Retailing for success

Post on 13-Apr-2017

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Transcript of Retailing for success

RetailingObjectives

your customers’shopping

experience

Transform

memorableexperience

Create

our exclusiveproducts

Move

our partnerstores

Move

be a specialist

know your products very wellmake smart product suggestions

sell the benefitsbe a product-of-the-product yourself

be a friend

personalise your relationships(every customer is unique... every customer special)

Listen… be sensitive to their needsput their interest first

be honest... be trustworthy

be sharp

use selectiveretailing concepts

matchto different target customers

ConceptsRetailing

• Show them the option of shopping from the comfort of their home

Showthe benefits,

the time savings,the convenience,

the comfort• Pre-select some items for them

• Give them sufficient information to make quick purchase decisions

• Invite them for home events

eg: using Isotonix to make jelly, cocktails, using Skintelligence Ph. normalizer for hair volume

Love totouch and

feel products–

want choices+ variety

• Share creative ways you can use our products

• Sampling

• Inform them of special deals/buys

bulkpurchases

bundle buysfor better

deals• Customised package

• Give freebies

• Wants exclusivity Brandyour productsas exclusive,unique and

special

• Invite/gather like-minded people together

• Organise theme parties

Thank you.