Post on 27-Jun-2015
description
SOCIAL
MEDIA
BUZZ
ANALYSIS
REPORT January 2014
What to expect?
1. Top 10 Politicians
2. Top Political Parties
3. Can social media turn the tables in Indian elections 2014?
4. Uncover the key insights on Elections
Key Findings this January
25% increase in social media buzz on election and
politics in January compared to December last year.
BJP wins big on social media; Congress catching up, AAP
loosing.
Backlash of dharna led by AAP with the hashtag #AAPDrama
and Rahul Gandhi’s interview were most talked
Narendra Modi back to No. 1 spot. Arvind Kejriwal
and Rahul Gandhi following closely.
Sheila Dikshit is the least favoured politician and
AAP is the least favoured party.
TOP 10 POLITICIANS
JANUARY
2014
TOP 10 POLITICIANS
ARVIND KEJRIWAL
MANMOHAN
SINGH
ARUN JAITLEY
72 73 72 66 67
65 59 57 59
1 Narendra Modi
No. of unique
people talking 1,29,778
Total buzz in
the month 7,19,878
2 Arvind Kejriwal
No. of unique
people talking 1,84,689
Total buzz in
the month 10,71,070
3 Rahul Gandhi
No. of unique
people talking 1,22,042
Total buzz in
the month 4,31,504
4 Shashi Tharoor
No. of unique
people talking 44,335
Total buzz in
the month 80,409
5 Manmohan Singh
No. of unique
people talking 34,804
Total buzz in
the month 69,902
6 Sonia Gandhi
No. of unique
people talking 24,953
Total buzz in
the month 49,320
8 Rajnath Singh
No. of unique
people talking 13,531
Total buzz in
the month 32,419
9 P. Chidambaram
No. of unique
people talking 12,992
Total buzz in
the month 23,955
10 Somnath Bharti
No. of unique
people talking 21,838
Total buzz in
the month 52,534
HARSH VARDHAN
59
7 Subramanian Swamy
No. of unique
people talking 35,836
Total buzz in
the month 1,12,132
Simplify360
Social Index (SSI)
Ranking of politicians based on a politician’s overall score, in case of politician having same SSI, ranking based on Unique people
NEW ENTRANT NEW ENTRANT
TOP 10 POLITICIANS
Ranking of politicians based on a politician’s overall score, in case of politician having same SSI, ranking based on Unique people
RANK
POLITICIAN
JANUARY ‘14 DECEMBER ‘13
THIS MONTH PREV MONTH UNIQUE PEOPLE TOTAL BUZZ SSI UNIQUE PEOPLE TOTAL BUZZ SSI
1 2 Narendra Modi 1,29,778 7,19,878 73 1,08,331 5,36,202 70
2 1 Arvind Kejriwal 1,84,689 10,71,070 72 1,67,515 7,84,734 73
3 3 Rahul Gandhi 1,22,042 4,31,504 72 62,532 1,94,649 69
4 7 Shashi Tharoor 44,335 80,409 67 17,366 32,108 61
5 4 Manmohan Singh 34,804 69,902 66 44,637 99,314 68
6 5 Sonia Gandhi 24,953 49,320 65 30,450 78,008 63
7 10 Subramanian Swamy 35,836 1,12,132 59 28,355 1,00,211 56
8 - P. Chidambaram 12,992 23,955 59 8,470 12,840 51
9 9 Rajnath Singh 13,531 32,419 59 14,436 33,815 58
10 - Somnath Bharti 21,838 52,534 57 N/A N/A N/A
NEW ENTRANT P. Chidambaram
Somnath Bharti
MISSING THE TOP 10 Sheila Dikshit
Harsh Vardhan
HIGHEST RANK GAINER Shashi Tharoor
Subramanian Swamy
Protest by Kejriwal led AAP for suspension of Delhi police and Rahul Gandhi’s
interview were the top discussions in the month
-20
0
20
40
60
80
100
120
140
01-01-2014 06-01-2014 11-01-2014 16-01-2014 21-01-2014 26-01-2014 31-01-2014
THO
USA
ND
S
Narendra Modi Rahul Gandhi Arvind Kejriwal Shashi Tharoor
Daily mentions of the top 4 most mentioned politicians in January, 2014
#AAPDrama
Rahul Gandhi’s
interview by
Times Now
TOP TWEETS ON MODI
2 4
1 3
TOP TWEETS ON RAHUL GANDHI
1
2
3
4
TOP TWEETS ON ARVIND KEJRIWAL
