Risks and chances of "all you can eat streaming services" for the product-oriented music industry

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1 Risks and chances of „all-you-can-eat“ streaming-services for the product oriented music-industry

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Some thoughts about the risks and chances of "all you can eat streaming services" for the product-oriented music industry...

Transcript of Risks and chances of "all you can eat streaming services" for the product-oriented music industry

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Risks and chances of „all-you-can-eat“ streaming-services for the product oriented music-industry

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Do streaming-services work product-oriented when the product is music?

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Composer/

A&R

Marketing &

PromotionProduction Distribution Streaming-

PlatformConsumer

Advertisers

$$

$$

Consumer Contacts

Music

The product sold is the consumer contact, not the music... music is just a „means to an end“

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Loss of value

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The communication of “legal access” to all the music you want, attracts illegal file-sharers

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Streaming won’t be the upcoming cash-cow for the music industry

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Low margins in all parts of the value chain

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Complicated accounting due to bits of cents splitted up again

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The trend goes to streamed content

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Streaming services are a massive promotion tool

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Napster Artist Channels

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Promoters can analyse the music taste of the consumer with playlists...

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...and advertise premium content, which is worth more than a simple stream or download.

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Risks

Chances

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Streaming platforms have the chance to reach more potentially paying consumers than any à-la-carte service ever will!

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Thank‘s for your attention!