Retailing for success
Transcript of Retailing for success
RetailingObjectives
your customers’shopping
experience
Transform
memorableexperience
Create
our exclusiveproducts
Move
our partnerstores
Move
be a specialist
know your products very wellmake smart product suggestions
sell the benefitsbe a product-of-the-product yourself
be a friend
personalise your relationships(every customer is unique... every customer special)
Listen… be sensitive to their needsput their interest first
be honest... be trustworthy
be sharp
use selectiveretailing concepts
matchto different target customers
ConceptsRetailing
• Show them the option of shopping from the comfort of their home
Showthe benefits,
the time savings,the convenience,
the comfort• Pre-select some items for them
• Give them sufficient information to make quick purchase decisions
• Invite them for home events
eg: using Isotonix to make jelly, cocktails, using Skintelligence Ph. normalizer for hair volume
Love totouch and
feel products–
want choices+ variety
• Share creative ways you can use our products
• Sampling
• Inform them of special deals/buys
bulkpurchases
bundle buysfor better
deals• Customised package
• Give freebies
• Wants exclusivity Brandyour productsas exclusive,unique and
special
• Invite/gather like-minded people together
• Organise theme parties
Thank you.