Rick Raddatz, CEO Xiosoft.Com Achieving Real Success That Lasts Forever The Success Gap.

Rick Raddatz, CEO Xiosoft.Com

Achieving Real Success

That Lasts Forever

“The Success Gap”

Quick-Start

• Who Wants to Make £4,000 Right Now?

• Conclusion:

“The Value is In the Strategy,

Not The Tactic”

Quick-Start

• Who Wants to Make £4,000 Right Now?

• Conclusion:

“The Value is In the Model,

Not The Marketing”

MY ONLY GOAL TODAY

Convince You to Do Strategy Before Tactics – and what that REALLY means.

Survey Results

• Those with jobs… Your 2008 Goals Are £50k to £100k

• Those with businesses…Your 2008 Goals Are £500k and £1.5MM

How Do You Succeed If…

• You are not a copywriter• You are not a marketer• You have mixed-experience• You have no time• You have no money• You have no reputation• You have no partners• You don’t know your potential• You have a wish, but not a plan• Your spouse has doubts (and they are always right!)

Possible Answers?• Coaching?• eBay?• Creating an Info-Product?• Audio & Video Blog?• Viral Marketing Campaign?• Massive Traffic?• Affiliate Marketing?• Copywriting?• Franchise?• Reseller Rights?• Consulting?• Service?

Common Success Hurdle

“That’s all very well and good, but right now I need ________”

• Traffic

• Website

• Money

• Time

• Answer: Let’s Do a Math Problem

Math Problem Contest

Jane needs to travel 1000 miles to get to her destination. She’s starts off in a car going exactly 50 miles per hour for 10 hours.

How close is Jane to her destination?

Here’s the Answer:

Jane needs to travel 1000 miles to get to her destination. She’s starts off in a car going exactly 50 miles per hour for 10 hours.

How close is Jane to her destination?

ANSWER: It depends which direction Jane is going!

What I Don’t Do1) Pay-per-click (Adwords)2) SEO3) Articles4) E-Bay5) Social Networking6) Blogs7) Banner Ads8) Email Ads9) Bulk Email10) Up-sells11) Cross-sells

What I Do1) I Create Real Businesses

2) I Tell People They Are Full of Crap

(in a nice way)

Example: eBay Alone BadeBay w/ Business Good

• eBay Alone– Low margins– High risk (if no reserve)– Hard to sell the business

• eBay w/ Business– Awesome Lead Generator– Extra Income in a Pinch

• Conclusion– Do eBay… but get your strategy nailed first

Example: Getting Traffic

• The Dirty Little Secret About JVs– Best Suited for Launching a Product…

• No such thing as “free” traffic• Therefore… value-per-visitor becomes the KEY

metric• Therefore… Anything you can do to increase

CONVERSION helps you buy more traffic.• BUT… Only one way to guarantee an increase

in value-per-visitor… You MUST ____ ____.

The Success Gap

• FACT: Almost All Core Success Principles are Common Sense

• So.. Discipline is THE Key• But Discipline is Hard • …So Let’s Keep it Simple• “Achieve Perfection in Vision

Before Taking Action”

What Type of Small BusinessWill You Start?

• The Profitable Hobby?• The Unprofitable Hobby?• The MLM opportunity?• The Get Rich Quick Scheme?• The Big Investment / Big Risk / Big Win• The Epileptic Paintballer?• The Small Real Profitable Business• The Small Real Unprofitable Business

The TRUTH About Nay-Sayers

• Given What They Know, They Are Right– So let’s be easy on them

• So What Are They Missing?– They Think You’re Investing In an Idea– We Know You’re Investing In Yourself

• TRUTH: “I AM UNSINKABLE”

• Only Death or Incapacity Can Sink Me

• Or Can It?

Success in business is about re-investment in

yourself to make yourself SMARTER

The TRUTH About Business


yourself to make yourself MORE CONNECTED



yourself to make yourself MORE

EXPERIENCED



yourself to make yourself MORE

LEVERAGEABLE



yourself to make yourself RICHER


Success in Business is About RE-INVESTMENT

in YOURSELF


Re-Investment

• Smarter = Discipline = What NOT to Do

• More-Connected = Outreach + Database

• More Experienced = Start Now

• More Leveragable = Creating Asset Value

• Richer = More to Re-Invest = Choose L.S.

• Richer = Understanding of What Value Is

I Pledge… For the Benefit of Myself, My Loved Ones, and My

Legacy… That I Will Invest In Myself Sufficiently So That My Life,

My Dreams And The Positive Impact I Want to Have In the World Are Guaranteed To Become Reality And Will Survive Any Catastrophe…

Even My Own Demise.

The Success Pledge

The Truth About Potential

• If Success is RE-INVESTMENT…

• Then Potential is Exponential

• Seemingly Zero Growth At First

• Immense Growth Later

• People Over-estimate 3-Year Potential People Under-estimate 10-Year Potential

• Exercise: “Potential is Exponential”

The TRUTH About You, Employees, and Mentors

Q: Who is Easier to Hire As an Employee?

