Post on 24-Jun-2015
RYAN HOGARTH
SOCIAL BUSINESSIMPERATIVE
@ryanhogarth
If the rate of change on the outside exceeds the rate of change on the inside, the end is near
Jack Welch
A world where everything is always on,
always available, always different & always changing
The world is changing very fast. Big will not beat small anymore.
Now the fast are beating the slow
We’ve got to find new ways & new business models to find revenue…
Be afraid of your customers, because
those are the folks who have the money
Your competitors are never going to send you
any money
50 billion connected devicesBy 2020
Being connected is becoming as important as electricity
e-Commerce $1 Trillion in 2012
1 billion on Facebook
Hyper-connected Hyper Social
Life hackers, wellness-and-wealth tinkerers, lifestyle design enthusiasts by nature
The Transformational Consumer
The quest for change (transformation) has been internalised
Your customers have evolvedHave you?
In 2020 today’s youth will be the bulk of the consumer and work force. They will know no other way of communicating
MobileInternetSocialTechnology
Social Business
CustomersMarketingHRPR & ReputationNew MarketsEmployees
Social Business
CustomerEmployee
Empowered
riction
Give up ControlBuild Trust
Solve ProblemsRemove Friction
Finding Friction
What is disrupting your industry?What is being tolerated?
What is wasting time?
Is there an easier way?
What problem are we solving?
How do we build TRUST?
Embrace Technology
Strong people & technology focus
Always on;
Always available;
Always different
& Always changing
Social Business
requirements
AdaptAnnounce Change
Intended Result(Time)
Anger
Frustration
Surprise
Fear
Belief
DenialAcceptance
Trial
Accept /Decline
Commitment
Progress
Delivery
Disappointment
RYAN HOGARTH
@ryanhogarth