Rick Raddatz, CEO Xiosoft.Com

Achieving Real Success

That Lasts Forever

“The Success Gap”

Quick-Start

• Who Wants to Make £4,000 Right Now?

• Conclusion:

“The Value is In the Strategy,

Not The Tactic”

Quick-Start

• Who Wants to Make £4,000 Right Now?

• Conclusion:

“The Value is In the Model,

Not The Marketing”

MY ONLY GOAL TODAY

Convince You to Do Strategy Before Tactics – and what that REALLY means.

Survey Results

• Those with jobs… Your 2008 Goals Are £50k to £100k

• Those with businesses…Your 2008 Goals Are £500k and £1.5MM

How Do You Succeed If…

• You are not a copywriter• You are not a marketer• You have mixed-experience• You have no time• You have no money• You have no reputation• You have no partners• You don’t know your potential• You have a wish, but not a plan• Your spouse has doubts (and they are always right!)

Possible Answers?• Coaching?• eBay?• Creating an Info-Product?• Audio & Video Blog?• Viral Marketing Campaign?• Massive Traffic?• Affiliate Marketing?• Copywriting?• Franchise?• Reseller Rights?• Consulting?• Service?

Common Success Hurdle

“That’s all very well and good, but right now I need ________”

• Traffic

• Website

• Money

• Time

• Answer: Let’s Do a Math Problem

Math Problem Contest

Jane needs to travel 1000 miles to get to her destination. She’s starts off in a car going exactly 50 miles per hour for 10 hours.

How close is Jane to her destination?

Here’s the Answer:

Jane needs to travel 1000 miles to get to her destination. She’s starts off in a car going exactly 50 miles per hour for 10 hours.

How close is Jane to her destination?

ANSWER: It depends which direction Jane is going!

What I Don’t Do1) Pay-per-click (Adwords)2) SEO3) Articles4) E-Bay5) Social Networking6) Blogs7) Banner Ads8) Email Ads9) Bulk Email10) Up-sells11) Cross-sells

What I Do1) I Create Real Businesses

2) I Tell People They Are Full of Crap

(in a nice way)

Example: eBay Alone BadeBay w/ Business Good

• eBay Alone– Low margins– High risk (if no reserve)– Hard to sell the business

• eBay w/ Business– Awesome Lead Generator– Extra Income in a Pinch

• Conclusion– Do eBay… but get your strategy nailed first

Example: Getting Traffic

• The Dirty Little Secret About JVs– Best Suited for Launching a Product…

• No such thing as “free” traffic• Therefore… value-per-visitor becomes the KEY

metric• Therefore… Anything you can do to increase

CONVERSION helps you buy more traffic.• BUT… Only one way to guarantee an increase

in value-per-visitor… You MUST ____ ____.

The Success Gap

• FACT: Almost All Core Success Principles are Common Sense

• So.. Discipline is THE Key• But Discipline is Hard • …So Let’s Keep it Simple• “Achieve Perfection in Vision

Before Taking Action”

What Type of Small BusinessWill You Start?

• The Profitable Hobby?• The Unprofitable Hobby?• The MLM opportunity?• The Get Rich Quick Scheme?• The Big Investment / Big Risk / Big Win• The Epileptic Paintballer?• The Small Real Profitable Business• The Small Real Unprofitable Business

The TRUTH About Nay-Sayers

• Given What They Know, They Are Right– So let’s be easy on them

• So What Are They Missing?– They Think You’re Investing In an Idea– We Know You’re Investing In Yourself

• TRUTH: “I AM UNSINKABLE”

• Only Death or Incapacity Can Sink Me

• Or Can It?

Success in business is about re-investment in

yourself to make yourself SMARTER

The TRUTH About Business

Success in business is about re-investment in

yourself to make yourself MORE CONNECTED

The TRUTH About Business

Success in business is about re-investment in

yourself to make yourself MORE

EXPERIENCED

The TRUTH About Business

Success in business is about re-investment in

yourself to make yourself MORE

LEVERAGEABLE

The TRUTH About Business

Success in business is about re-investment in

yourself to make yourself RICHER

The TRUTH About Business

Success in Business is About RE-INVESTMENT

in YOURSELF

The TRUTH About Business

Re-Investment

• Smarter = Discipline = What NOT to Do

• More-Connected = Outreach + Database

• More Experienced = Start Now

• More Leveragable = Creating Asset Value

• Richer = More to Re-Invest = Choose L.S.

• Richer = Understanding of What Value Is

I Pledge… For the Benefit of Myself, My Loved Ones, and My

Legacy… That I Will Invest In Myself Sufficiently So That My Life,

My Dreams And The Positive Impact I Want to Have In the World Are Guaranteed To Become Reality And Will Survive Any Catastrophe…

Even My Own Demise.

