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NFC: TAP Points.

Beyond Payments: Adoption and Interaction

Tool. Aggregator. Prosumers.

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RFID Infrastructure

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RFID Applications

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TAP In.

TAP to Share.

NFC TAP Points

TAP to Discover.

TAP to Pay.

TAP points: where are they?

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NFC can be internal: employee use

NFC as a Tool:

something used in performing an operation

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Narian graphic

NFC and Mobile Devices:

Smartphones and Tablets

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Always with us. Always on. Psychology of Technology.

What we want. Where we are. NOW.

We EXPECT an Experience.

Mobile = m commerce

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Tablets = t commerce

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NFC as an AGGREGATOR.

NFC TAP Points

• Informational:

Price Comparison

Search Activities

# NFC TAP Points

NFC as an Aggregator:

to collect or gather “interactions” into a whole

• Transactional:

Buy

Ship

• Multichannel:

Exchange/Share/Convert

PROSUMER

NFC TAP Points

NFC for Prosumers:

customers as producers, co-creators of value

• Real Time Interactive Brand Engagement

• Check-in, Keyless Entry, Ticketing

• Loyalty, Coupons and Payments

Journal of the Academy of Marketing Science

Volume 36, Number 1, 109-122, DOI: 10.1007/s11747-007-0060-2

# NFC TAP Points

NFC for Prosumers:

customers as producers, co-creators of value

Social Media

• Influence and Activity drive today's prosumer.

The Cult of Influence

• Social Communities: Digital “Currency”& trust

*Biggest decision influencer… up to 70%

NFC TAP Points

NFC TAP Points

5 Trends and NFC can Play:

soo Social…

Social Currency = trust, actions, points, likes, coins, ...

Trust: drives influence, engagement, and relationships.

Promotes ability to declare, collect, drive and share.

GAMING.

Social Business = P2P: Brand messaging and engagement delivered through people-to-people relationships.

Social Communities: Activity Driven. Visual. Video.

fb, twitter, pinterest

NFC TAP Points

Video…

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Facebook

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twitter

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Pinterest Hits 10 Million U.S. Monthly Uniques Faster Than Any

Standalone Site Ever -comScore

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NFConnects POV: Portable

Offline to Online

VISUAL

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Questions??? Thank you.

Theresa Billy

Near Field Connects

theresabilly@optonline.net

973-769-3266

twitter @nfconnects

skype theresabilly

http://www.linkedin.com/in/theresabilly

NFC TAP Points

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