Rock Social Media in 30 Minutes A Day

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…in just 30 minutes a day How to rock social media
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    13-Sep-2014
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    Technology

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Are tons of tiny social media tasks pecking you to death? Shape up your schedule! In this session, learn how to create a consistent social media to-do list, structure the workday and quell the social media storm.

Transcript of Rock Social Media in 30 Minutes A Day

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…in just 30 minutes a day

How to rock social media

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Rock social media in 30 minutes a day

COURTNEY SEITERCommunity ManagerI work with social media all day, but it isn’t my only job. (I also write, edit our blog and work on our tools.)

These shortcuts help keep me productive even when I only have a few [email protected]/welcome/webinars

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Rock social media in 30 minutes a day

Social media can take up a LOT of your day – sometimes without you even realizing that it’s happening.

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Source: Vertical Response

Rock social media in 30 minutes a day

Small businesses are spending more time on social media, but many are struggling with the extra work.

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Source: Vertical Response

Lots of us would rather spend less time on social media and more time on the other activities that grow a business.

Rock social media in 30 minutes a day

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•Listen and respond

•Read and curate

•Post and schedule

•Monitor and engage

•Analyze and report

Our 30-minute schedule

Rock social media in 30 minutes a day

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•Objectives: What are your goals?

•Strategy: How will you approach it and

why?

•Networks: Where will you be active?

•Measurement: How will you define

success?

Before we get started

Rock social media in 30 minutes a day

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A good place to start is moz.com’s Beginner’s Guide to Social Media.

Rock social media in 30 minutes a day

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For a deeper dive into measurement, you can check out Raven’s 30 Social Media Metrics That Prove Real Value.

Headline for the webinar goes here

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First thing’s first: Respond to questions, comments and problems. (Depending on your industry and volume, you might need to do this more than once throughout the day.)

Rock social media in 30 minutes a day

Source: KISSMetrics

1. Listen and respond

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Creating and finding great content to share is the part of social media work that takes the most time and effort, according to small business owners.

Rock social media in 30 minutes a day

2. Read and curate

Source: Vertical Response

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GOOGLE TRENDS

RescueTime: Analyzes your time spent to help you improve productivity

Rock social media in 30 minutes a day

See what the world is searching for in real-time.

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FEEDLY

RescueTime: Analyzes your time spent to help you improve productivity

Rock social media in 30 minutes a day

Subscribe to the feeds of news sources, fans, competitors, specific topics of interest and more with Feedly or another feed reader.

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PERCOLATE

RescueTime: Analyzes your time spent to help you improve productivity

Rock social media in 30 minutes a day

A custom list of top links curated daily from your Twitter account and sites you subscribe to.

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SMARTBRIEF

RescueTime: Analyzes your time spent to help you improve productivity

Rock social media in 30 minutes a day

Summaries of the day’s most important headlines, hand-picked from hundreds of publications — straight to your inbox as one-stop-shop e-newsletters.

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UNROLL.ME

RescueTime: Analyzes your time spent to help you improve productivity

Rock social media in 30 minutes a day

Unsubscribe instantly from emails you don’t want. Roll the rest into a convenient daily digest.

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RAVEN TOOLS SOCIAL MONITOR

RescueTime: Analyzes your time spent to help you improve productivity

Rock social media in 30 minutes a day

Choose your search terms in Raven’s Social Monitor, then sort results by source, date, language or even number of followers.

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•Find your optimal post times

•Schedule posts ahead of time

•Manage multiple networks

•Keep up with your resources and schedule

3. Post and/or schedule

Rock social media in 30 minutes a day

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TWERIOD

Free tool that analyzes your Twitter account to show you when the biggest chunk of your audience is online.

Rock social media in 30 minutes a day

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FOLLOWERWONK

Chrome extension: Limits your time on selected sites.

One of Followerwonk’s features is a display of an account’s followers by density on a map.

Rock social media in 30 minutes a day

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RAVEN TOOLS SOCIAL MEDIA MANAGEMENT

Once you’ve found your optimal schedule, you can use Raven’s social media management tools to post or schedule posts on Facebook and Twitter.

Rock social media in 30 minutes a day

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BUFFER

Or use Buffer to schedule posts to other networks, like LinkedIn and Google+.

Rock social media in 30 minutes a day

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EDITORIAL CALENDAR

An editorial calendar as simple as a spreadsheet fitted to your specifications can help keep you on track.

Rock social media in 30 minutes a day

Source: Social Media Examiner

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•Monitor your brand or important keywords

•Focus in on important users

•Join relevant conversations

•Build relationships with key people

4. Monitor and engage

Rock social media in 30 minutes a day

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KNOWEM

RescueTime: Analyzes your time spent to help you improve productivity

Rock social media in 30 minutes a day

KnowEm checks your preferred username against hundreds of sites, social networks and more.

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RescueTime: Analyzes your time spent to help you improve productivity

Rock social media in 30 minutes a day

Similar to Google Alerts, Talkwalker Alerts unearth more and better results.

TALKWALKER

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RescueTime: Analyzes your time spent to help you improve productivity

Rock social media in 30 minutes a day

Sign up for Topsy alerts and you’ll get a daily email reminder that leads to this dashboard.

TOPSY ALERTS

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RAVEN TOOLS SOCIAL STREAM

RescueTime: Analyzes your time spent to help you improve productivity

Rock social media in 30 minutes a day

Social Stream is a dynamic place to monitor and engage with just the audience you’re looking for at just the right time. It also connects to Raven’s CRM for better relationship-building!

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TWITTER LISTS

RescueTime: Analyzes your time spent to help you improve productivity

Rock social media in 30 minutes a day

Create public or private Twitter lists to make sure you don’t miss great content from influencers, fans or likeminded companies.

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TWITTER CHATS

RescueTime: Analyzes your time spent to help you improve productivity

Rock social media in 30 minutes a day

Twitter chats focused on your industry can help you connect with likeminded people and build relationships. We made a big list of Twitter marketing chats you can use.

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FACEBOOK INTEREST LISTS

RescueTime: Analyzes your time spent to help you improve productivity

Rock social media in 30 minutes a day

Interest lists are a great way to make sure the content you’re most interested in is easy to find.

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•Synthesize your social activities

•Make sense of the data

•Tweak as necessary

•Report to boss or client

5. Analyze and report

Rock social media in 30 minutes a day

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GOOGLE ANALYTICS DASHBOARD

RescueTime: Analyzes your time spent to help you improve productivity

Rock social media in 30 minutes a day

Create a custom dashboard for your Google Analytics account with just the data points you want to see.

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SHAREDCOUNT

RescueTime: Analyzes your time spent to help you improve productivity

Rock social media in 30 minutes a day

Enter a URL or multiple URLs into SharedCount to see how your content has spread.

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RAVEN TOOLS REPORT

RescueTime: Analyzes your time spent to help you improve productivity

Rock social media in 30 minutes a day

Every tool in Raven is reportable with the click of a button, or you can choose scheduled reports for set-it-and-forget it analysis and reporting.

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Bonus: Stay-on-task-tools

Rock social media in 30 minutes a day

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FOCUSBOOSTER

RescueTime: Analyzes your time spent to help you improve productivity

A customizable digital timer designed to help you focus on single tasks.

Rock social media in 30 minutes a day

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RESCUETIME

RescueTime analyzes where you go on the web and gives you daily and/or weekly reports.

Rock social media in 30 minutes a day

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STAYFOCUSD

A Chrome extension that allows you to set maximum time limits for specific time-suck sites.

Rock social media in 30 minutes a day

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