Rock Out Your Page
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ROCK OUT YOUR PAGE MAKE THE MOST OF YOUR FACEBOOK PRESENCE
@AmyLJorgensen
http://www.facebook.com/press/info.php?statistics
901+
Million
Users
@AmyLJorgensen
@AmyLJorgensen
500+
Million
Mobile
Users
@AmyLJorgensen
900+
Million
Interactions
@AmyLJorgensen
80+
Page & Group
Connections
per Avg User
@AmyLJorgensen
300+ Million
Photo Uploads
Daily
@AmyLJorgensen
3.2+ Billion
Likes &
Comments
Daily
@AmyLJorgensen
1 in 13 People on Earth
have Facebook
@AmyLJorgensen http://www.facebook.com/press/info.php?statistics
74% growth 18-24 college
demographic
grew the fastest
last year
@AmyLJorgensen
57% Of people talk
more online than
in real life
@AmyLJorgensen
48% of 18-34 year olds
check upon waking up
@AmyLJorgensen
125+ Billion
Friend
Connections
Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
FACEBOOK: STUDENTS
@AmyLJorgensen
85% Check-in on
Friends
Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
FACEBOOK: STUDENTS
@AmyLJorgensen
88% Comment on
Content
Frequently
Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
FACEBOOK: STUDENTS
@AmyLJorgensen
88% View Photos
Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
FACEBOOK: STUDENTS
@AmyLJorgensen
101min Average Daily Time Spent
Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
FACEBOOK: STUDENTS
@AmyLJorgensen
92% Of Students
Use Facebook
Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
FACEBOOK: STUDENTS
@AmyLJorgensen
Average # of times checked daily
Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
Commenting Event Activity Viewing Photos
Predicts Campus Involvement
Predicts Student Engagement
FACEBOOK: STUDENTS
@AmyLJorgensen
Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
FACEBOOK: STUDENTS
@AmyLJorgensen
+ Facebook Time
= + Campus Activities
Marketing Philosophies • Be dynamic & relevant
• Meet customers where they are
• Website: Formal Information
• Social Media: Customer Engagement (dialogue)
Social Media Philosophies • Build the customer into our brand
• Be transparent
• Build a relationship with the customer
THE BEGINNING
@AmyLJorgensen
Be relevant
Be flexible
Be dynamic
Be timely and accessible
Be attractive
Build relationships
THE BEGINNING
@AmyLJorgensen
HIGHLIGHTS FACEBOOK.COM/UFHOUSING
@AmyLJorgensen
Oct
09
Jan
10
Apr
10
Jul 1
0
Oct
10
Jan
11
Apr
11
Jun
11
Sep
11
Dec
11
Mar
12
Jun
12
7500
HIGHLIGHTS FACEBOOK.COM/UFHOUSING
@AmyLJorgensen
New Likes (March 31, 2011)
HIGHLIGHTS FACEBOOK.COM/UFHOUSING
@AmyLJorgensen
10 2
DAILY AVERAGE
HIGHLIGHTS FACEBOOK.COM/UFHOUSING
@AmyLJorgensen
Page Views (March 29, 2012)
HIGHLIGHTS FACEBOOK.COM/UFHOUSING
@AmyLJorgensen
Engaged Daily Users (March 29, 2012)
HIGHLIGHTS FACEBOOK.COM/UFHOUSING
@AmyLJorgensen
Engaged Mthly Users (April 2012)
HIGHLIGHTS
Content Views (April 2012)
FACEBOOK.COM/UFHOUSING
@AmyLJorgensen
BRANDING Look at what works
@AmyLJorgensen
BRANDING Look at what works
@AmyLJorgensen
BRANDING
@AmyLJorgensen
BRANDING
Change Picture > Edit Thumbnail > Save
180px X 180px • scaled to 160px X 160px
• Visually 32px X 32px
@AmyLJorgensen
BRANDING
851px X 315px • Less than 100 kilobytes
@AmyLJorgensen
BRANDING
Static IFRAME Tab www.facebook.com/iframehost
• Install Page Tab
• @ bottom: Install 2nd Tab, 3rd Tab, etc.
• Edit Page>Apps>Static IFRAME
• Name the Tab
• Go back to your page and edit
in HTML
@AmyLJorgensen
ENGAGEMENT
@AmyLJorgensen
ENGAGEMENT
@AmyLJorgensen
ENGAGEMENT
@AmyLJorgensen
AREAS
Pages
Timeline
Activity Log
News Feed
Photos
Video
Groups
Messages
Events
Ticker
And more..
ENGAGEMENT
@AmyLJorgensen
ENGAGEMENT
Viewing
Liking
Sharing
Commenting
Posting
Collaboration
MO
RE
ENG
AG
EMEN
T
*Variety is key!
@AmyLJorgensen
• Photos for Marketing Materials
• Fun for current students
• Increase Future Student Interest
• Customer Appreciation
Room Design Contest ENGAGEMENT
@AmyLJorgensen
Room Design Contest ENGAGEMENT
@AmyLJorgensen
Room Design Contest ENGAGEMENT
• Brand Ambassadors
• 1565 Likes 3/31/2011
• Opportunities
@AmyLJorgensen
Now ENGAGEMENT
@AmyLJorgensen
Now ENGAGEMENT
@AmyLJorgensen
Now ENGAGEMENT
@AmyLJorgensen
Now ENGAGEMENT
@AmyLJorgensen
Now ENGAGEMENT
@AmyLJorgensen
Now ENGAGEMENT
@AmyLJorgensen
Now ENGAGEMENT
@AmyLJorgensen
Now ENGAGEMENT
@AmyLJorgensen
Now ENGAGEMENT
@AmyLJorgensen
Now ENGAGEMENT
@AmyLJorgensen
Now ENGAGEMENT
@AmyLJorgensen
Now ENGAGEMENT
@AmyLJorgensen
Now ENGAGEMENT
@AmyLJorgensen
Now ENGAGEMENT
@AmyLJorgensen
Now ENGAGEMENT
@AmyLJorgensen
MANAGEMENT
• Schedule Posts
• Insights
@AmyLJorgensen
ROCK OUT YOUR PAGE MAKE THE MOST OF YOUR FACEBOOK PRESENCE
@AmyLJorgensen