Events Management

5th May 2012

Introduction to Events

Educate

Fundraising

Commemorate

Brand Awareness

Celebrate

Enjoyment

Definition

An event can be defined as “something that happens at a given time and place.”

It can also be defined as a “consequence, effect or outcome.”

An event is just that – a planned outcome or a consequence of planning.

Common Attributes1. Planning

2. A goal or purpose

3. Transient and unique by nature

4. Offer a social experience

Event ClustersHigh Cluster – Gauteng, Western Cape & Kwazulu-Natal

Medium Cluster – Eastern Cape, Mpumalanga & North West Province

Low Cluster – Free State, Northern Cape & Limpopo

Event SectorsSportsProfessional / Amateur

PoliticalRallies / Inaugurations

PrivateWeddings / Reunions

Business & TradeTrade Shows / Exhibitions

CulturalFestivals / Parades

RecreationalSports & games / Fun

EducationalSeminars / Workshops

Arts & EntertainmentConcerts / Award Ceremonies

Sport EventPick’nPay and Cape Argus Cycling Tour

Art and Entertainment EventConcert

Private EventWedding

Cultural EventKKNK

Benefits of events

Benefits to the guests:•Education and information•Tangible guest experience – all five senses

Benefits to the destination:•Unique local atmosphere•Added attraction as a tourist destination

Benefits of events

Benefits to the sponsor:•Fulfillment of sales and marketing objectives•Face-to-face engagement with customers

Benefits to the event owner:•Return on investment (ROI) and profit•Platform for discussion and negotiation

Roles and Responsibilities

http://www.youtube.com/watch?v=2qCHSpcbNyU

Characteristics of an Event Manager•Organisational ability•Attention to detail•Strong character•Nerves of steel•Decision-making ability•Good communication skills•A people’s person

Characteristics of an Event Manager•Creativity•Flexibility•Tact•Leadership quality•Good Time Management

Summary• Definition of an event•Attributes of an event•Identification of Event Clusters in SA•Event Sectors•Benefits to Event Role Players•Role and Responsibilities of a Manager•Characteristics of an Event Manager

References

1. Dimitri Tassiopoulos. 2010. Events Management: A developmental and managerial approach. Juta

2. Contact Publications: www.contactpub.co.za/CG/Publication_.htm

allisondumont@gmail.com

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