rock social media in 30 minutes a day
Social Stream is a dynamic place to monitor and engage with just the audience you’re looking for at just the right time. It also connects to Raven’s CRM for better relationship-building!
TWITTER LISTS
RescueTime: Analyzes your time spent to help you improve productivity
Rock social media in 30 minutes a day
Create public or private Twitter lists to make sure you don’t miss great content from influencers, fans or likeminded companies.
TWITTER CHATS
RescueTime: Analyzes your time spent to help you improve productivity
Rock social media in 30 minutes a day
Twitter chats focused on your industry can help you connect with likeminded people and build relationships. We made a big list of Twitter marketing chats you can use.
FACEBOOK INTEREST LISTS
RescueTime: Analyzes your time spent to help you improve productivity
Rock social media in 30 minutes a day
Interest lists are a great way to make sure the content you’re most interested in is easy to find.
•Synthesize your social activities
•Make sense of the data
•Tweak as necessary
•Report to boss or client
5. Analyze and report
Rock social media in 30 minutes a day
GOOGLE ANALYTICS DASHBOARD
RescueTime: Analyzes your time spent to help you improve productivity
Rock social media in 30 minutes a day
Create a custom dashboard for your Google Analytics account with just the data points you want to see.
SHAREDCOUNT
RescueTime: Analyzes your time spent to help you improve productivity
Rock social media in 30 minutes a day
Enter a URL or multiple URLs into SharedCount to see how your content has spread.
RAVEN TOOLS REPORT
RescueTime: Analyzes your time spent to help you improve productivity
Rock social media in 30 minutes a day
Every tool in Raven is reportable with the click of a button, or you can choose scheduled reports for set-it-and-forget it analysis and reporting.
FOCUSBOOSTER
RescueTime: Analyzes your time spent to help you improve productivity
A customizable digital timer designed to help you focus on single tasks.
Rock social media in 30 minutes a day
RESCUETIME
RescueTime analyzes where you go on the web and gives you daily and/or weekly reports.
Rock social media in 30 minutes a day
STAYFOCUSD
A Chrome extension that allows you to set maximum time limits for specific time-suck sites.
Rock social media in 30 minutes a day
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