Retail Organization and HRM

Significance Of Human Resource Management

The personnel perspective The firm hires people, but the focus is not on

development The compensation perspective

Firm uses bonus, incentives etc to reward performance The alignment perspective

Firm does see the human capital as an asset but does not invest in utilizing the capabilities of the same

The high performance perspective Firm views human resource as an integral element of

the firm’s strategy implementation.

Conceptual Overview Of HRM In Retail

HRM in Retail Involves: Identifying various roles in the

organization Recruiting the persons with the right

attitude to fit the jobs Training Motivation of employees Evaluation of employee performance

1. Identifying The Various Roles In The Organization

Buying and merchandising Store management and operation, and Technology support

2.Recruitment And Selection Newspaper advertisements Visits to colleges Existing employees References Recruitment agencies Websites Screening of Resume Personal interview

3. Training

Introducing new persons/ staff into the organization

Training of sales staff Training of staff/personnel for skill

enhancements

Training Of Sales Staff

Communication skills Product knowledge Company policies on returns and

exchanges Knowledge of the workplace Market awareness Personal grooming

4. Motivation

The organization culture The rewards and recognition The monetary benefits Prospects for growth and job enrichment

5. Evaluation Of Performance

Through goals that have been set

Role Played By HR In A Retail Organization

The HR Pyramid

Creating Organizational Structures

Organizational Structure in Retail

Factors affecting creation of organizational structures, are:

Scope and scale of operation, viz local, regional, national or international

Types of products sold Type of departmentalization, i.e.

functional, product wise or geographic

Organization Structure For Small Stores/ Single Stores/ Independent Retailers

Organization Structure Of A Retail Chain/Department Store

Functions as per ‘Mazur Plan’ Control Publicity Operations Merchandising

The Mazur Plan for Department Stores

Legal Compliances: An HR Perspective

Payment of Bonus Act Payment of Gratuity Act, 1972 Employees Provident Fund Act The Employees State Insurance Act The Minimum Wages Act, 1948 The Trade Union Act, 1928 The Delayed Payment Act, 1993 The Payment of Wages Act, 1936

The Employment of Woman The Contract Labour (Regulation & Abolition) Act,

1970 The Inter-state Migrant Workmen (Regulation of

Employment and Conditions of Service) Act, 1979 The Factories Act The Maternity Benefit Act Equal Remuneration Act, 1976 Employees’ State Insurance (General) Regulation Workmen’s Compensation Act

Legal Compliances: An HR Perspective