RFID Journal Live 2012 NFC Taps
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NFC (Near Field Communication) Presentation at RFID Journal LIVE 2012 in Orlando, FL. Highlighting end to end connectivity, data and messaging from manufacture to after purchase.
Transcript of RFID Journal Live 2012 NFC Taps
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NFC: TAP Points.
Beyond Payments: Adoption and Interaction
Tool. Aggregator. Prosumers.
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RFID Infrastructure
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RFID Applications
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TAP In.
TAP to Share.
NFC TAP Points
TAP to Discover.
TAP to Pay.
TAP points: where are they?
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NFC can be internal: employee use
NFC as a Tool:
something used in performing an operation
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Narian graphic
NFC and Mobile Devices:
Smartphones and Tablets
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Always with us. Always on. Psychology of Technology.
What we want. Where we are. NOW.
We EXPECT an Experience.
Mobile = m commerce
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Tablets = t commerce
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#
NFC as an AGGREGATOR.
NFC TAP Points
• Informational:
Price Comparison
Search Activities
# NFC TAP Points
NFC as an Aggregator:
to collect or gather “interactions” into a whole
• Transactional:
Buy
Ship
• Multichannel:
Exchange/Share/Convert
PROSUMER
NFC TAP Points
NFC for Prosumers:
customers as producers, co-creators of value
• Real Time Interactive Brand Engagement
• Check-in, Keyless Entry, Ticketing
• Loyalty, Coupons and Payments
Journal of the Academy of Marketing Science
Volume 36, Number 1, 109-122, DOI: 10.1007/s11747-007-0060-2
# NFC TAP Points
NFC for Prosumers:
customers as producers, co-creators of value
Social Media
• Influence and Activity drive today's prosumer.
The Cult of Influence
• Social Communities: Digital “Currency”& trust
*Biggest decision influencer… up to 70%
NFC TAP Points
NFC TAP Points
5 Trends and NFC can Play:
soo Social…
Social Currency = trust, actions, points, likes, coins, ...
Trust: drives influence, engagement, and relationships.
Promotes ability to declare, collect, drive and share.
GAMING.
Social Business = P2P: Brand messaging and engagement delivered through people-to-people relationships.
Social Communities: Activity Driven. Visual. Video.
fb, twitter, pinterest
NFC TAP Points
Video…
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Pinterest Hits 10 Million U.S. Monthly Uniques Faster Than Any
Standalone Site Ever -comScore
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NFConnects POV: Portable
Offline to Online
VISUAL
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Questions??? Thank you.
Theresa Billy
Near Field Connects
973-769-3266
twitter @nfconnects
skype theresabilly
http://www.linkedin.com/in/theresabilly
NFC TAP Points
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