The Roche Bobois group

Two families - ROCHE & CHOUCHAN families: One storyIn 1960 the two pioneers meet at the Copenhagen Furniture Fair, and the idea of importing Scandinavian furniture comes to life.

Simultaneously, the Roche Bobois domestic franchise network is created.

Mr François ROCHE Mr Philippe ROCHE

The Roche Bobois Group

235 stores

37 countries

Sales 2008: € 396 M

Master franchisee

25 stores

in France

Sales 2008: € 27 M

96 stores

10 countries

Sales 2008: € 65 M

Cession of the brand in July 2009

80 stores

4 countries

Sales 2008: € 121 M

436 stores – Sales: € 609 M

Worldwide presence of the Roche Bobois brandWorldwide presence of the Roche Bobois brandWorldwide presence of the Roche Bobois brand

17 NEW SHOWROOMS IN 2009

AUSTRIA ViennaCHINA Shenzhen (Les Provinciales)CYPRUS Paphos FRANCE Athis Mons, Maisonément, Val d’Europe

(suburbs of Paris)ISRAEL Tel AvivITALY Sassari, PesaroKUWAIT Kuwait CityQATAR Doha SPAIN Madrid, Gerona U.A.E. DubaiUKRAINE Kiev USA Fort Myers (Estero)VENEZUELA Caracas

The Roche Bobois philosophy

CreativityDesigners collaborationPrecursor of lifestyle tendencies (new art of sitting, corner sofa, tv units, Les Provinciales evolutions…)Constant Evolution of the store concept (room sets, importance of accessories, spectacular/impressive presentation,…)

QualityUse of the best leathers and woods Collaboration with the best manufacturers of the furniture sector Implementation of ISO norms

InnovationTechnical: New leathers, Daquacryl, slatted wood, aluminium

structure dining tables, folding, springs in sitting cushions…Industrial vision: Eco conception / sustainable development

designers and architects• Massimo Iosa Ghini• Christophe Delcourt• Sacha Lakic• Cedric Ragot• Daniel Rode• Roberto Tapinassi• Maurizio Manzoni

• Vladimir Kagan• Luigi Gorgoni• Marc Berthier• Pierre Paulin• Hans Hopfer

• EUROPEAN CRAFTSMENSHIP

• ATTENTION TO DETAILS

• EXCLUSIVE DESIGNS

• CLASSIC SOPHISTICATION

• IMPECCABLE LINES & STYLE TRANSLATE INTO CHIC MODERNISM

• LONG STANDING TRADITION OF COLLABORATING CLOSELY WITH ARCHITECTS & DESIGNERS TO DEVELOP ITS NEW COLLECTIONS

• THE FUNCTIONALITY OF EACH PIECE IS ALWAYS PART OF THE EQUATION

• DESIGN IS TO BE LIVED WITH, NOT ONLY FOR LOOK

• RB IS A CONSTANT STUDENT IN DESIGN

• WITH AN INTEGRATIVE, NO SHARP-EDGE PHILOSOPHY

creative fabrics, finishes, & woods

• Kenzo• Missoni Home

– Create exclusive patterns & materials

• Daquacryl– Trademark finish

• Alpi Veneers

• Oak• Beech• Walnut• Cherry

OakConsidered a noble wood, oak is much appreciated in furniture

design for its look and durability. Certain pieces are entirely made of oak, but it can also be used only for the inside of a piece or the sides and bottoms of drawers.

Beech woodThis pale wood is used for seats. It can be easily sculpted and

gives richness to the staining. Highly resistant, it is a perfect material for crafting chairs requiring precise joinery.

Cherry woodIt actually refers to wild cherry trees. Its warm color and fine grain

are widely used in cabinet making.

WalnutA highly resistant wood, walnut has a very fine grain and smooth

finish. Its darker color and marked veins and crown are used for decorative purposes.

.

Eco – Conception

• Sustainable resources policy• forests• Limiting the transport of raw materials• Selecting efficient and recyclable materials• Using solid slated wood rather than composite• Water-based glue, non-toxic • Valuing the craftsmanship and manual workforce• Furniture with classic lines which will last for

generations.. not ‘disposable’ furniture.

Benefits

Light weight

98% solid wood (wood strips + veneer)

2% « white wood glue » NON TOXIC

Very close to solid wood

Steady, not affected by hygrometry

Wood structures – Slated wood

Drawbacks

Non-applicable for curved items

Expensive

Examples: majority of Jocilma furniture + Assemblage + Nao Mai + Country chic LMP …

Slated wood slats assembled alternately Generaly 3 or 5 layersJocilma slated pannels ≈ € 12 / M2

SOLID SLATED WOOD

LES CONTEMPORAINS

MAH-JONG - Hans Hopfner - 1970 classic example of modular seating

Designed by Studio Roche Bobois

LITTORAL SOFA

GRAPHIC SOFA Philippe Bouix

VANITY – Luigi Gorgoni2009 COLLECTION

SERENITE SECTIONAL

ORIGINELSECTIONAL

ENIGME SOFA – 2009 COLLECTION Designer Philippe Bouix

CROISETTE 2009 NEW COLLECTION

ECLAT SOFA 2009 COLLECTION

Two types of mechanical headrests

“EASY” “ULTIMATE”

Leathers & sofas - headrests

Leather - the 3 types of treatments

TREATMENT PROCESS: COATING

Once the skins have been dyed, a coating is applied for the finishing process.

There are 3 main types of finishings:

• PIGMENTED COATING / FINISH

• ANILINE FINISH

• SEMI ANILINE FINISH

Dany Tannery provides skins for brands like Prada, Dior, Gucci.

