MobnotateStop Leaving Money on the Table

An eBook Linking Company

Ricky Wongricky@mobnotate.com

IfBookThen 2013

Agenda

• Linking is an old idea (in digital)• 2 Ways to Link– Web -> Books– Books <-> Books

• Business Model• Why Mobnotate?

Everyone (digital) is doing it

Islamist Movements: The Arab Intifada in Perspective,FairObserver.com 03/03/2013

Before Mobnotate: Linking to Books

Contextual Linking with Mobnotate

Islamist Movements: The Arab Intifada in Perspective,FairObserver.com 03/03/2013

Contextual Linking with Mobnotate

Islamist Movements: The Arab Intifada in Perspective,FairObserver.com 03/03/2013

Many Entry Points to Sale• Mobnotate algorithm analyzes a 80+ page book.• Book excerpts are chosen based on each webpage’s content.

eBook on Middle-EastUS Policy in UAE

Press Freedom in Iraq

Election in ME

Terrorism

Many Entry Points to Sale• Mobnotate algorithm analyzes a 80+ page book.• Book excerpts are chosen based on each webpage’s content.

• High reader engagement: CTR 3-4%

eBook on Middle-EastUS Policy in UAE

Press Freedom in Iraq

Election in ME

Terrorism

Case Study #2: Book <-> Book

• Cross-Promote within your catalog.

Case Study #2: Book <-> Book

• Cross-Promote within your catalog.• Contextual Linking (again)

Case Study #2: Book <-> Book

• Cross-Promote within your catalog.• Contextual Linking (again)• Works with iPad, e-ink Kindle, Nook, Android,

etc..

Business Model

• We don’t get paid unless YOU get paid

Business Model

• We don’t get paid unless YOU get paid• Remove Risks– Operational: Easy to Remove– Financial: Affiliate and Revenue Share

Business Model (Book <-> Book)

Profit (Today) Mobnotate Sold eStores (e.g. Amazon) Mobnotate (from stores)

Royalties Mobnotate RevShare New Profit

Mobnotate’s share: eStore kickback of 8% + 50% of publisher’s net proceeds after royalties

Business Model (Book <-> Book)

Profit (Today) Mobnotate Sold eStores (e.g. Amazon) Mobnotate (from stores)

Royalties Mobnotate RevShare New Profit

Mobnotate’s share: eStore kickback of 8% + 50% of publisher’s net proceeds after royalties

Business Model (Book <-> Book)

Profit (Today) Mobnotate Sold eStores (e.g. Amazon) Mobnotate (from stores)

Royalties Mobnotate RevShare New Profit

Mobnotate’s share: eStore kickback of 8% + 50% of publisher’s net proceeds after royalties

Business Model (Book <-> Book)

Profit (Today) Mobnotate Sold eStores (e.g. Amazon) Mobnotate (from stores)

Royalties Mobnotate RevShare New Profit

Mobnotate’s share: eStore kickback of 8% + 50% of publisher’s net proceeds after royalties

Business Model (Book <-> Book)

Profit (Today) Mobnotate Sold eStores (e.g. Amazon) Mobnotate (from stores)

Royalties Mobnotate RevShare New Profit

Mobnotate’s share: eStore kickback of 8% + 50% of publisher’s net proceeds after royalties

Business Model (Book <-> Book)

Profit (Today) Mobnotate Sold eStores (e.g. Amazon) Mobnotate (from stores)

Royalties Mobnotate RevShare New Profit

Mobnotate’s share: eStore kickback of 8% + 50% of publisher’s net proceeds after royalties

Business Model (Web -> Book)

Profit (Today) Mobnotate Sold eStores (e.g. Amazon) Mobnotate (from stores) Royalties New Profit

Mobnotate’s share: eStore kickback of 8%

Why Mobnotate?

• Technology designed for long-form content– e.g. Books, journals, reports, case studies, etc..

• Ex-Google Online Ad experience– Relevancy and data-driven

Why Mobnotate?

• Technology designed for long-form content– e.g. Books, journals, reports, case studies, etc..

• Ex-Google Online Ad experience– Relevancy and data-driven

• 2 Ways to Link:– Web -> Book– Book <-> Book

Why Mobnotate?

• Technology designed for long-form content– e.g. Books, journals, reports, case studies, etc..

• Ex-Google Online Ad experience– Relevancy and data-driven

• 2 Ways to Link:– Web -> Book– Book <-> Book

• Business Model:– Positive ROI– Low risk for publishers

Backup Slides• Limitations• Supported Languages

• Special IfBookThen Offer• You keep 100% Proceeds for first 3 months• http://bit.ly/ifbookthen_mobnotate

• Let’s Chat: ricky@mobnotate.com

Limitations

• Non-Fiction• “Some” Existing e-Distribution– Web (e.g. author blog, publisher’s site)– Catalog of eBooks

• Sales Multiplier– Cannot turn any book into a NYTimes Bestseller– Economic Efficiency Gain

Supported Languages

• Currently used:– English, German, Spanish, Japanese, Swedish

• Also designed for:– Italian, French, Danish, Dutch, Finnish, Hungarian,

Norwegian, Portuguese, Russian, Turkish