Post on 03-Jun-2018
8/12/2019 Renzi v. Cristiano Ronaldo - CR7 Trademark Ex. a Demand Letter
1/7
Case 1:14-cv-00341-M-PAS Document 1-1 Filed 07/28/14 Page 1 of 7 PageID #: 7
8/12/2019 Renzi v. Cristiano Ronaldo - CR7 Trademark Ex. a Demand Letter
2/7
8/12/2019 Renzi v. Cristiano Ronaldo - CR7 Trademark Ex. a Demand Letter
3/7
D
yk
E
M
C
hr
isto
ph
e
r R
en
zi
M
ay
2
3,2
0
14
P
ag
e
2
-
to
JB
S
in
o
rd
er
to
a
vo
id
th
e
ti
m e
an
d
ex
pe
ns
e
of
a
p
ro
tra
ct
ed
p
ro
ce
ed
in
g.
It is
clear Cristiano
R
o
na
ld
o
an
d
J
BS
,
a
s
th
e
e
xc
lu
si
ve
l
ice
ns
e
e
of
t
he
ma
rk
s
C
R
7
a
nd
C
R
7
C
R
IS
TI
AN
O
RO
N
AL
D
O,
are
en
tit
led
to
r
eg
is
ter
an
d
u
se
th
es
e
m
a
rks
in
th
e
U
n
ite
d
S
tat
es
, an
d
yo
u
r
r
eg
ist
ra
tio
n
o f
th
eC
R
7
m
ar
k is
a
vio
la
tio
n
of
th
es
e
rig
ht
s.
W
e
k
in
dly
r
eq
ue
st
th
a
ty
ou
a
gr
ee
t
oa
s
sig
n
U
S
R
eg
is
tra
tio
n
N
o
3
,63
7
,97
4
to
J
BS
o
n
o
r
b
efo
re
u
ne
6
2
01
4.
If
yo
u
ha
ve
an
y
qu
es
tio
n
s,
o
r w
is
h
to
d
isc
us
s
v
i
te
lep
ho
n
e,
p
lea
s
e
co
nt
ac
t m
e
a
t
20
2)
9
06
-
8
61
8
, o
r r
es
po
nd
v
ia
w
ri t
in
g.
W
e
l
oo
kf
or
wa
rd
to
r
ec
ei
vin
g
y
ou
rr
es
po
n
se
a
nd
am
i
ca
bly
r
es
ol
vin
g
th
is
m
att
er
.
S
in
ce
re
ly,
Er
ic
T
F
ing
e
rhu
t
ET
F:
sm
m
En
cl
os
ure
s
DC
OJ
\33
693
8 1
JD
\SM
M
C
06
713
7\0
016
C
a
lif
or
nia
I
Il l
in
ois
I M
ic
hi
ga
n
I T
ex
as
I W
a
sh
in
gt
on
D.
C.
Case 1:14-cv-00341-M-PAS Document 1-1 Filed 07/28/14 Page 3 of 7 PageID #: 9
8/12/2019 Renzi v. Cristiano Ronaldo - CR7 Trademark Ex. a Demand Letter
4/7
iN
T
H
E
U
N
IT
E
DS
T
AT
E
S
PA
T
EN
T
A
ND
T
R
A D
'.
EM
A
RK
O
F
FI
C
E
B
E
FO
R
E
T
H
E T
R
AD
E
M
A
RK
T
R
IA
L
A
N
D A
P
PE
A
L
B
O
AR
D
In
the
M
at
ter
o
f R
eg
ist
rat
ion
:
R
eg
. N
o.
:
Re
gis
ter
ed
:
R
eg
ist
ran
t:
M
ar
k:
C
las
s:
3
,6
37
,97
4
J
un
e
16
2
00
9
Ch
l'i
sto
ph
er
R
en
zi
C
R 7
2
5
JB
S
TE
X
TI
LE
G
R
1
JP
A
/S
Pe
titi
on
er
,
v
CH
R
IST
O
PH
E
R
RE
N
ZI
Re
sp
on
de
nt.
)
Ca
nc
el
lat
ion
N
o.