1 3
4 2
Politicians by favorability score
Most loved Least loved
81
78
77
1. SACHIN PILOT
2. YASHWANT SINHA
3. RAJNATH SINGH
Note: Analysis based on the top politicians whose buzz volume is greater than 5K during December month
30
39
37
1. SHEILA DIXIT
2. SOMNATH BHARTI
3. SHASHI THAROOR
Parties
TOP POLITICAL PARTIES
JANUARY
2014
BHARATIYA JANATA PARTY
71
64
71
50
1 Bharatiya Janata Party
No. of unique people
talking 1,35,729
Total buzz in the month 8,27,418
68
3 Aam Admi Party
No. of unique people
talking 1,14,868
Total buzz in the month 6,40,833
2 Indian National Congress
No. of unique people
talking 1,21,097
Total buzz in the month 3,89,965
64
5 NCP
No. of unique people
talking 14,787
Total buzz in the month 28,279
4 CPI (M)
No. of unique people
talking 24,547
Total buzz in the month 40,847
6 Dravida Munnetra Kazhagam
No. of unique people
talking 5,229
Total buzz in the month 7,370
TOP POLITICAL PARTIES
Simplify360 Social Index (SSI)
NEW ENTRANT
TOP POLITICAL PARTIES
Ranking of parties based on overall score, in case of parties having the same SSI, ranking based on Unique people
RANK
PARTY NAME
JANUARY ‘14 DECEMBER ‘13
THIS MONTH PREV MONTH UNIQUE PEOPLE TOTAL BUZZ SSI UNIQUE PEOPLE TOTAL BUZZ SSI
1 1
Bharatiya Janata
Party 1,35,729 8,27,418 71 1,55,811 9,63,667 79
2 3
Indian National
Congress 1,21,097 3,89,965 71 1,27,270 4,35,449 63
3 2 Aam Admi Party 1,14,868 6,40,833 68 1,02,948 4,70,223 71
4 5
Communist Party of
India (Marxist) 24,547 40,847 64 23,158 38,444 46
5 4
Nationalist Congress
Party 14,787 28,279 64 10,183 18,688 48
6 -
Dravida Munnetra
Kazhagam 5,229 7,370 50 5,719 8,513 38
NEW ENTRANT Dravida Munnetra
Kazhagam
MISSING THE TOP 10 Bahujan Samaj
Party
HIGHEST RANK GAINER Indian National
Congress
BJP LEADS MOST OF THE DAYS; EXCEPT ON AAP DHARNA DAY
0
10
20
30
40
50
60
70
01-01-2014 06-01-2014 11-01-2014 16-01-2014 21-01-2014 26-01-2014 31-01-2014
THO
USA
ND
S
Indian National Congress Bharatiya Janata Party Aam Aadmi Party
Daily mentions of the top 4 most mentioned political parties in December, 2013
SOCIAL MEDIA SCORE OF MOST PROMINENT POLITICAL PARTIES
Party Name Buzz Volume Unique People
Talking
Simplify360
Social Index (SSI)
Bharatiya Janata Party 8,27,418 1,35,729 71
Indian National Congress 3,89,965 1,21,097 71
Aam Admi Party 6,40,833 1,14,868 68
Nationalist Congress Party 28,279 14,787 64
Communist Party of India (Marxist) 40,847 24,547 64
Dravida Munnetra Kazhagam 7,370 5,229 50
Bahujan Samaj Party 10,336 6,983 47
All India Anna Dravida Munnetra Kazhagam 2,894 2,038 46
Janata Dal (United) 7,123 4,983 45
Biju Janata Dal 9,339 6,121 45
Note: Analysis based on the top parties whose buzz volume is greater than 5K during January month
Following is the list of 10 most prominent national and regional parties with their performance stats on social
media. Total score is arrived by considering four broad parameters. Details of the methodology is given in
the appendix
TOP TWEETS ON BJP
1
2
3
4
TOP TWEETS ON CONGRESS
1
2
3
4
TOP TWEETS ON AAP
1
2
3
Parties by favorability score
Most loved Least loved
87
74
72
1. COMMUNIST PARTY OF INDIA (MARXIST)
2. AIADMK
3. DMK
Note: Analysis based on the top parties whose buzz volume is greater than 5K during December month
58
62
58
1. AAM ADMI PARTY
2. BJP
3. JANATA DAL (UNITED)
Where are most of the buzz on
Indian Elections 2014 coming
from?
