[Report] Social Media Buzz Analysis of Indian Election 2014 By Simplify 360

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SOCIAL MEDIA BUZZ ANALYSIS REPORT January 2014

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Simplify 360 has come up with a report Indian Election 2014 Social Media Buzz Analysis .Social media score and the favorability score in Indian Politics

Transcript of [Report] Social Media Buzz Analysis of Indian Election 2014 By Simplify 360

Page 1: [Report] Social Media Buzz Analysis of Indian Election 2014 By Simplify 360

SOCIAL

MEDIA

BUZZ

ANALYSIS

REPORT January 2014

Page 2: [Report] Social Media Buzz Analysis of Indian Election 2014 By Simplify 360

What to expect?

1. Top 10 Politicians

2. Top Political Parties

3. Can social media turn the tables in Indian elections 2014?

4. Uncover the key insights on Elections

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Key Findings this January

25% increase in social media buzz on election and

politics in January compared to December last year.

BJP wins big on social media; Congress catching up, AAP

loosing.

Backlash of dharna led by AAP with the hashtag #AAPDrama

and Rahul Gandhi’s interview were most talked

Narendra Modi back to No. 1 spot. Arvind Kejriwal

and Rahul Gandhi following closely.

Sheila Dikshit is the least favoured politician and

AAP is the least favoured party.

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TOP 10 POLITICIANS

JANUARY

2014

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TOP 10 POLITICIANS

ARVIND KEJRIWAL

MANMOHAN

SINGH

ARUN JAITLEY

72 73 72 66 67

65 59 57 59

1 Narendra Modi

No. of unique

people talking 1,29,778

Total buzz in

the month 7,19,878

2 Arvind Kejriwal

No. of unique

people talking 1,84,689

Total buzz in

the month 10,71,070

3 Rahul Gandhi

No. of unique

people talking 1,22,042

Total buzz in

the month 4,31,504

4 Shashi Tharoor

No. of unique

people talking 44,335

Total buzz in

the month 80,409

5 Manmohan Singh

No. of unique

people talking 34,804

Total buzz in

the month 69,902

6 Sonia Gandhi

No. of unique

people talking 24,953

Total buzz in

the month 49,320

8 Rajnath Singh

No. of unique

people talking 13,531

Total buzz in

the month 32,419

9 P. Chidambaram

No. of unique

people talking 12,992

Total buzz in

the month 23,955

10 Somnath Bharti

No. of unique

people talking 21,838

Total buzz in

the month 52,534

HARSH VARDHAN

59

7 Subramanian Swamy

No. of unique

people talking 35,836

Total buzz in

the month 1,12,132

Simplify360

Social Index (SSI)

Ranking of politicians based on a politician’s overall score, in case of politician having same SSI, ranking based on Unique people

NEW ENTRANT NEW ENTRANT

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TOP 10 POLITICIANS

Ranking of politicians based on a politician’s overall score, in case of politician having same SSI, ranking based on Unique people

RANK

POLITICIAN

JANUARY ‘14 DECEMBER ‘13

THIS MONTH PREV MONTH UNIQUE PEOPLE TOTAL BUZZ SSI UNIQUE PEOPLE TOTAL BUZZ SSI

1 2 Narendra Modi 1,29,778 7,19,878 73 1,08,331 5,36,202 70

2 1 Arvind Kejriwal 1,84,689 10,71,070 72 1,67,515 7,84,734 73

3 3 Rahul Gandhi 1,22,042 4,31,504 72 62,532 1,94,649 69

4 7 Shashi Tharoor 44,335 80,409 67 17,366 32,108 61

5 4 Manmohan Singh 34,804 69,902 66 44,637 99,314 68

6 5 Sonia Gandhi 24,953 49,320 65 30,450 78,008 63

7 10 Subramanian Swamy 35,836 1,12,132 59 28,355 1,00,211 56

8 - P. Chidambaram 12,992 23,955 59 8,470 12,840 51

9 9 Rajnath Singh 13,531 32,419 59 14,436 33,815 58

10 - Somnath Bharti 21,838 52,534 57 N/A N/A N/A

NEW ENTRANT P. Chidambaram

Somnath Bharti

MISSING THE TOP 10 Sheila Dikshit

Harsh Vardhan

HIGHEST RANK GAINER Shashi Tharoor

Subramanian Swamy

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Protest by Kejriwal led AAP for suspension of Delhi police and Rahul Gandhi’s

interview were the top discussions in the month

-20

0

20

40

60

80

100

120

140

01-01-2014 06-01-2014 11-01-2014 16-01-2014 21-01-2014 26-01-2014 31-01-2014

THO

USA

ND

S

Narendra Modi Rahul Gandhi Arvind Kejriwal Shashi Tharoor

Daily mentions of the top 4 most mentioned politicians in January, 2014

#AAPDrama

Rahul Gandhi’s

interview by

Times Now

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TOP TWEETS ON MODI

2 4

1 3

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TOP TWEETS ON RAHUL GANDHI

1

2

3

4

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TOP TWEETS ON ARVIND KEJRIWAL

