Post on 17-Oct-2014
description
RICH SNIPPETSAdd relevancy to your content tostand out better in search listings
!Brought to you by HUG Canadian Prairies with
KAYAK Online Marketing & SO! Search Optimized
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Rich snippets are a type of mark-up or structured data added to your web page to add context ina format easily understood by search engines and used to enhance your search listing.
Today, we’ll focus on these 3
rel=“author” rel=“publisher” rel=“product”rel=“me”
Link from blog post to author page using rel=“author” Link from author page to your Google+ profile using rel=“me”
Link from your Google+ profile to your author page using rel=“me” Link from Google+ business page to home page using rel=“publisher”
Google+ relationship with your site
Links your content page to your Google+ profile (& back) !
<a href="https://plus.google.com/+RandyMilanovic?rel=author”>+Randy Milanovic</a>
rel=“author” rel=“publisher” rel=“product”rel=“me”
Creates a link from your home page to your Google+ business page <a href=“[profile_url]?rel=publisher">Google+</a>
rel=“author” rel=“publisher” rel=“product”rel=“me”
In header of home page <head><link href=”https://plus.google.com/+Kayakonlinemarketing” rel=”publisher”></head>
!Place G+ button on home page (Google provides code)
<a href=“//plus.google.com/110235485838658483823?prsrc=3” rel=“publisher”…>[G+ Badge]</a>
Example publisher setup
with snippetswithout snippets
rel=“author”
rel=“publisher”
Option One link your content to Google+ profile using a verified email
!
Option Two set up authorship by linking your content to your Google+ profile
Claim your authorship
Verify your authorship
authorpage
Google+ profile
contentpiece
Verify your authorship
Author page Google+ profile Google+ postBlog article
rel=“author”
Multiple authors?
Same as single, with specific author link in Meta
On-page link to author page: <a rel="author" href="http://searchengineland.com/author/danny-sullivan">Danny Sullivan</a> !
Author page link to Google+ profile: <a rel="me" href="https://plus.google.com/+DannySullivan/posts">Google +</a> !
Article meta data: <link rel="author" href="https://plus.google.com/113217924531763968801"/>
Example author pages with authorship
Products, contact details, recipes and many other items may be identified with snippets
Other content
example
RECAP: claim your authorship verify your authorship set it up correctly formaximum benefit specify each author long list of additional snippets available
authorpage
Google+ profile
contentpiece
https://plus.google.com/
https://plus.google.com/authorship
http://www.google.com/webmasters/tools/richsnippets
https://www.google.com/webmasters/markup-helper/
http://schema.org
!
Guest Speaker: Tracey Nero (Woods) search-optimized.com
HOA host: Randy Milanovic kayakonlinemarketing.com
www.linkedin.com/groups/HUG-Canadian-Prairies-5043010
FURTHER READING
http://kayakonlinemarketing.com/publications/PLEASE SHARE
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