Retail Store Business Plan

Retail Management

Team Members

• Somesh Dhuri 69• Vijay Erande 71• Sahil Ghaware 74• Amogh Kaspale 82

What is Retailing ?

• According to Philip Kotler, “Retailing include all the activities involved in selling goods and services to final consumers for their personal or non-business use.

Introduction• We chose to open “Nike Store” as a Retail Outlet.• This will be pure specialty store.• A store specializing in a particular type of merchandise or

single product of durable goods or range of normally complimentary durable goods product categories is termed as a specialty store.

About Nike..• In Jan.1964 as Blue Robbin Sports came to be known as NIKE.• NIKE means wing goddess of victory.• William J. “Bill” Bowerman and Philip H. Knight are Founders

of Nike• Nike is into manufacturing and designing of Athletic shoes,

Apparels, Sports Equipment and Accessories.

Location • We select Inner City of Mumbai i.e. South Mumbai (Town).• We are opening our store at Lower Parel.• Being in South Mumbai drawing people during business hours

is easy.• Pedestrian traffic is also attracted.• Residential area footfall is also expected after business hours.

Why Lower Parel as a Location• Nike falls under high street location. • Basically deals with very high customer traffic.• Number of customers visiting this area is huge. • All type of customers visit this place which is a big advantage

for Nike store.• Enjoys other facilities like clean surroundings and proper

roads. • Being into Phoenix mills compound ample of parking space is

available for customers.

Nearby Competitors

Nearby Competitors• Reebok• Puma• Adidas• In the same vicinity these three Brands are having their store.• Advantage for Nike is that these stores are little far from

actual business area.

Store Details• Area Covered :

• Total Area Covered : 1200 sq.ft• 870 sq.ft. covered by actual store.• 330 sq.ft covered for Parking.

Store Design• It is a very strong tool in the hands of the retailer, for

communicating and creating the image of the store in the minds of the customers.

• The environment, which is created in the retail store, is a combination of the exterior look of the store.

• Free Form Layout

Cotnd.• Free-Flow Layout is a type of store layout in which fixtures

and merchandise are grouped into free-flowing patterns on the sales floor.

• Advantages– Allowance for browsing and wandering freely – Increased impulse purchases – Visual appeal – Flexibility

Exterior and Interior• There is parking area in front of the store.• The outer side of store is covered with the glasses. • Window Display• Store Name• Inviting Entrance• Store theme is a theme that gives the idea about the store to

the customers.• Brand marquee is placed inside as well as outside the store.• Store Frontage is a factor that influences the customer.• It is a reflection of the personality of the store

Contd.• Interior store design is a function of the aesthetics within the

store. • The merchandise sold within and the space used for the same

and the overall layout of the store.• Space planning helps a retailer to determine the amount of

space available for selling and for storage• Atmosphere deals with things like visual communications,

lighting, color, music and scent, etc.

Important Points• We will initially invest 50,00,000/-• We will hire store space on per month rent• We are expecting monthly a footfall of 10,000 customers.• According to calculation we are expecting to reach our BEP by

next 8 to 10 months• We would have staff count of 10 • We will have special training program for our staff members.

Target Customers• Sports persons,• athletes. • Elite class customers.• Celebrities• Etc.

Merchandising

Merchandise

Footwear Sportswear Athletic wear

a) Running Shoesb) Basketball

Shoesc) Soccer Shoesd) Sipper Shoese) Slippers

a) Protective Equipments

b) Glovesc) Bagsd) Wrist Bandse) Socks

a) T-shirtsb) Shirtsc) Track Pantd) Polo Shirtse) Shorts

Publicity & Promotion• We will do promotional activities within the vicinity by

sponsoring sports wears• We will give discounts• We will have various membership cards for regular customers• Various seasonal sale like summers, end of seasons etc.

Thank You