Riding the Drupal Wave: The Future for Drupal and Open Source Content Managementca keynote
Transcript of Riding the Drupal Wave: The Future for Drupal and Open Source Content Managementca keynote
Riding the Drupal Wave:The Future for Drupal and Open Source Content Management
PuraVida!
Jeff WalpoleTwitter: @jeffwalpole‣ CEO/Founder @ Phase2
‣ Director @ Drupal Association ‣ Someone who has benefited
greatly from Drupal since 2007
The digital landscape is changing rapidly 1
come in 3 forms
Digital Transformation new and innovative ways to disrupt traditional business
models
Web Plumbing infrastructure & integration
Construction cheaper and more efficient
ways to build
Web Projects
Cost Innovation
Contribution
plays an increasingly large and important role in all three.
Open Source
InternetTRENDS
Cloud
Software, hardware, and content are distributed, ubiquitous and increasingly
commoditized.
Commerce
Everything is monetized from subscriptions, to shopping, to advertising to data.
Mobile
Content and interface design must be designed FIRST with mobile in mind as the
lowest common denominator of digital experience.
Omni-channel
Content is disaggregated from code and is optimized for each channel. There are
coordinated and automated efforts between paid, owned, and earned media.
International
Global and cultural barriers are transcended and disproportionate growth goes to the developing and most populace locations.
Data-centric
Data as both a bi-product and a primary objective are collected, stored, analyzed and business decisions and models are optimized
based upon the insights.
Geo-centric
Location awareness and optimization provide more personalized and targeted offerings to
users.
Photo by: Flickr user frankieleon
location is irrelevant.
The implication of ALL of these trends is that increasingly…
Drupal ischanging to accommodate
2
Drupal fits many of these trends natively
Drupal is a global phenomenon that can create massive opportunity for anyone that uses it, delivers it or builds a business on it.
Drupal is unique in that it is both widely accessible and enterprise focused
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Drupal is about to release its greatest version yet3
CMSTRENDS
CMS is moving from a software tool to edit websites to an enabler of Digital experiences – a framework that supports and enforces the standards, interfaces, best practices for development for the products it creates.
Leading CMS Technologies
Wordpress
Drupal
Adobe
Joomla
3%
50%
Entire Internet - Wordpress dominates
Top 100k sites - Drupal is the second largest CMS
51%
10%
Wordpress
Drupal
Adobe
Joomla
Top 10k sites - Drupal & Adobe jump up
48%
14%
Wordpress
Drupal
Adobe
Joomla
1. Community Innovation 2. Flexibility 3. Full control of platform 4. Open & Transparent 5. Cost
Why is open source winning ?
‣ Think in terms of total cost of ownership (TCO) not free
‣ All software has implementation and customization costs
‣ Cost is a competitive advantage - not a BRAND ‣ Don’t undersell the value
Cost is a lower criteria for adoption but it matters.
3How will Drupal 8 become the dominant open source CMS
leading these changes?
Drupal 8 leading the change
Other proprietary CMS’s won’t be able to keep pace…
Drupal 8 is heavily focused on enterprise / larger and more complex use cases. But remains a viable and appropriate tool for smaller and simpler sites as well.
That flexibility is an advantage for dev shops and enterprise organizations!
Top D8 AdvantagesSUMMARIZED
With D8 we will see Drupal used as both a content repository, a workflow and site building tool and to
create user experiences.
Or in different combinations.
Advantage Omni-channel
‣ Built-in web services ‣ Content is optimized for
each channel ‣ Over 25 services
overridable1
Advantage
2Front End Experience
‣ Improved Theming (using Twig) ‣ Better Markup (HTML5/CSS3) ‣ SEO (RDFa/Schema.org) ‣ Accessibility (WAI) ‣ Front end performance
(Javscript/CSS aggregation)
Advantage
3Multi-lingual‣ Core multilingual installer ‣ Infinite flexibility and
control of translation for everything in the admin and on the site
‣ 4 consolidated modules do it all
With multilingual built into D8 core, Drupal is addressing the fact that the world is becoming smaller, and we interact with people online from all over the world.
