“ The pace of change is accelerating faster than we anticipated a year ago”

Blake Nordstrom, President of Nordstrom April, 2014

We are living in the “age of the Customer”

Past (PULL)

Today (PUSH)

About RewangoRewango's Context Aware Proximity Marketing Suite (Software and Hardware) is leveraging the power of Mobile and state-of-the-art Low-Energy-WiFi technology to reinvent the in-store shopping experience.

➢ For Consumers: The smartphone becomes an integral part of the in-store experience, informing and motivating buying decisions when it matters most.

➢ For Retailers and brands: A new way to increase in-store footfalls and drive sales by influencing consumers with actionable content and offers at the the right place at the right time (contextual proximity marketing)

What is Proximity Marketing ?

➢ Proximity Targeting is a form of marketing that uses mobile technology to transmit marketing messages to mobile-devices. In most cases, individuals with mobile devices in a close proximity to a business can receive marketing messages.

➢ Rewango's Proximity Targeting uses our proprietarty low energy Wi-Fi technology to send messages electronically to nearby consumers.

Why Proximity Marketing ?

It's simple! At least 90% of your customers may be reached via WiFi on their mobiles.

➢ At their permission,➢ With full measurability,➢ At zero cost per customer!

Who uses Proximity Marketing

How it Works

… in little more detail

Benefits for Brands and Retail chains

➢ Increase mobile engagement➢ Retailer-branded experiences➢ Seamless and valuable for consumers➢ Combat showrooming➢ Influence buying decisions at right

place/time➢ Enhance in-store shopping experience➢ Insights into in-store shopping behavior➢ Key component of omni-channel

strategy

What is a Beacon?

➢ Beacons are small wireless devices that broadcast radio signals using Bluetooth Low Energy (BLE) or WiFi Signals

➢ Smartphones that are nearby listen for these signals and communicate with the beacon and deliver content and experiences.

Different types of Beacon

Bluetooth based Wifi Based

What do we recommend (our take)

WiFi Based Reason:WiFi based technologies also have a special advantage in India, a country with ~200 Mnconnected smartphone devices where most of the users (higher percentage) have WiFi - ON and not bluetooth.

Rewango’s Low Energy WiFi Beacon

There are certain inherent benefits of WiFi technology that can have much greater impact that than the Bluetooth based beacons.Hence, our in-house engineering team have designed WiFi Beacons that combines the best of Low-energy-bluetooth devices with the best of WiFi Technology. Rewango's Low-energy-WiFi Beacons are as cheap and power efficiant as the bluetooth based beacons while the WiFi technology enables them to detect proximity at a much more granular levels.

Bluetooth Beacons vs WiFi Beacons

It consumes very less power

Most people have WiFi-ON and NOT bluetooth

It Works indoor

WiFi works indoor when GPS doesn’t

It runs in the background

A phone need only bepowered on in order to accept a WiFi beacon’s signal and forward the ID to a server.

WHAT’S THE OPPORTUNITY?

Think of all the different objects you walk past in a single day. These ‘objects’ can now trigger custom events on your smartphone app.

The physical world can become a whole new customerengagement channel.

Want to know more about our technology

Reach us at +91 7722008002 deboprio@rewango.com http://www.rewango.com