The Success Pledge

The Truth About Potential

• If Success is RE-INVESTMENT…

• Then Potential is Exponential

• Seemingly Zero Growth At First

• Immense Growth Later

• People Over-estimate 3-Year Potential People Under-estimate 10-Year Potential

• Exercise: “Potential is Exponential”

The TRUTH About You, Employees, and Mentors

Q: Who is Easier to Hire As an Employee?

A)An A-Level Visionary

B)An A-Level Implementer

The TRUTH About You, Employees, and Mentors

Q: Who is Easier to Hire As an Employee?

A)An A-Level Visionary

B)An A-Level Implementer

The TRUTH About You, Employees, and Mentors

The #1 Most Important Lesson

Hire Visionaries as Consultants

Hire Implementers as Employees

Learning: Growing a Business Is Like Weightlifting

• You Start Where You ARE!

• “Professional Trainer” is Not Optional

• Focused Effort

• Continuous Effort

• Short Term: Expect Small Gains

• Long Term: Exponential Benefits

Common Worry: Competition

• Big Business Competes with _________

• Small Business Competes with ________

• Conclusion: Your Competitors are Your Friends

• Lessons:– Focus on Strategy– Focus on Execution

Strategy: The Five Most Common Strategic Business

Errors1. Not Respecting ‘Truth’

2. Not Respecting ‘Focus’

3. Not Respecting ‘Small Steps’

4. Not Respecting ‘Self’

5. Not Respecting ‘Strategy

The Ideal Business?

• Can Start Small

• Can be Profitable Small

• Can Grow Big

• 40% or More Gross Margins

• Can Be Sold to Anyone

Real World Example

PROBLEM

“How Do I Build My List”

POSSIBLE SOLUTIONS

FREE

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Real World Example

PROBLEM

* People want to do teleseminars

* To maximize revenue, it’s complex

POSSIBLE SOLUTIONS

* FreeConferenceCall.com

* Web Developer* Templates* World’s Best, Easiest T.S. Service

Instant Teleseminar

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Real World Example

PROBLEM

* Business Owners Love/Hate Holidays

* Business Owners are Isolated

* Business Owners Get Tired of Seminars

SOLUTION

* Entrepreneurs Retreat Network

REAL WORLD EXAMPLE

Rick’s Upcoming Mystery Product

• Info-Based

• Forecast: $10MM to $50MM/yr

• How? – Is it the content?– Is it the niche?– Is it the marketing?

• It’s the strategy

Real World Example

• Expert Pet Trainers

• Going in “all directions”

• No profit

• No traction

• Lots of work

• Solution: – 60 minutes with me

On Failure

• Be Willing to Fail...

• …So You Can Ultimately Succeed

• Failure Can Be Managed

• Success Can Be Welcomed

• “Gurus” Fail More Often Than You Know

• Gurus Fail FAST

• Gurus Recover QUICKLY

• Disposable Cash-Flow is King

Lifestyle

• Lifestyle is POSSIBLE only because Food and Shelter is priced for the masses

• Lifestyle is Freedom to Choose • Lifestyle is Elimination of Consequences• Remember the Law of S.B. Competition• Implementation:

– Automate to The Point of ‘Delegated Growth’– Manage Risk– Relax

• Accept Rick’s Law of Lifestyle… – Living a lifestyle necessarily requires that you are living

beneath your potential

Rick’s Core Principles

• Perfect Strategy Before Action• Success is About Leverage• Intuition Will Ruin You• Passion Comes from WITHIN• Free is Not Free if You Lose Millions• Viral Marketing is a Horrible 1st Business• Find You Perfect 1st Business THEN do all

else

WHAT DO I DO?

I Give You The Plan to Solve All

Your Problems For Real in One Day

My Offer To You Today

My Offer To You Today

• 12-Hour Session With Me in December– Complete Business Makeover– Ground-Up– Identify Strengths / Assets / Passions– Give You a Complete Action Plan

• Price: One Billion Dollars

• In Pounds: Only 500 Million!

My Offer To You Today

• 12-Hour Session With Me in December– Complete Business Makeover– Ground-Up– Identify Strengths / Assets / Passions– Give You a Complete Action Plan

• Price: Two Payments Of £1997

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• Credible testimonials!

• Super-testimonials!!

• Audio Infomercials

• More profitable

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• Easiest Video Service

• For Web & E-Mail

• Demands attention

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• Builds relationships

• Next best thing to being there

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InstantTeleseminar.com• Easiest

• Fastest

• Sells More

• Slides

• UK Dial #

• Q&A

• Records

• Replays

InstantCustomerService.comComing Soon

My Offer To You Today

• 12-Hour Session With Me in December– Complete Business Makeover– Ground-Up– Identify Strengths / Assets / Passions– Give You a Complete Action Plan

• BONUS: All Current Services 5 Years• BONUS: All Future Services 5 Years• BONUS: Entrepreneurs Retreat Network• Price: Two Payments Of £1997

THANK YOU!