1 3

4 2

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Politicians by favorability score

Most loved Least loved

81

78

77

1. SACHIN PILOT

2. YASHWANT SINHA

3. RAJNATH SINGH

Note: Analysis based on the top politicians whose buzz volume is greater than 5K during December month

30

39

37

1. SHEILA DIXIT

2. SOMNATH BHARTI

3. SHASHI THAROOR

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Parties

TOP POLITICAL PARTIES

JANUARY

2014

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BHARATIYA JANATA PARTY

71

64

71

50

1 Bharatiya Janata Party

No. of unique people

talking 1,35,729

Total buzz in the month 8,27,418

68

3 Aam Admi Party

No. of unique people

talking 1,14,868

Total buzz in the month 6,40,833

2 Indian National Congress

No. of unique people

talking 1,21,097

Total buzz in the month 3,89,965

64

5 NCP

No. of unique people

talking 14,787

Total buzz in the month 28,279

4 CPI (M)

No. of unique people

talking 24,547

Total buzz in the month 40,847

6 Dravida Munnetra Kazhagam

No. of unique people

talking 5,229

Total buzz in the month 7,370

TOP POLITICAL PARTIES

Simplify360 Social Index (SSI)

NEW ENTRANT

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TOP POLITICAL PARTIES

Ranking of parties based on overall score, in case of parties having the same SSI, ranking based on Unique people

RANK

PARTY NAME

JANUARY ‘14 DECEMBER ‘13

THIS MONTH PREV MONTH UNIQUE PEOPLE TOTAL BUZZ SSI UNIQUE PEOPLE TOTAL BUZZ SSI

1 1

Bharatiya Janata

Party 1,35,729 8,27,418 71 1,55,811 9,63,667 79

2 3

Indian National

Congress 1,21,097 3,89,965 71 1,27,270 4,35,449 63

3 2 Aam Admi Party 1,14,868 6,40,833 68 1,02,948 4,70,223 71

4 5

Communist Party of

India (Marxist) 24,547 40,847 64 23,158 38,444 46

5 4

Nationalist Congress

Party 14,787 28,279 64 10,183 18,688 48

6 -

Dravida Munnetra

Kazhagam 5,229 7,370 50 5,719 8,513 38

NEW ENTRANT Dravida Munnetra

Kazhagam

MISSING THE TOP 10 Bahujan Samaj

Party

HIGHEST RANK GAINER Indian National

Congress

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BJP LEADS MOST OF THE DAYS; EXCEPT ON AAP DHARNA DAY

0

10

20

30

40

50

60

70

01-01-2014 06-01-2014 11-01-2014 16-01-2014 21-01-2014 26-01-2014 31-01-2014

THO

USA

ND

S

Indian National Congress Bharatiya Janata Party Aam Aadmi Party

Daily mentions of the top 4 most mentioned political parties in December, 2013

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SOCIAL MEDIA SCORE OF MOST PROMINENT POLITICAL PARTIES

Party Name Buzz Volume Unique People

Talking

Simplify360

Social Index (SSI)

Bharatiya Janata Party 8,27,418 1,35,729 71

Indian National Congress 3,89,965 1,21,097 71

Aam Admi Party 6,40,833 1,14,868 68

Nationalist Congress Party 28,279 14,787 64

Communist Party of India (Marxist) 40,847 24,547 64

Dravida Munnetra Kazhagam 7,370 5,229 50

Bahujan Samaj Party 10,336 6,983 47

All India Anna Dravida Munnetra Kazhagam 2,894 2,038 46

Janata Dal (United) 7,123 4,983 45

Biju Janata Dal 9,339 6,121 45

Note: Analysis based on the top parties whose buzz volume is greater than 5K during January month

Following is the list of 10 most prominent national and regional parties with their performance stats on social

media. Total score is arrived by considering four broad parameters. Details of the methodology is given in

the appendix

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TOP TWEETS ON BJP

1

2

3

4

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TOP TWEETS ON CONGRESS

1

2

3

4

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TOP TWEETS ON AAP

1

2

3

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Parties by favorability score

Most loved Least loved

87

74

72

1. COMMUNIST PARTY OF INDIA (MARXIST)

2. AIADMK

3. DMK

Note: Analysis based on the top parties whose buzz volume is greater than 5K during December month

58

62

58

1. AAM ADMI PARTY

2. BJP

3. JANATA DAL (UNITED)

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Where are most of the buzz on

Indian Elections 2014 coming

from?

