Riding the Drupal Wave:The Future for Drupal and Open Source Content Management

PuraVida!

Jeff WalpoleTwitter: @jeffwalpole‣ CEO/Founder @ Phase2

‣ Director @ Drupal Association ‣ Someone who has benefited

greatly from Drupal since 2007

The digital landscape is changing rapidly 1

come in 3 forms

Digital Transformation new and innovative ways to disrupt traditional business

models

Web Plumbing infrastructure & integration

Construction cheaper and more efficient

ways to build

Web Projects

Cost Innovation

Contribution

plays an increasingly large and important role in all three.

Open Source

InternetTRENDS

Cloud

Software, hardware, and content are distributed, ubiquitous and increasingly

commoditized.

Commerce

Everything is monetized from subscriptions, to shopping, to advertising to data.

Mobile

Content and interface design must be designed FIRST with mobile in mind as the

lowest common denominator of digital experience.

Omni-channel

Content is disaggregated from code and is optimized for each channel. There are

coordinated and automated efforts between paid, owned, and earned media.

International

Global and cultural barriers are transcended and disproportionate growth goes to the developing and most populace locations.

Data-centric

Data as both a bi-product and a primary objective are collected, stored, analyzed and business decisions and models are optimized

based upon the insights.

Geo-centric

Location awareness and optimization provide more personalized and targeted offerings to

users.

Photo by: Flickr user frankieleon

location is irrelevant.

The implication of ALL of these trends is that increasingly…

Drupal ischanging to accommodate

2

Drupal fits many of these trends natively

Drupal is a global phenomenon that can create massive opportunity for anyone that uses it, delivers it or builds a business on it.

Drupal is unique in that it is both widely accessible and enterprise focused

12

Drupal is about to release its greatest version yet3

CMSTRENDS

CMS is moving from a software tool to edit websites to an enabler of Digital experiences – a framework that supports and enforces the standards, interfaces, best practices for development for the products it creates.

Leading CMS Technologies

Wordpress

Drupal

Adobe

Joomla

3%

50%

Entire Internet - Wordpress dominates

Top 100k sites - Drupal is the second largest CMS

51%

10%

Wordpress

Drupal

Adobe

Joomla

Top 10k sites - Drupal & Adobe jump up

48%

14%

Wordpress

Drupal

Adobe

Joomla

1. Community Innovation 2. Flexibility 3. Full control of platform 4. Open & Transparent 5. Cost

Why is open source winning ?

‣ Think in terms of total cost of ownership (TCO) not free

‣ All software has implementation and customization costs

‣ Cost is a competitive advantage - not a BRAND ‣ Don’t undersell the value

Cost is a lower criteria for adoption but it matters.

3How will Drupal 8 become the dominant open source CMS

leading these changes?

Drupal 8 leading the change

Other proprietary CMS’s won’t be able to keep pace…

Drupal 8 is heavily focused on enterprise / larger and more complex use cases. But remains a viable and appropriate tool for smaller and simpler sites as well.

That flexibility is an advantage for dev shops and enterprise organizations!

Top D8 AdvantagesSUMMARIZED

With D8 we will see Drupal used as both a content repository, a workflow and site building tool and to

create user experiences.

Or in different combinations.

Advantage Omni-channel

‣ Built-in web services ‣ Content is optimized for

each channel ‣ Over 25 services

overridable1

Advantage

2Front End Experience

‣ Improved Theming (using Twig) ‣ Better Markup (HTML5/CSS3) ‣ SEO (RDFa/Schema.org) ‣ Accessibility (WAI) ‣ Front end performance

(Javscript/CSS aggregation)

Advantage

3Multi-lingual‣ Core multilingual installer ‣ Infinite flexibility and

control of translation for everything in the admin and on the site

‣ 4 consolidated modules do it all

With multilingual built into D8 core, Drupal is addressing the fact that the world is becoming smaller, and we interact with people online from all over the world.

