Research Methods in Business Informatics · Spectrum of Methods in Business Informatics Most used...

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The following slides will give you a short introduction to Research in Business Informatics.

Faculty of Computer Science Department of Technical and Business Information Systems

Very Large Business Applications Lab

Center for Very Large Business Applications

University of Magdeburg

Research Methods in Business Informatics

Matthias Splieth

matthias.splieth@ovgu.de

http://mrcc.ovgu.de

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Outline

1. Goals & Motivation

2. Problems

3. Goal of Business Informatics

4. Mission and Goals in Business Informatics

5. Spectrum of Methods in Business Informatics

6. Methods Portfolio

7. Conclusion

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Goals & Motivation

„Research is the systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions“ (The Oxford Dictionary)

Goal of research process: produce knowledge

Knowledge and usage of research methods is essential for the publication of relevant research findings

Business Informatics as scientific discipline influenced by many adjacent disciplines (real, formal and engineering sciences)

Basically two tendencies recognizable: o Constructivistically orientation (“Design Science Research”, german

Wirtschaftsinformatik) o Behavioral orientation (anglo-american Information Systems

Research)

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Problems: Classification

Owen, C.:

Design Research: Building the Knowledge Base. Journal of the Japanese Society for the Science of Design 5, 36–45 (1997)

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Problems: Knowledge

Sources of knowledge

o Experiences

o Mind

How to gain knowledge?

o Inductive (closing of individual cases to general cases)

o Deductive (deriving a statement from other statements by virtue of logical

inference rules)

Basic positions:

o Ontological position: real world is objective / not objective.

o Epistemological position: objective realization is possible / not possible.

o Linguistic position: Speech, language artifacts, inter-subjective

understanding

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Goals of Business Informatics

“The aim of scientific research in computer science is (..) the production of theories, methods, tools and inter subjectively

verifiable knowledge about / for information and communication systems. (...) The economic structure of a

computer science uses the scientific approach in description of information and communication systems, explanation of these,

prediction of system behavior and design of new systems.” Decision of WKWI, 06.10.1993

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Mission and Goals in Business Informatics

basic position+

research goal

determines

research method

Becker, J., Holton, R., Knackstedt, R., Niehaves, B.:

Forschungsmethodische Positionierung in der Wirtschaftsinformatik. epistemologische, ontologische und linguistische Leitfragen (2003)

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Spectrum of Methods in Business Informatics

Most used methods in german WI literature:

o Argumentative-deductive (35%)

o Case study (16%)

o Prototyping (13%)

o Qualitative-empirical (10%)

o Conceptual-deductive (10%)

Wilde, T., Hess, T.: Methodenspektrum der Wirtschaftsinformatik: Überblick und Portfoliobildung (2006)

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Methods Portfolio

Wilde, T., Hess, T.:

Methodenspektrum der Wirtschaftsinformatik: Überblick und Portfoliobildung (2006)

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Methods Portfolio

Wilde, T., Hess, T.:

Methodenspektrum der Wirtschaftsinformatik: Überblick und Portfoliobildung (2006)

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Conclusion

Methods are important for research

Lot of methods in Business Informatics that can be used to produce knowledge

Research method determined by base position and research goal

Faculty of Computer Science Department of Technical and Business Information Systems

Very Large Business Applications Lab

Center for Very Large Business Applications

University of Magdeburg

Design Science Research in Business Informatics

Sascha Bosse

sascha.bosse@ovgu.de

http://mrcc.ovgu.de

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Outline

1. Introduction

2. Behavioral Science and Design Science

3. Information System Research Framework

4. Seven Guidelines for Design Science in Information System

Research

5. Conclusion

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Introduction

Information Systems (IS) to improve effectiveness and efficiency of an organization

To remain competitive, IS need to be evolved constantly Research

„Research is the systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions“ (The Oxford Dictionary)

Research in Business Informatics (BI) to gather knowledge o Supporting the productive application of IT to human

organizations o Concerning management and use of IT for organizational purpose

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Behavioral and Design Science

Presentation bases upon A. Hevner et al. „Design Science in Information Systems Reseach“, MIS Quaterly Vol. 28, No. 1, 2004, pp. 75-105

Two basic approaches of research in BI o Behavioral Science o Design Science

http://upload.wikimedia.org/wikipedia/commons/8/86/School_of_Pterocaesio_chrysozona_in_Papua_New_Guinea_1.jpg

http://upload.wikimedia.org/wikipedia/commons/c/cb/Vitra_Design_Museum.JPG

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Behavioral Science in context of BI

Roots in natural science research

Develop and justify theories that explain human or organizational behavior

Goal is truth

http://upload.wikimedia.org/wikipedia/commons/c/cc/Galileo.arp.300pix.jpg

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Design Science Research in context of BI

Roots in engineering

Problem-solving, result is an artifact

Create innovations which increases the effectivity and efficiency of information systems

Goal is utility

http://upload.wikimedia.org/wikipedia/commons/d/d6/A-line1913.jpg

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Relation between Behavioral and Design Science

Are distinct, but complementary approaches

Form a Research Cycle

Behavioral Science develops new theories for the use of artifacts

Design Science uses theories to reach a utility

Example: Technology Acceptance Model

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Information System Research Framework

