Rise of visual content in social media

The rise of visual content on social media

© 2014 Simply Measured, Inc

“Of all of our inventions for mass communication, pictures still speak the most universally”


What is a Hypotenuse?


“Images often allow us to explain simplify, or expand concepts in ways that are very difficult to do (if even possible) with text – or even with spoken words.”

Robert Lane, “Relational Presentation: A Visually

Interactive Approach”


A short history of images on social media

Oct 2005Users can

upload photos

Feb 2007Tumblr

launches

Mar 2010Instagram

seeded

Mar 2010Pinterest launches

Apr 2012Facebook acquires

Instagram

Jun 2013Facebook adds

images to Comments

Oct 2013Twitter

adds auto-expanding images to

Tweets

May 2013Yahoo!

acquires Tumblr


85 million unique visitors each month

350 million photos upload/day, a total of over 250 billion60 million photos upload/day, a total of over 20 billion and over 200 million active users

45% of Tweets consist of Images (36%) and videos (9%)

Understand the basic requirements


Facebook header


G+ & YouTube


Update your photos

Visual guides

http://postcron.com/en/blog/social-media-image-dimensions-sizes/

http://www.mediabistro.com/alltwitter/social-media-image-dimensions_b44957

http://www.postplanner.com/updated-guide-all-social-media-image-dimensions/












Plan your visual content


Wireframe tools• Flairbuilder • Mockingbird• Lovely charts• Lumzy• SimpleDiagrams• PPT• LucidCharts


Brainstorm

Create variety


Text on images


Text as images


Memes

JUST LIKE MIKE!


GIFs

Free toolshttp://www.giffingtool.com/https://imgflip.com/gifgeneratorhttp://picasion.com/http://gifmaker.me/http://www.gimp.org/GifBoom (iOS/Android)Cinemagram (iOS/Android)

http://www.giffingtool.com/



https://imgflip.com/gifgenerator

https://imgflip.com/gifgenerator

http://picasion.com/

http://picasion.com/

http://gifmaker.me/

http://gifmaker.me/

http://www.gimp.org/

http://www.gimp.org/


Drawings


Cartoons


Charts, graphs


More visual content types

• Text on images• Text as images• Memes• Gifs• Infographics• Illustrations, drawings,

sketches• Cartoons

• Charts, graphs• Visual guides• Interactive infographics• Videos• Presentations• Interactive

presentations

Follow best practices


Do it rightProvide Detail

Shape Emotions

Lay Down Context

Simplify or Clarify Complexity

Give Examples

Reduce Learning Times

Enhance Verbal Stories

Improve Memory Recall


Enable your team


Simply throwing random pictures onto slides to “pretty them up” is not a good idea. Some researchers contend that including off-topic or irrelevant pictures and video clips in educational materials actually can have negative effects on learning.

Tversky and Morrison (2001), Mayer, Heiser, and Lonn (2001) and

Mayer (2003).


Test


Measure EVERYTHING!

Measure EVERYTHING


Have a goal


Repurpose, reuse, recycle


Outsource

Great Seattle design firms I know:• Killer Infographic – Infographics and video• Design Commission – Graphic and Interactive design• Hand Crank Films – VideoI’m sure there are a lot more!


CrowdSource 99designs http://99designs.com/DesignCrowd - http://www.designcrowd.com/LogoTournament - http://logotournament.com/LaunchSite - https://launchsite.com/CoContest - https://www.cocontest.com/ More here: http://list.ly/list/3xr-20-creative-crowdsourcing-websites-for-logo-website-design-and-more

http://99designs.com/



http://www.designcrowd.com/

http://www.designcrowd.com/

http://logotournament.com/

http://logotournament.com/

https://launchsite.com/

https://launchsite.com/

https://www.cocontest.com/

https://www.cocontest.com/

http://list.ly/list/3xr-20-creative-crowdsourcing-websites-for-logo-website-design-and-more





Part Time vs. Full Time

Thanks! | Uri Bar-Joseph@uribarjosephin/[email protected]

Rise of visual content in social media

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