Advantage

4Editor Experience

‣ SPARK ‣ In place editing ‣ Views in Core ‣ New and improved admin

theme

Advantage Content Modeling‣ Content as a service-

allows for Headless Drupal ‣ Content object centric ‣ Fielding 5

AdvantageProfessional Development Practices‣ Symfony and object oriented ‣ Configuration management ‣ Automated testing6

Advantage Mobile

‣ Mobile first UI ‣ Responsive ‣ Mobile friendly navigation 7

the rapid pace of change?

What can we do as a community to stay on top of

4

The key is ensuring that we have a thriving community of

involvement, contribution & participation.

What are the threats to Drupal Adoption?

‣ Demand outweighs supply of global talent ‣ Professionalism is comparatively low ‣ Training is less available than other

enterprise technologies ‣ Open source resistance still exists

The Drupal Community is becoming larger, more professional, more diverse, and more globally connected.

3 Global Drupalcons

including DrupalCon in India nextPhoto by: Tanay Sai

We are almost there! 12 issues left...

Ways everyone canCONTRIBUTE

TimeIt’s not just the coders

Books Videos Themes Features Classes Documentation Blogging Events (like this one!)

Demos Case studies Pretty Drupal sites High profile Drupal sites Innovative uses (of Drupal) Client references Social media chatter

Investment

$$$It’s not just the…

Make a small donation to the Drupal Association’s D8 Accelerate Fund. So far, the DA has raised almost $225k of our $250k goal to rally the community to the cause.

EcosystemThe Drupal Business

Photo by: Carlos Reusser Monsalvez

We must invest in developing a healthy, sustainable ecosystem and business climate with aligned incentives to the project.

Here come the elephantsPhoto by: Paul Bica

opportunity for small onesBig companies are an

• They invest in a platform and its future • Create jobs and develop talent • Lend credibility to a technology • Attract big customers!

Partnerships and M&AWe are seeing businesses joining up and also acquisitions. And there will be more…

1. Products companies must emerge 2. Services companies should spread out and specialize 3. Profitable business models must co-exist with open

source contribution 4. We need more businesses @ scale 5. Success must spread globally 6. All ecosystem players should work together to patch

Drupal weaknesses

healthy business ecosystemKey tenets of a

How can youget involved and be relevant?

5

Drupal is global

TAKE ADVANTAGE

Open source levels the playing field

Photo by: David Spira

Humanitarian.ID

Spread good around the world

Growing More Talent

Photo by: Bruno Cordioli

is essential to the Drupal ecosystemTalent renewal

82% of hiring managers surveyed plan to hire Drupal talent within the next 6 months.

82%

40% of hiring managers surveyed say they are “constantly” hiring Drupal talent.

40%HIRING PLANS “CONSTANT” HIRING MODE

Front End | Content Strategy | Core | Integrations | DevOps

be on the cutting edgeOpportunities to

92% of hiring managers surveyed say there is insufficient Drupal talent in the market to meet their needs.

MORE DRUPAL TALENT IS NEEDED

92%

Hiring managers say they are currently trying to fill many types of Drupal roles.

MANY JOBS, MANY ROLES

Themer

DevOpsSite Builder

Content Strategist or Admin

Developer

+ Project Managers

QA Specialists Analysts

MAKING A SUCCESSFUL BUSINESS on Drupal

find a way to get noticed. Photo by: Steven Depolo

What makes someone unique?

‣ Solution specialization ‣ Industry specialization ‣ Services specialization ‣ Geographic dominance ‣ Product/distro makers ‣ Community thought leadership

professional practicesEnsuring

• Configuration management • QA and testing • Documentation • Project management • Design • Security

Giving back is good business too.Insisting on contribution

• Build it into the jobs of internal digital teams • Emphasize contribution • Make reusable architectures • Celebrate contributions

COMPANIES THAT PRACTICED THIS HAVE SUCCEEDED IN DRUPAL

successful Drupal business?What is the recipe for a

successful Drupal business?What is the recipe for a

1. Leverage Drupal’s popularity for lead generation 2. Master services / deliver them successfully 3. Corner specific niches for competitive advantage 4. Invest in new business models and thinking

around using Drupal (products, pricing, etc.) 5. Share, teach, learn, contribute 6. Rinse and repeat...

Gracias

Q & A

‣ Twitter: @jeffwalpole