re:publica

www.15inno.com

15inno by Stefan Lindegaard at LinkedIn Groups

stefanlindegaard@me.com

Twitter: @lindegaard

Google+: Stefan Lindegaard

Get the book for free on

15inno.com!

Social media is about connecting the dots

Innovation is about connecting the dots

We have no choice!

Develop the right conditions and framework

Be competitively unpredictable

Change how we innovate

“…a philosophy or a mindset that they should embrace within their organization.

This mindset should enable their organization to work with external input to the innovation process just as naturally as it does with internal input”

- Making Open Innovation Work, 2011

Credit: OVO Innovation

Directive, invitational Directive, participative

Suggestive, invitational Suggestive, participative

Instructions

Invitations

Directed

None

Relatively few “Everyone”

Supplier Summits, Entrepreneur Days

Partnerships, alliances, consortia, networks

It’s just innovation!

FMCG PHARMAMEDTECH

Cycle time, money, IPR and conservatism

Key role is to facilitate, integrate

Networking, communication skills

Holistic view: Go beyond products

Internet and social media are key drivers for open innovation

Internet and social media are key drivers for open innovation = it effects everyone!

SAP, IBM and Psion taps into communities

Sanofi-Aventis got 4-5 years of ideas in six months

Whirlpool, GSK on LinkedIn

@CarlosHaertel, @johnCEOatPsion

Broadcasting – not only outcomes

Identify people, business intelligence

Idea generation, feedback loops

Better access, interaction with customers

What’s in it for me?

Purpose is not defined!

Too many digital visitors; few residents!

More questions than answers!

Direction, training and time

What could happen if everyone innovates together?

Are we really open with open innovation?

Let’s stay in touch!

www.15inno.com

15inno by Stefan Lindegaard at LinkedIn Groups

stefanlindegaard@me.com

Twitter: @lindegaard

Google+: Stefan Lindegaard

Get the book for free on

15inno.com!