1

Rewarding Safety Innovation

eSafety Challenge 2010

3

Safety Ratings

Since 1997Crash protection focusValidated testsProven safety benefitStandard fitmentInformed consumers

4

eSafety Systems

Rapidly emergingCrash avoidance focusNo validated testsHigh potentialOptional and costly Uninformed consumers

5

Encouraging eSafety

Beyond star ratingTaking safety furtherAdvancing requirementsOutstanding investment

6

Euro NCAP Advanced Reward

Reward for safety innovationScientific basis: proven safety benefitStimulate market placeWill be seen by consumer and public

7

“Beyond NCAP” Methodology

Technology dossierAssessment groupConsensus meetingsReporting

8

Planning

Currently 12 systems appliedRange of different technologies – ADAS, eCall, smart restraints, etc.Paris Motor Show launchPart of Euro NCAP’s assessment program going forwards

9

Conclusions

Rewarding advanced technologiesProviding independent informationEncouraging uptake Facilitating technical dialog with industry