Research – Audience Research

Question 1

NME

Q

Vibe

Kerrang

Looking at the results from question one, its clear that NME & Q are more popular than Vibe & Kerrang, showing that they both have a better reputation. Both NME & Q have a focus on the rock genre but include artists from other genres, which could justify this.

Question 2

£2.00-£2.90

£3.00-£3.90

£4.00-£4.90

Looking at the results from question two, an overwhelming amount of people that I asked, have said they would be willing to pay between £3.00-£3.90 for a music magazine, which is around the average price of a music magazine.

Question 3

Pop

Rock

RNB/HipHop

Indie

Electro

Club

All of the above

Looking at the results from question three, it shows that an even amount of people are interested in the Pop & Rock genre with club being the most unpopular. This is good because I was looking to base my music magazine on both the joint genres but primarily rock.

Question 4

Hollister

Superdry

Topman/Topshop

Looking at the results from question four, I have found that the majority of my audience shop at Topman/Topshop followed by Hollister then Superdry, showing that my target audience is mainly teenagers, the results also follow fashion trends and I could think about advertising these products in my magazine.

Question 5

Facebook

Twitter

Youtube

Looking at the results from question five, its clear that my audience which hold a high interest in music, use youtube most on a regular basis, showing that this is the main place people watch music videos. Followed by an equal split between two of the top social networking sites, a way my audience may share and talk about music.

Question 6Original Photography

Exclusive Interviews &Articles

Posters

Free CD's

Competitions to winprizes.

Looking at the results from question six, my audience would be most encouraged to buy a music magazine, if it includes exclusive interviews and articles, that the can’t find anywhere else.

Question 7

TV

Internet

Looking at the results from question seven, it shows the majority of my audience watch music videos through the use of the internet. Showing that technology plays a big part in the distribution of music.

Question 8

Yes

No

Reading Festival

Glastonbury

Hyde Park

Looking at the results from question eight, most of my target audience do go to various music festivals, meaning I could include information about these events in my magazine, in order to make my audience want to purchase it.

Most Popular Answers

Summary

Through doing my audience research, it has enabled me to think of

ideas of what I would like to include in my final magazine. I have found

out that many people are interested in both the pop & rock genre, so I

will be looking to get a feel for both in my magazine. I also found out

that people would pay no more that £3.90 for a magazine, meaning I

will be looking to keep the price of my magazine the same if its to be

successful. I have also found out that my audience shop at big name

Shops like ‘Topman/Topshop’, so I may include some sort of offer in my

magazine, which will encourage them to purchase the magazine and

attract my target audience.

Summary

I have also learned my audience visit sites such as ‘Youtube’ & social

Media such as ‘facebook’ & ‘twitter’ more than anything else, so its

worth some recognition in my magazine, to suit my target audience of

older teenagers/young adults.

One of the most important things I have learned from this is that my

audience are more likely to purchase my magazine if it contains

exclusive content & articles that they can’t read anywhere else. So I will

make sure to do this in my magazine.