-
-- -
P
ET
IT
IO
N
TQ
JB
S
Te
xt
i.le
G
ro
up
S
(
Pe
ti t
ion
er
),
a
n
ak
tie
se
lsk
ab
o
f
D
en
ma
rk
, h
av
ing
a
p
hy
sic
al a
dd
res
s
of
Bornholmsvej
I 7400
Heming, Denmark,
believes
it
will
be
damaged
by
the
continued
regisnation No.
3,
63
7,9
74
,
for
th
e
m
ark
CR
7
, r
eg
iste
re
d
t
oC
hri
sto
ph
er
Re
nz
i
a
nd
h
er
eby
p
et
itio
ns
to
c
an
cel
sam
e
.
Tl:
te
gr
ou
nd
sf
or
th
ec
an
ce
lla
tio
n
are
as
lo
llo
vv
s:
(1
)
Pe
tit
ion
er
is
th
e
ow
ne
r
of
U
.S.
A
pp
lic
ati
on
S
eri
al
N
o
s. 8
6/2
39
,8
76
and
8
6/2
39
90
7
f
or
the
m
ark
s C
R7
a
nd
C
R
7 C
R
IST
IA
N
O
R
ON
A
LD
O
re
sp
ec
tiv
ely
.
B
o
th ap
pli
ca
tio
ns
we
re
file
d o
n
A
pr
i\2
,
20
14
fo
c
lot
hi
ng
, n
am
el
y,
u
nd
erw
e
ar,
b
ox
er s
ho
rts
b
ox
er
br
ier
s,
dre
ss
s
ock
s
kn
itt
ed
soc
ks
, s
po
rts
so
ck
s,
sh
irt
s,
t-s
hil
ts,
p
olo
s
hit
ts,
sw
ea
t
shi
rts
, d
res
s
sh
ort
s,d
re
ss
su
its
, o
ut
er
jac
ke
ts
, t.ie
s
be
lts;
f
oo
tw
ear
;
h
ea
dg
ea
r,
nam
e
ly
ca
p
vis
or
s,
cap
s
a.n
d h
at
s,
in
In
te
rna
tio
na
lC
la
ss
2
5.
(2
)
Pe
ti
tio
ne
r h
old
s
an
e
:K
clu
siv
e
w
o
rld
-w
ide
li
ce
nse
to
m
a
rke
t u
nd
er
we
ar
br
an
de
d u
nd
er
the
m
ar
ksC
R
7
an
d C
R
7
CR
IS
TI
AN
O
RO
N
AL
D
O.
Sa
id
go
od
s
are
sol
d
glo
ba
lly
,
and
ar
e
a
sso
ci
ate
d
wi
th
on
e o
f
Case 1:14-cv-00341-M-PAS Document 1-1 Filed 07/28/14 Page 4 of 7 PageID #: 10
8/12/2019 Renzi v. Cristiano Ronaldo - CR7 Trademark Ex. a Demand Letter
5/7
the
most
pop
ular
andrec
ogniz
able p
rofess
ional s
occer
playe
rsin th
e
wo
rld-
C
ristia
no Ro
nalda.
(3)
Pe
tition
er h
as imm i
nent p
lans to
enter
th
e
U.S
.
m
arket an
d sel
lclot
hing r
elated
good
s under
the
mark
s
CR7 and
CR7
CRIS
TIAN
ORO
NAL
I O.
(4)
A
s a lic
ensee
of
th
e ma
rks CR
7
and CR7
CR I
STIAN
O R
ONAL
DO,
all usa
ge o
fs
aid
marks
in conne
ction w
ith
th
e subj
ect goods
inures
to
the
b
enefit
o
fPe
titione
r.
oun
t
F
alse S
ugges
tionof
Con
necti
on wit
h a L
iving
Perso
n
(5)
So
ccer is
the rn
ost p
opula
r sp01t
in the w
orld,
and
Cr
istian
o Ron
aldo o
ne of th
e m
ost
rec
ogniza
ble f
igures
of
th
e game
. He
curren
tly play
s f
or the p
rofess
ional
socce
r team
Real
Madri
d,
and
is
th
e
highest
paid
soccet
player
in
the
world.