Leathers & sofas - factory

Quality selection process (Dany Tannery)

Each hide is inspected and irregularities are saved on a computer (Tre Erre)

Leathers & sofas - factory

Leather cuts (Tre Erre)

Leathers & sofas - factory

Tre Erre has a constant leather inventory

Leathers & sofas - factory

Straight english stitching

Double stitching

Double english stitching

Leathers & sofas - stitchings

Saddle stitching

Selection of stitching

Leathers & sofas - stitchings

English pipe stitching Pipe stitching

Selection of stitching

Spring system usually used inside seat cushions (Tre Erre)

Legend Bookcase - designed by Christophe Delcourt

NUAGE SWIVEL ARMCHAIR

Manufacturing a Nuage chair (Tre Erre)

Production

SKOOL ARMCHAIR

FLEUR DE FER

2- SEAT SOFA BED

intramuros

• Modular elements with adjustable width• Available in 7 laquer colors • Alpi veneer

RIVE DROITE WALL UNIT Christophe Delcourt

JEU DE CUBES STORAGE UNIT - Luigi Gorgoni

Key facts about DAQUACRYL©

What is the difference between Daquacryl and Lacquer?

Lacquered furniture has a thin coat of pigment/paint – very delicate

Daquacryl is used like a wood veneer on a particle board structure 3 mm thick - panels of 305 x 203 cms

Daquacryl is a sheet of PMMA on particle board

PMMA: PolyMethyl MethAcrylate = Acrylic Resin

Easily cut and bent – when heated it becomes soft allowing it to take any desired shape or angle

Easy maintenance – cleaned with window cleaner and scratches are easily removable

Wide choice of colors – 22 standard + 6 metallic finish

Daquacryl

LES VOYAGES

Nairobi Collection

• Helmut Jousten, Specialist in wooden decorative arts

• ROCHE BOBOIS STUDIOS

• Result of various encounters with the wood carvers on the island of Java, on the slopes of the Muria volcano, where many of these craftsmen live.

• Hand sculpted panels – Alveoles motif– Griffes motif– African motif

KANSAI MODULAR SOFA

MIKADO 2

BEL AIR 2009 COLLECTION designed by Sacha Lakic

LES PROVINCIALES

THE ROCHE BOBOIS PROVINCIALES FAMILY

PRESTIGE Lines: Louis XV, Directoire

CHARM Lines: Interprétation of French Provencial

CLASSIC Lines: Pure simple designs placed emphasis on materials & textures

MODERNITY Lines: Modern lines with a traditional touch, furniture of the trades

THE ROCHE BOBOIS PROVINCIALES FAMILY oche Bobois Provinciales families

• Lines: Consensual, simple, straight for living room’s furniture; more curves for the bedroom

• Inspiration: Simplified style from XIXth century: Louis Philippe, Restauration, Directoire and « les meubles de métiers »

(craftmen furniture pieces)

• Manufacturing: Modern: it keeps a traditional part but adds more modern processes and stable materials (veneer, slated

panels…)

• Finish: For a long time only in antiquarian cherry, now opens up to more colors with traditional finishes

• Price: Entry price of « Les Provinciales » collection, more expensive for products with more complexity (Belledonne)

Classic

CLASSIC - PARTI PRIS SOFA

CLASSIC – TRIANON BEDROOM

R R Bobois Provinciales families

• Lines: Modern lines with a traditional touch.

• Inspiration: Early 20th century

• Manufacturing: Industrialized, with innovative and modern processes. Finish with aanual treatment (Country-Chic and Architecte collections illustrate the industrial and cabinetmakers’ pieces)

• Finish: Mostly in colors, sometimes associated with antiquarian cherry wood (Architecte). The sophisticated colors and decorations (Crémone, Country-Chic) emphasize this post industrial era.

• Price: Mid to high price range due to an expensive finish or feature (Hortense legs). A higher positioning for Architecte and Country-Chic (cherry and oak) due to more complex lines.

Modernity

Modernity - Architecte CollectionModernity - Architecte

Modernity - Architecte

THE ROCHE BOBOIS PROVINCIALES FAMILY che

• Lines: More pronounced, thicker, heavy decorations

• Inspiration: The XVIIIth greatest styles: Louis XV, Louis XVI, Directoire…

• Manufacturing: Traditional (joints, finish, parquetry tops…)

• Finish: Essentially waxed (antiquarian cherry), opens up to more colors associated with aged waxed woods (cherry, oak, walnut…)

• Price: High-end positioning, more expensive prices due to a higher complexity of manufacturing and finish process.

Prestige

R

MANOIR DINING ROOM – 2009 COLLECTIION

PRESTIGE

VILLANDRY DINING ROOM

PRESTIGE

VOLUTES CONSOLE

Roche Bobois Provinciales families

• Lines: Simple and elegant, precise proportions and design, very feminine

• Inspiration: The XVIIIth greatest styles (Louis XV, Louis XVI and Transition, Directoire…) in a simplified approach

• Manufacturing: Solid wood, traditional assembly

• Finish: Only colored patinas, large choice of options (colors, finishes, decors)

• Price: Wide price range: from very low price for basic line products (Tonnelle) to mid price for more sophisticated products (Collonges).

Charm

JOSEPHINE BEDROOM

VALLAURIS

Tiramolia Fully modular children’s room

Designed by

Carlo Marelli & Massimo Molteni

Tiramolia

• Bookshelf with lacquered shelves

• Melamine top tray & texture sliding doors

• Bed with padded adjustable headboard on lacquered panel

• 28 colors lacquers

• wood finishes - melamine

Teen Bedrooms

accessories

• Murano vases • Exclusive designs wool silk rugs• Lamps

EXCLUSIVE DESIGNED WOOD / SILK RUGS