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Seven Guidelines for Design Science Research in BI

Design as an Artifact

Problem Relevance

Design Evaluation

Research Contributions

Research Rigor

Design as a Search Process

Communication of Research

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Design as an Artifact

Possible Results of Design Science

o Constructs – language for problems and solutions

o Models – representation of real world

o Methods – processes to solve problems

o Instantiation – implementation to real systems

Does not include people or (parts of) organizations

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Problem Relevance

Research should provide solutions to unsolved and important business problems

Problem: Difference between current and desired state of a system

Goals and constraints

Addressed to a constituent community

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Design Evaluation

Demonstration of the utility and qualtity of the artifact via well-executed evaluation methods

Defining measurable success criteria, maybe also gathering and analysis of data

Provides feedback to designed products and design process

Examples: Case Study, Analysis, Experiments, Tests

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Research Contributions

Research has a significant value to the community

o Enables a solution

o Extends the knowledge base

o Uses existing knowledge in a new way

Contribution depends on the novelty, generality and significance of the artifact

Forms

o Artifact

o Foundations

o Methodologies

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Research Rigor

Using rigorous methods in construction and evaluation

Derived from the effective use of the knowledge base

With respect to applicability and generalizability of the artifact

Overemphasis can lead to less relevant results

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Design as a Search Process

Iterative process - Generate/Test-Cycle

Set of possible solutions

o Available means

o Desired ends

o Laws to be considered

Too complex to find the optimal solution

Search the solution space with heuristics

Problem simplification and decomposition

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Communication of Research

Presentation to technology- and management-orientated audiences

Technical: Present detail to enable the implementation of the artifact and for further development

Managerial: Present information if the artifact can be utilized in a specific organization context

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Conclusion

Design Science and Behavioral Science are both important

o Truth and utility complement each other

Information System Research Framework helps to understand, exectute and evaluate IS Research

Difference between design and Design Research

Guidelines as a base to understand requirements for effective

Design Science Research

o Must be adapted to specific context

Faculty of Computer Science Department of Technical and Business Information Systems

Very Large Business Applications Lab

Center for Very Large Business Applications

University of Magdeburg

Conducting a Literature Review

Bastian Kurbjuhn

bastian.kurbjuhn@ovgu.de

http://mrcc.ovgu.de

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Outline

1. Definition

2. Purpose

3. Content Analysis

4. Types of Content Analysis

5. Qualitative and Quantitative Content Analysis

6. Structured Content Analysis

7. Literature Review Structure (Process Steps)

8. Software Tools

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Definition

“A literature review is a systematic, explicit, and reproducible

design for identifying, evaluating, and interpreting the existing body of recorded documents.”

Fink (1998)

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Purpose

o Idea generation for research (starting point for a new topic) And o Identification of patterns, topics and problems in existing

literature (idea organisation, topic structuring)

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Lit. Review as a Content Analysis

o Structuring field of research/interest o Identification of conceptual content o Theory development through a content analysis

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Types of Content Analysis

content analysis

qualitative

quantitative

structured

result evaluation

Ref. to Brewerton and Millward (2001), p. 151

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Qualitative and quantitative CA

Not contradictory, but interdependent

Example: text analysis • Generation of categories (qualitative) • Assignment of articles (quantitative) • Interpretation of the assignments (qualitat.)

“From quality to quantity and back to quality.” Mayring (2003), p. 19

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Structured Content Analysis

Also considers the development of relationship between elements

Based on a previous qualitative and quantitative investigation

Reflects formal and content-related aspects

Driven by preliminary considerations

Explicit process for conclusions

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Process: Structured Content Analysis

1st

material

collection

2nd

descriptive

analysis

3rd

category

selection

4th

material

evaluation

Content-related part

formal part

Ref. Mayring (2003), p. 54

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First step: Material Evaluation

Driven by preliminary considerations: definitions, key words

Material types/sources: books, journal articles, databases

Time period

Exclusion criteria, resp. rules

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Second: Descriptive Analysis

Key figures • Publications/year • Types of scientific compositions

Creates the background for the following material analysis

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Second: Descriptive Analysis (2)

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Process Structured Content Analysis

1st

material

collection

2nd

descriptive

analysis

3rd

category

selection

4th

material

evaluation

Content-related part

formal part

Ref. Mayring (2003), p. 54

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Detail view: content-related part

Selection of dimensions and categories

Determinition of definitions for each category

Material analysis: denotation of relevant place of finding

Preparation of results

Material analysis: extraction

Revision

Ref. Mayring (2002), p. 120

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Third: Category Selection

Creation of dimensions

Characteristics of dimensions have to be captured in categories

Definition of categories

structures the research field and forms main topics for the analysis

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Fourth: Material Evaluation

Sort papers into categories

Identify relevant and common place of findings

Identify relevant problems

Interpret the results

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4th: Material Evaluation

Tables: Goal Relations between Economic and Sustainability Objectives

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Revision

Classification deductive or inductive • Deductive: before material evaluation • Inductive: during the analysis in terms of

generalisation/abstraction

Recommendation: multiple researchers • Minimisation of risk • Critical examination with created categories

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Software Tools

Bibliography applications

Mind mapping