ROCK OUT YOUR PAGE MAKE THE MOST OF YOUR FACEBOOK PRESENCE

@AmyLJorgensen

http://www.facebook.com/press/info.php?statistics

901+

Million

Users

FACEBOOK

@AmyLJorgensen

FACEBOOK

@AmyLJorgensen

500+

Million

Mobile

Users

FACEBOOK

@AmyLJorgensen

900+

Million

Interactions

FACEBOOK

@AmyLJorgensen

80+

Page & Group

Connections

per Avg User

FACEBOOK

@AmyLJorgensen

300+ Million

Photo Uploads

Daily

FACEBOOK

@AmyLJorgensen

3.2+ Billion

Likes &

Comments

Daily

FACEBOOK

@AmyLJorgensen

1 in 13 People on Earth

have Facebook

FACEBOOK

@AmyLJorgensen http://www.facebook.com/press/info.php?statistics

74% growth 18-24 college

demographic

grew the fastest

last year

FACEBOOK

@AmyLJorgensen

57% Of people talk

more online than

in real life

FACEBOOK

@AmyLJorgensen

48% of 18-34 year olds

check upon waking up

FACEBOOK

@AmyLJorgensen

125+ Billion

Friend

Connections

Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg

http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/

FACEBOOK: STUDENTS

@AmyLJorgensen

85% Check-in on

Friends

Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg

http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/

FACEBOOK: STUDENTS

@AmyLJorgensen

88% Comment on

Content

Frequently

Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg

http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/

FACEBOOK: STUDENTS

@AmyLJorgensen

88% View Photos

Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg

http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/

FACEBOOK: STUDENTS

@AmyLJorgensen

101min Average Daily Time Spent

Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg

http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/

FACEBOOK: STUDENTS

@AmyLJorgensen

92% Of Students

Use Facebook

Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg

http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/

FACEBOOK: STUDENTS

@AmyLJorgensen

Average # of times checked daily

Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg

http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/

Commenting Event Activity Viewing Photos

Predicts Campus Involvement

Predicts Student Engagement

FACEBOOK: STUDENTS

@AmyLJorgensen

Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg

http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/

FACEBOOK: STUDENTS

@AmyLJorgensen

+ Facebook Time

= + Campus Activities

Marketing Philosophies • Be dynamic & relevant

• Meet customers where they are

• Website: Formal Information

• Social Media: Customer Engagement (dialogue)

Social Media Philosophies • Build the customer into our brand

• Be transparent

• Build a relationship with the customer

THE BEGINNING

@AmyLJorgensen

Be relevant

Be flexible

Be dynamic

Be timely and accessible

Be attractive

Build relationships

THE BEGINNING

@AmyLJorgensen

HIGHLIGHTS FACEBOOK.COM/UFHOUSING

@AmyLJorgensen

Oct

09

Jan

10

Apr

10

Jul 1

0

Oct

10

Jan

11

Apr

11

Jun

11

Sep

11

Dec

11

Mar

12

Jun

12

7500

HIGHLIGHTS FACEBOOK.COM/UFHOUSING

@AmyLJorgensen

New Likes (March 31, 2011)

HIGHLIGHTS FACEBOOK.COM/UFHOUSING

@AmyLJorgensen

10 2

DAILY AVERAGE

HIGHLIGHTS FACEBOOK.COM/UFHOUSING

@AmyLJorgensen

Page Views (March 29, 2012)

HIGHLIGHTS FACEBOOK.COM/UFHOUSING

@AmyLJorgensen

Engaged Daily Users (March 29, 2012)

HIGHLIGHTS FACEBOOK.COM/UFHOUSING

@AmyLJorgensen

Engaged Mthly Users (April 2012)

HIGHLIGHTS

Content Views (April 2012)

FACEBOOK.COM/UFHOUSING

@AmyLJorgensen

BRANDING Look at what works

@AmyLJorgensen

BRANDING Look at what works

@AmyLJorgensen

BRANDING

@AmyLJorgensen

BRANDING

Change Picture > Edit Thumbnail > Save

180px X 180px • scaled to 160px X 160px

• Visually 32px X 32px

@AmyLJorgensen

BRANDING

851px X 315px • Less than 100 kilobytes

@AmyLJorgensen

BRANDING

Static IFRAME Tab www.facebook.com/iframehost

• Install Page Tab

• @ bottom: Install 2nd Tab, 3rd Tab, etc.

• Edit Page>Apps>Static IFRAME

• Name the Tab

• Go back to your page and edit

in HTML

@AmyLJorgensen

ENGAGEMENT

@AmyLJorgensen

ENGAGEMENT

@AmyLJorgensen

ENGAGEMENT

@AmyLJorgensen

AREAS

Pages

Timeline

Activity Log

News Feed

Photos

Video

Groups

Messages

Events

Ticker

And more..

ENGAGEMENT

@AmyLJorgensen

ENGAGEMENT

Viewing

Liking

Sharing

Commenting

Posting

Collaboration

MO

RE

ENG

AG

EMEN

T

*Variety is key!

@AmyLJorgensen

• Photos for Marketing Materials

• Fun for current students

• Increase Future Student Interest

• Customer Appreciation

Room Design Contest ENGAGEMENT

@AmyLJorgensen

Room Design Contest ENGAGEMENT

@AmyLJorgensen

Room Design Contest ENGAGEMENT

• Brand Ambassadors

• 1565 Likes 3/31/2011

• Opportunities

@AmyLJorgensen

Now ENGAGEMENT

@AmyLJorgensen

Now ENGAGEMENT

@AmyLJorgensen

Now ENGAGEMENT

@AmyLJorgensen

Now ENGAGEMENT

@AmyLJorgensen

Now ENGAGEMENT

@AmyLJorgensen

Now ENGAGEMENT

@AmyLJorgensen

Now ENGAGEMENT

@AmyLJorgensen

Now ENGAGEMENT

@AmyLJorgensen

Now ENGAGEMENT

@AmyLJorgensen

Now ENGAGEMENT

@AmyLJorgensen

Now ENGAGEMENT

@AmyLJorgensen

Now ENGAGEMENT

@AmyLJorgensen

Now ENGAGEMENT

@AmyLJorgensen

Now ENGAGEMENT

@AmyLJorgensen

Now ENGAGEMENT

@AmyLJorgensen

MANAGEMENT

• Schedule Posts

• Insights

@AmyLJorgensen

ROCK OUT YOUR PAGE MAKE THE MOST OF YOUR FACEBOOK PRESENCE

@AmyLJorgensen