Post on 22-Jan-2016
description
RESEARCH
GRADY.ANTHONY.JIANENG.JOVIAN.MERVIN.ZEPENG
SINGAPORE TOURISM BOARD
CHANGI BEACH
CHANGI BEACH
Recommendations
CHANGI BEACH
Historical Significance
CHANGI BEACH
Amenities
CHANGI BEACH
Development
CHANGI BEACH
Events
CHANGI BEACH
Locals and TouristsInteraction
THE CITY
TOURISTS
Singapore Flyer Esplanade Merlion Park0
20
40
60
80
100
120
140
160
180
200
Tourists
Tourists
SINGAPORE FLYER
44%
56%
Gender
MaleFemale
SINGAPORE FLYER
32%
54%
13%
2%
Age
<1819-4546-70>70
SINGAPORE FLYER
83%
14%
3%
Ethnic Origin
AsianCaucasianAfricanUnknown
SINGAPORE FLYER
12%
33%49%
6%
Grouping
IndividualTour GroupFamiliesPeers
SINGAPORE FLYER
BEQA +13
76/100
SINGAPORE FLYER
lack of variety
SINGAPORE FLYER
Unfriendly shopkeepers
SINGAPORE FLYER
Foreign cuisine
SINGAPORE FLYER
Rainforest
SINGAPORE FLYER
Location
SINGAPORE FLYER
“are we just sitting on a giant ferris wheel?
SG FLYER
Disorganised route along Raffles Avenue leading to the Esplanade
Construction and the deserted floating stadium on the left
SINGAPORE FLYER
Recommendations
SINGAPORE FLYER
Shopping mall
SINGAPORE FLYER
Pre-flyer walk
SINGAPORE FLYER
Ground level exhibits
FLYER-ESPLANADE
The route from the flyer to the esplanade should be more clearly marked
• The scenic view of the CBD• YOG Photoscape
ESPLANADE
49%51%
Gender
MaleFemale
ESPLANADE
31%
67%
2%
Age
<1819-4546-70>70
ESPLANADE
64%
36%
Ethnic Origin
AsianCaucasianAfricanUnknown
ESPLANADE
27%
37%
37%
Grouping
IndividualTour GroupFamiliesPeers
ESPLANADE
BEQA +15
79/100
ESPLANADE
Least tourists
ESPLANADE
Roof terrace
ESPLANADE
Outdoor theatre
ESPLANADE
Recommendations
ESPLANADE
Exhibits
ESPLANADE
Outdoor theatre
ESPLANADE
Publicity
ESPLANADE
Signage
ESPLANADE
Locals and Tourists Interaction
MERLION PARK
48%52%
Gender
MaleFemale
MERLION PARK
15%
68%
13%
4%
Age
<1819-4546-70>70
MERLION PARK
47%
45%
9%
Ethnic Origin
AsianCaucasianAfricanUnknown
MERLION PARK
15%
18%
37%
30%
Grouping
IndividualTour GroupFamiliesPeers
MERLION PARK
BEQA +15
66/100
MERLION PARK
Lack of variety
MERLION PARK
Shelter
MERLION PARK
History
MERLION PARK
Concentration of tourists
MERLION PARK
Safety issues
MERLION PARK
More shops
MERLION PARK
Information centre
MERLION PARK
Accessibility around statue
MERLION PARK
Locals and touristsinteraction
ESPLANADE PARK
Monuments
ESPLANADE PARK
Lack of activities
ESPLANADE PARK
Double parking
REFERENCES
http://en.wikipedia.org/wiki/Esplanade_Park
http://www.nparks.gov.sg/cms/index.php?option=com_visitorsguide&task=parks&id=15&Itemid=73
http://www.esplanade.com/about_the_centre/venues/theatre/index.jsp
http://en.wikipedia.org/wiki/Sook_Ching_massacre
http://www.myonlinetour.com/poi/changibeach/history.htm
THANK YOU (: