PENTAGON Takiyah, Jasmine, Robin, Briana Takiyah, Jasmine, Robin, Briana.
Robin Horsfield
Transcript of Robin Horsfield
“No, Dad. We don’t need to go to the trade counter.”
What’s that coming over the hill?
Emergence of what will become a mainstream trend.
Generation Y’ers
• Change makers
• Multi channelists
• Natural conditioning to device initiated commerce
• Attitudinally incongruent
What will these traits be responsible for?
Mainstream trend
Importance placed on personal relationships – why?
• Better prices
• Accurate orders
• Deliveries on time
• Favours
• Social
Emerging trend
Conditioned use of technology...
• Speed and efficiency
• Productivity
• Cost control
• Supply chain management
VIDEO TO GO HERE
Mindsets and motivations
• Control and lack of trust
• Time management and customer centricity
And the suppliers...
• Aware of the speed of change?
• Sophistication of Generation Y’ers?
• Change of business model?
• Appetite to invest?
• Get ready
Resting my case
• Generational changes
• Check out emerging trends
• Don’t make assumptions
• Executional detail is king