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23.5% 22.4% 11.9%

Top 3 States discussing on Indian Elections

%age mentions

from NCT

%age mentions

from Maharashtra

%age mentions

from Karnataka

11% FEMALE

89% MALE

Most of the discussions on

Politics were from Men

Gender wise distribution

Delhi continues to top the states

talking about politics and

elections followed by

Maharashtra and Karnataka.

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What could possibly

be more important

than what your

consumers [voters] say

about you?”

Mary O’Connell

Director of Global Digital

Marketing, Clorox Brands

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BUZZ ON INDIAN ELECTIONS IS ON AN INCREASING TREND

0

1,00,000

2,00,000

3,00,000

4,00,000

5,00,000

6,00,000

7,00,000

8,00,000

9,00,000

10,00,000

19-Nov-13 26-Nov-13 3-Dec-13 10-Dec-13 17-Dec-13 24-Dec-13 31-Dec-13 7-Jan-14 14-Jan-14 21-Jan-14 28-Jan-14

Mentions Linear (Mentions)

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APPENDIX

About the Company and

Research Methodology

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CAN WE RANK A POLITICIAN/PARTY

BASED ON PEOPLE’S OPINION

ON SOCIAL MEDIA?

Uncover the Simplify360

Social Index (SSI) for ranking a politician/Party

Reasons on why ranking is important?

1. Buzz alone cannot determine the

performance of a politician/party

2. Ranking helps in benchmarking a

politician/party with others

3. Few people generating more buzz

on a politician/party may not

indicate a politician/party has

performed well compared to others

on social media

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Simplify360 Social Index (SSI)

AWARENESS SPREAD PROMINENCE FAVORABILITY

A POLITICIAN/PARTY IS RANKED BASED ON FOUR BROAD PARAMETERS

Weights

Volume of buzz Unique People talking about

X% Y%

Quality of Spread

Z%

Number of images or

videos and links

P%

Considers Opinion of

people

Q%

SCORES ARE NORMALIZED AT EACH SUB PARAMETER LEVEL AND AT BROAD PARAMETER LEVEL TO GET THE FINAL SCORE FOR A POLITICIAN/PARTY

IN CASE OF POLITICIANS HAVING THE SAME SSI SCORE, RANKING IS BASED ON AWARENESS

Total Twitter mentions and

unique people talking

about a party/politician

are considered for finding

the Awareness score

Measures the quality of

Twitter mentions spread

by considering Total

impressions, total buzz

and unique people talking

about

A measure of how

prominient a politician on

other social media

platforms, which is

measured through Twitter

by considering the links

shared, images and

videos

Measures the extent of

Favourability a

politican/party. Considers

Sentiment in to account

for analyzing the

Favorability score

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About the Data:

Timeframe: December 01, 2013 – December 31, 2013

Geography: India

Data sources*:

All the tweet mentions on Indian elections,

parties & politicians were tracked from Twitter

using Simplify360 tool.

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Simplify360 – The Leader of Social Business Intelligence

Most admired brand for Social Media Research on Slideshare

Top 10 Product Technology Company by TechSparks 2010

Listed amongst TOP 10 SMM tools by PR2020 and SocialMedia8

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Social Business

Intelligence

www.simplify360.com

Simplify360 is the leading social business intelligence.

Offerings include:

• Social Marketing Suite for agencies

• Social Contact Centre for BPOs

• Social Command Centre for Enterprises

We enable businesses to perform Online Reputation Management, Customer Service,

Community Management, Social Media Research & Brand Auditing; Online Sales Lead

Generation, and Consumer Sentiment Analysis.

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Leaders use Simplify360

Clients

Partners Worldwide

Brazil and LatAM Saudi Arabia

USA

Worldwide

Singapore & India

Page 34: [Report] Social Media Buzz Analysis of Indian Election 2014 By Simplify 360