Post on 08-May-2015
description
The rise of visual content on social media
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“Of all of our inventions for mass communication, pictures still speak the most universally”
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© 2014 Simply Measured, Inc
What is a Hypotenuse?
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© 2014 Simply Measured, Inc
“Images often allow us to explain simplify, or expand concepts in ways that are very difficult to do (if even possible) with text – or even with spoken words.”
Robert Lane, “Relational Presentation: A Visually
Interactive Approach”
© 2014 Simply Measured, Inc
A short history of images on social media
Oct 2005Users can
upload photos
Feb 2007Tumblr
launches
Mar 2010Instagram
seeded
Mar 2010Pinterest launches
Apr 2012Facebook acquires
Jun 2013Facebook adds
images to Comments
Oct 2013Twitter
adds auto-expanding images to
Tweets
May 2013Yahoo!
acquires Tumblr
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85 million unique visitors each month
350 million photos upload/day, a total of over 250 billion60 million photos upload/day, a total of over 20 billion and over 200 million active users
45% of Tweets consist of Images (36%) and videos (9%)
© 2014 Simply Measured, Inc
© 2014 Simply Measured, Inc
© 2014 Simply Measured, Inc
© 2014 Simply Measured, Inc
© 2014 Simply Measured, Inc
© 2014 Simply Measured, Inc
© 2014 Simply Measured, Inc
© 2014 Simply Measured, Inc
Understand the basic requirements
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Facebook header
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© 2014 Simply Measured, Inc
© 2014 Simply Measured, Inc
© 2014 Simply Measured, Inc
G+ & YouTube
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Update your photos
Visual guides
http://postcron.com/en/blog/social-media-image-dimensions-sizes/
http://www.mediabistro.com/alltwitter/social-media-image-dimensions_b44957
http://www.postplanner.com/updated-guide-all-social-media-image-dimensions/
Plan your visual content
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© 2014 Simply Measured, Inc
Wireframe tools• Flairbuilder • Mockingbird• Lovely charts• Lumzy• SimpleDiagrams• PPT• LucidCharts
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Brainstorm
Create variety
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© 2014 Simply Measured, Inc
Text on images
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Text as images
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Memes
JUST LIKE MIKE!
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GIFs
Free toolshttp://www.giffingtool.com/https://imgflip.com/gifgeneratorhttp://picasion.com/http://gifmaker.me/http://www.gimp.org/GifBoom (iOS/Android)Cinemagram (iOS/Android)
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© 2014 Simply Measured, Inc
Drawings
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Cartoons
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Charts, graphs
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More visual content types
• Text on images• Text as images• Memes• Gifs• Infographics• Illustrations, drawings,
sketches• Cartoons
• Charts, graphs• Visual guides• Interactive infographics• Videos• Presentations• Interactive
presentations
Follow best practices
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Do it rightProvide Detail
Shape Emotions
Lay Down Context
Simplify or Clarify Complexity
Give Examples
Reduce Learning Times
Enhance Verbal Stories
Improve Memory Recall
© 2014 Simply Measured, Inc
© 2014 Simply Measured, Inc
© 2014 Simply Measured, Inc
Enable your team
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Simply throwing random pictures onto slides to “pretty them up” is not a good idea. Some researchers contend that including off-topic or irrelevant pictures and video clips in educational materials actually can have negative effects on learning.
Tversky and Morrison (2001), Mayer, Heiser, and Lonn (2001) and
Mayer (2003).
© 2014 Simply Measured, Inc
© 2014 Simply Measured, Inc
Test
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Measure EVERYTHING!
Measure EVERYTHING
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Have a goal
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Repurpose, reuse, recycle
© 2014 Simply Measured, Inc So, should you hire this guy?
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Outsource
Great Seattle design firms I know:• Killer Infographic – Infographics and video• Design Commission – Graphic and Interactive design• Hand Crank Films – VideoI’m sure there are a lot more!
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CrowdSource 99designs http://99designs.com/DesignCrowd - http://www.designcrowd.com/LogoTournament - http://logotournament.com/LaunchSite - https://launchsite.com/CoContest - https://www.cocontest.com/ More here: http://list.ly/list/3xr-20-creative-crowdsourcing-websites-for-logo-website-design-and-more
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Part Time vs. Full Time
© 2014 Simply Measured, Inc
© 2014 Simply Measured, Inc
Thanks! | Uri Bar-Joseph@uribarjosephin/uribarjosephuri@simplymeasured.com