A)An A-Level Visionary

B)An A-Level Implementer

The TRUTH About You, Employees, and Mentors

The #1 Most Important Lesson

Hire Visionaries as Consultants

Hire Implementers as Employees

Learning: Growing a Business Is Like Weightlifting

• You Start Where You ARE!

• “Professional Trainer” is Not Optional

• Focused Effort

• Continuous Effort

• Short Term: Expect Small Gains

• Long Term: Exponential Benefits

Common Worry: Competition

• Big Business Competes with _________

• Small Business Competes with ________

• Conclusion: Your Competitors are Your Friends

• Lessons:– Focus on Strategy– Focus on Execution

Strategy: The Five Most Common Strategic Business

Errors1. Not Respecting ‘Truth’

2. Not Respecting ‘Focus’

3. Not Respecting ‘Small Steps’

4. Not Respecting ‘Self’

5. Not Respecting ‘Strategy

The Ideal Business?

• Can Start Small

• Can be Profitable Small

• Can Grow Big

• 40% or More Gross Margins

• Can Be Sold to Anyone

Real World Example

PROBLEM

“How Do I Build My List”

POSSIBLE SOLUTIONS

FREE

One-Time Payment

World’s Easiest / Best Service

MarketingMakeoverGenerator.com

• Professional Templates• Fill-In-The-Blanks• Web-Audio Recorder• Web-Video Recorder• Split-Tester• E-Mail Database• Bulk E-Mail Sender• Auto-Responder• Unblockable Exit-Survey• And More...

Real World Example

PROBLEM

* People want to do teleseminars

* To maximize revenue, it’s complex

POSSIBLE SOLUTIONS

* FreeConferenceCall.com

* Web Developer* Templates* World’s Best, Easiest T.S. Service

Instant Teleseminar

InstantTeleseminar.com

Real World Example

PROBLEM

* Business Owners Love/Hate Holidays

* Business Owners are Isolated

* Business Owners Get Tired of Seminars

SOLUTION

* Entrepreneurs Retreat Network

REAL WORLD EXAMPLE

Rick’s Upcoming Mystery Product

• Info-Based

• Forecast: $10MM to $50MM/yr

• How? – Is it the content?– Is it the niche?– Is it the marketing?

• It’s the strategy

Real World Example

• Expert Pet Trainers

• Going in “all directions”

• No profit

• No traction

• Lots of work

• Solution: – 60 minutes with me

On Failure

• Be Willing to Fail...

• …So You Can Ultimately Succeed

• Failure Can Be Managed

• Success Can Be Welcomed

• “Gurus” Fail More Often Than You Know

• Gurus Fail FAST

• Gurus Recover QUICKLY

• Disposable Cash-Flow is King

Lifestyle

• Lifestyle is POSSIBLE only because Food and Shelter is priced for the masses

• Lifestyle is Freedom to Choose • Lifestyle is Elimination of Consequences• Remember the Law of S.B. Competition• Implementation:

– Automate to The Point of ‘Delegated Growth’– Manage Risk– Relax

• Accept Rick’s Law of Lifestyle… – Living a lifestyle necessarily requires that you are living

beneath your potential

Rick’s Core Principles

• Perfect Strategy Before Action• Success is About Leverage• Intuition Will Ruin You• Passion Comes from WITHIN• Free is Not Free if You Lose Millions• Viral Marketing is a Horrible 1st Business• Find You Perfect 1st Business THEN do all

else

WHAT DO I DO?

I Give You The Plan to Solve All

Your Problems For Real in One Day

My Offer To You Today


• 12-Hour Session With Me in December– Complete Business Makeover– Ground-Up– Identify Strengths / Assets / Passions– Give You a Complete Action Plan

• Price: One Billion Dollars

• In Pounds: Only 500 Million!



• Price: Two Payments Of £1997

InstantAudio.com

InstantAudio.com is…

• Easiest

• Quick Interviews

• Credible testimonials!

• Super-testimonials!!

• Audio Infomercials

• More profitable

InstantVideoGenerator…

• Easiest Video Service

• For Web & E-Mail

• Demands attention

• Controls attention

• Builds relationships

• Next best thing to being there

MarketingMakeoverGenerator.com

• Professional Templates• Fill-In-The-Blanks• Web-Audio Recorder• Web-Video Recorder• Split-Tester• E-Mail Database• Bulk E-Mail Sender• Auto-Responder• Unblockable Exit-Survey• And More...

InstantTeleseminar.com• Easiest

• Fastest

• Sells More

• Slides

• UK Dial #

• Q&A

• Records

• Replays

InstantCustomerService.comComing Soon



• BONUS: All Current Services 5 Years• BONUS: All Future Services 5 Years• BONUS: Entrepreneurs Retreat Network• Price: Two Payments Of £1997

THANK YOU!

Rick Raddatz, CEO Xiosoft.Com Achieving Real Success That Lasts Forever The Success Gap.

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