23.5% 22.4% 11.9%
Top 3 States discussing on Indian Elections
%age mentions
from NCT
%age mentions
from Maharashtra
%age mentions
from Karnataka
11% FEMALE
89% MALE
Most of the discussions on
Politics were from Men
Gender wise distribution
Delhi continues to top the states
talking about politics and
elections followed by
Maharashtra and Karnataka.
What could possibly
be more important
than what your
consumers [voters] say
about you?”
Mary O’Connell
Director of Global Digital
Marketing, Clorox Brands
“
BUZZ ON INDIAN ELECTIONS IS ON AN INCREASING TREND
0
1,00,000
2,00,000
3,00,000
4,00,000
5,00,000
6,00,000
7,00,000
8,00,000
9,00,000
10,00,000
19-Nov-13 26-Nov-13 3-Dec-13 10-Dec-13 17-Dec-13 24-Dec-13 31-Dec-13 7-Jan-14 14-Jan-14 21-Jan-14 28-Jan-14
Mentions Linear (Mentions)
APPENDIX
About the Company and
Research Methodology
CAN WE RANK A POLITICIAN/PARTY
BASED ON PEOPLE’S OPINION
ON SOCIAL MEDIA?
Uncover the Simplify360
Social Index (SSI) for ranking a politician/Party
Reasons on why ranking is important?
1. Buzz alone cannot determine the
performance of a politician/party
2. Ranking helps in benchmarking a
politician/party with others
3. Few people generating more buzz
on a politician/party may not
indicate a politician/party has
performed well compared to others
on social media
Simplify360 Social Index (SSI)
AWARENESS SPREAD PROMINENCE FAVORABILITY
A POLITICIAN/PARTY IS RANKED BASED ON FOUR BROAD PARAMETERS
Weights
Volume of buzz Unique People talking about
X% Y%
Quality of Spread
Z%
Number of images or
videos and links
P%
Considers Opinion of
people
Q%
SCORES ARE NORMALIZED AT EACH SUB PARAMETER LEVEL AND AT BROAD PARAMETER LEVEL TO GET THE FINAL SCORE FOR A POLITICIAN/PARTY
IN CASE OF POLITICIANS HAVING THE SAME SSI SCORE, RANKING IS BASED ON AWARENESS
Total Twitter mentions and
unique people talking
about a party/politician
are considered for finding
the Awareness score
Measures the quality of
Twitter mentions spread
by considering Total
impressions, total buzz
and unique people talking
about
A measure of how
prominient a politician on
other social media
platforms, which is
measured through Twitter
by considering the links
shared, images and
videos
Measures the extent of
Favourability a
politican/party. Considers
Sentiment in to account
for analyzing the
Favorability score
About the Data:
Timeframe: December 01, 2013 – December 31, 2013
Geography: India
Data sources*:
All the tweet mentions on Indian elections,
parties & politicians were tracked from Twitter
using Simplify360 tool.
Buy the Monthly Elections Summary Report
Buy the Monthly Elections Detailed Report
Simplify360 – The Leader of Social Business Intelligence
Most admired brand for Social Media Research on Slideshare
Top 10 Product Technology Company by TechSparks 2010
Listed amongst TOP 10 SMM tools by PR2020 and SocialMedia8
Social Business
Intelligence
www.simplify360.com
Simplify360 is the leading social business intelligence.
Offerings include:
• Social Marketing Suite for agencies
• Social Contact Centre for BPOs
• Social Command Centre for Enterprises
We enable businesses to perform Online Reputation Management, Customer Service,
Community Management, Social Media Research & Brand Auditing; Online Sales Lead
Generation, and Consumer Sentiment Analysis.
Leaders use Simplify360
Clients
Partners Worldwide
Brazil and LatAM Saudi Arabia
USA
Worldwide
Singapore & India
THANK YOU CONNECT WITH US