Retail indaba aug13
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Transcript of Retail indaba aug13
![Page 1: Retail indaba aug13](https://reader035.fdocuments.in/reader035/viewer/2022062514/5589c167d8b42a5f498b4685/html5/thumbnails/1.jpg)
RYAN HOGARTH
SOCIAL BUSINESSIMPERATIVE
@ryanhogarth
![Page 2: Retail indaba aug13](https://reader035.fdocuments.in/reader035/viewer/2022062514/5589c167d8b42a5f498b4685/html5/thumbnails/2.jpg)
If the rate of change on the outside exceeds the rate of change on the inside, the end is near
Jack Welch
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A world where everything is always on,
always available, always different & always changing
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The world is changing very fast. Big will not beat small anymore.
Now the fast are beating the slow
We’ve got to find new ways & new business models to find revenue…
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Be afraid of your customers, because
those are the folks who have the money
Your competitors are never going to send you
any money
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50 billion connected devicesBy 2020
Being connected is becoming as important as electricity
e-Commerce $1 Trillion in 2012
1 billion on Facebook
Hyper-connected Hyper Social
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Life hackers, wellness-and-wealth tinkerers, lifestyle design enthusiasts by nature
The Transformational Consumer
The quest for change (transformation) has been internalised
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Your customers have evolvedHave you?
In 2020 today’s youth will be the bulk of the consumer and work force. They will know no other way of communicating
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MobileInternetSocialTechnology
Social Business
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CustomersMarketingHRPR & ReputationNew MarketsEmployees
Social Business
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CustomerEmployee
Empowered
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riction
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Give up ControlBuild Trust
Solve ProblemsRemove Friction
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Finding Friction
What is disrupting your industry?What is being tolerated?
What is wasting time?
Is there an easier way?
What problem are we solving?
How do we build TRUST?
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Embrace Technology
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Strong people & technology focus
Always on;
Always available;
Always different
& Always changing
Social Business
requirements
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AdaptAnnounce Change
Intended Result(Time)
Anger
Frustration
Surprise
Fear
Belief
DenialAcceptance
Trial
Accept /Decline
Commitment
Progress
Delivery
Disappointment
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RYAN HOGARTH
@ryanhogarth