1

Risks and chances of „all-you-can-eat“ streaming-services for the product oriented music-industry

2

Do streaming-services work product-oriented when the product is music?

3

Composer/

A&R

Marketing &

PromotionProduction Distribution Streaming-

PlatformConsumer

Advertisers

$$

$$

Consumer Contacts

Music

The product sold is the consumer contact, not the music... music is just a „means to an end“

4

Loss of value

5

The communication of “legal access” to all the music you want, attracts illegal file-sharers

6

Streaming won’t be the upcoming cash-cow for the music industry

7

Low margins in all parts of the value chain

8

Complicated accounting due to bits of cents splitted up again

9

The trend goes to streamed content

10

Streaming services are a massive promotion tool

11

Napster Artist Channels

12

Promoters can analyse the music taste of the consumer with playlists...

13

+

...and advertise premium content, which is worth more than a simple stream or download.

14

Risks

Chances

15

Streaming platforms have the chance to reach more potentially paying consumers than any à-la-carte service ever will!

16

Thank‘s for your attention!