“No, Dad. We don’t need to go to the trade counter.”

What’s that coming over the hill?

Emergence of what will become a mainstream trend.

Generation Y’ers

• Change makers

• Multi channelists

• Natural conditioning to device initiated commerce

• Attitudinally incongruent

What will these traits be responsible for?

Mainstream trend

Importance placed on personal relationships – why?

• Better prices

• Accurate orders

• Deliveries on time

• Favours

• Social

Emerging trend

Conditioned use of technology...

• Speed and efficiency

• Productivity

• Cost control

• Supply chain management

VIDEO TO GO HERE

Mindsets and motivations

• Control and lack of trust

• Time management and customer centricity

And the suppliers...

• Aware of the speed of change?

• Sophistication of Generation Y’ers?

• Change of business model?

• Appetite to invest?

• Get ready

Resting my case

• Generational changes

• Check out emerging trends

• Don’t make assumptions

• Executional detail is king