Advantage
4Editor Experience
‣ SPARK ‣ In place editing ‣ Views in Core ‣ New and improved admin
theme
Advantage Content Modeling‣ Content as a service-
allows for Headless Drupal ‣ Content object centric ‣ Fielding 5
AdvantageProfessional Development Practices‣ Symfony and object oriented ‣ Configuration management ‣ Automated testing6
Advantage Mobile
‣ Mobile first UI ‣ Responsive ‣ Mobile friendly navigation 7
the rapid pace of change?
What can we do as a community to stay on top of
4
The key is ensuring that we have a thriving community of
involvement, contribution & participation.
What are the threats to Drupal Adoption?
‣ Demand outweighs supply of global talent ‣ Professionalism is comparatively low ‣ Training is less available than other
enterprise technologies ‣ Open source resistance still exists
The Drupal Community is becoming larger, more professional, more diverse, and more globally connected.
3 Global Drupalcons
including DrupalCon in India nextPhoto by: Tanay Sai
We are almost there! 12 issues left...
Ways everyone canCONTRIBUTE
TimeIt’s not just the coders
Books Videos Themes Features Classes Documentation Blogging Events (like this one!)
Demos Case studies Pretty Drupal sites High profile Drupal sites Innovative uses (of Drupal) Client references Social media chatter
Investment
$$$It’s not just the…
Make a small donation to the Drupal Association’s D8 Accelerate Fund. So far, the DA has raised almost $225k of our $250k goal to rally the community to the cause.
EcosystemThe Drupal Business
Photo by: Carlos Reusser Monsalvez
We must invest in developing a healthy, sustainable ecosystem and business climate with aligned incentives to the project.
Here come the elephantsPhoto by: Paul Bica
opportunity for small onesBig companies are an
• They invest in a platform and its future • Create jobs and develop talent • Lend credibility to a technology • Attract big customers!
Partnerships and M&AWe are seeing businesses joining up and also acquisitions. And there will be more…
1. Products companies must emerge 2. Services companies should spread out and specialize 3. Profitable business models must co-exist with open
source contribution 4. We need more businesses @ scale 5. Success must spread globally 6. All ecosystem players should work together to patch
Drupal weaknesses
healthy business ecosystemKey tenets of a
How can youget involved and be relevant?
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Drupal is global
TAKE ADVANTAGE
Open source levels the playing field
Photo by: David Spira
Humanitarian.ID
Spread good around the world
Growing More Talent
Photo by: Bruno Cordioli
is essential to the Drupal ecosystemTalent renewal
82% of hiring managers surveyed plan to hire Drupal talent within the next 6 months.
82%
40% of hiring managers surveyed say they are “constantly” hiring Drupal talent.
40%HIRING PLANS “CONSTANT” HIRING MODE
Front End | Content Strategy | Core | Integrations | DevOps
be on the cutting edgeOpportunities to
92% of hiring managers surveyed say there is insufficient Drupal talent in the market to meet their needs.
MORE DRUPAL TALENT IS NEEDED
92%
Hiring managers say they are currently trying to fill many types of Drupal roles.
MANY JOBS, MANY ROLES
Themer
DevOpsSite Builder
Content Strategist or Admin
Developer
+ Project Managers
QA Specialists Analysts
MAKING A SUCCESSFUL BUSINESS on Drupal
find a way to get noticed. Photo by: Steven Depolo
What makes someone unique?
‣ Solution specialization ‣ Industry specialization ‣ Services specialization ‣ Geographic dominance ‣ Product/distro makers ‣ Community thought leadership
professional practicesEnsuring
• Configuration management • QA and testing • Documentation • Project management • Design • Security
Giving back is good business too.Insisting on contribution
• Build it into the jobs of internal digital teams • Emphasize contribution • Make reusable architectures • Celebrate contributions
COMPANIES THAT PRACTICED THIS HAVE SUCCEEDED IN DRUPAL
successful Drupal business?What is the recipe for a
successful Drupal business?What is the recipe for a
1. Leverage Drupal’s popularity for lead generation 2. Master services / deliver them successfully 3. Corner specific niches for competitive advantage 4. Invest in new business models and thinking
around using Drupal (products, pricing, etc.) 5. Share, teach, learn, contribute 6. Rinse and repeat...
Gracias
Q & A
‣ Twitter: @jeffwalpole