Retailing for success

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Retailing Objectives

Transcript of Retailing for success

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RetailingObjectives

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your customers’shopping

experience

Transform

memorableexperience

Create

our exclusiveproducts

Move

our partnerstores

Move

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be a specialist

know your products very wellmake smart product suggestions

sell the benefitsbe a product-of-the-product yourself

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be a friend

personalise your relationships(every customer is unique... every customer special)

Listen… be sensitive to their needsput their interest first

be honest... be trustworthy

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be sharp

use selectiveretailing concepts

matchto different target customers

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ConceptsRetailing

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• Show them the option of shopping from the comfort of their home

Showthe benefits,

the time savings,the convenience,

the comfort• Pre-select some items for them

• Give them sufficient information to make quick purchase decisions

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• Invite them for home events

eg: using Isotonix to make jelly, cocktails, using Skintelligence Ph. normalizer for hair volume

Love totouch and

feel products–

want choices+ variety

• Share creative ways you can use our products

• Sampling

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• Inform them of special deals/buys

bulkpurchases

bundle buysfor better

deals• Customised package

• Give freebies

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• Wants exclusivity Brandyour productsas exclusive,unique and

special

• Invite/gather like-minded people together

• Organise theme parties

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Thank you.