In
2007
, Cr
istiano
Ron
aldo
won
al
l of
th
e
ma
in Pl'Ofe
ssiona
l
Foot
ballers
' Asso
ciatio
n ( P
FA )
a
nd Footb
all W
titers' A
ssoci
ation
( FW A
) aw
ards,
a
nd in 2008
,he
w
on
th
ree of th
e four
main
PFA
and
FWA a
wards
. In
both 2
007 an
d 200
8, Cr
istiano
Ro
nal do
wus
name
d FWA
F
ootba
ller
of
th
e Y
ear, and
i
n
2
008
he
wasn
amed
th
e Fede
ration
lnter
nation
ale
de Footb
all (
FIFA '
') Wor
ld
Play
er of
he Ye
ar, Pl
FPro
Playe
r
of
t
heY
eat',
and Worl
dSoc
cer lll
ayet' o
fthe
Ye
ar. ln
20
08 a
nd 2013,
he
wonthe
FIFA
/Ballo
nd'O
r a
w;ud
for
the be
stsocc
er pi
Ryer in th
e w
odd.
(6
)
r i s t i
~ m o R
onaldl
>
is
well-
know
n thro
ughou
t the
world
, incl
uding
the U
nited
States
. r
August
of
20
l
0,
he
became thetlrst non-American
to reach
ten
million
( I
0,000,000) followers
on
Facebook,
and
i
n Oc
tober
of
20
12,
he bec
ame
the
firs
t
spo
ttsper
son
to reac
h
fifty mill
ion (
50,000
,000)
Fa
cebook
fo
llowe
rs.
A
ccotd
ing to
orbes m
agazi
ne, C
ristian
o Ro
naldo h
ad the
.
f
ifth
highe
stsoci
alrank
in the
wo
rldin
201
2, behin
d only
Lady
Gaga
,
R.ih
anna, Justin
Bi
eber, a
nd Kat
y Perry.
5 ~ o r
s P r o mag
azine
rated
him
as
a
mong
the to
pten
most
mark
etable
athle
tes in
the wm
ld, in
bo
th 2012
a
nd
2
013. C
ristia
no Ro
nalda
als
o w
as
li
sted
in T
imeMaga
zine s
100
Wo
rld's
Most f
nfluen
tia.l
People
in 20
14. T
here
is
a
wax
work
of
him at
Ma
dame Tu
ssaud
s Lon
don.
(7)
With
t
he exc
eption
of his first
year
on
the
team
Real
M
adtid,Cris
tiano
Ronal
do has
alwa
ys
wor
n the
jersey
num
ber 7
as
a pmf
ession
al and
am
ateur
soccer
playe
r.
As ares
ult, a
nd well
pl ior
t
o
the.
June
22, 2008 d
ate
of first
use a
lleged
in th
e regi
stratio
n sou
ght to
be ca
ncelle
d her
ein, C
ristian
oR
onaldo
Case 1:14-cv-00341-M-PAS Document 1-1 Filed 07/28/14 Page 5 of 7 PageID #: 11
8/12/2019 Renzi v. Cristiano Ronaldo - CR7 Trademark Ex. a Demand Letter
6/7
becam
e. known
aroun
d the
\V
orld,
inclu
ding
the 1
Jnited Stutes,
as CR7.
(8)
Upon
inform
ation
and beli
ef;
R
esponde
nt was
we
ll
aware
of the
fame
of Cri
stiano Ronalda
and h
is
CR7
n
ame and identit
y, as
we
ll
as
the significa
nt comm
ercial
vulue
asso
ciated
w
ith
1h
e sales
of
u
nderwea
r and related
goods b
randed u
nder Pet
itioner's
CR7
and CR7 C
RISTIAN
O RON
ALD{)
ma
rks,
wh
en
R
esponden
t applied
to regist
er the ide
ntical
mark
CR7on
June
25,
2008.
(9 )
N
either C
rilltia.no
R
onalda
not
P0ti
tioner
is c
onne.decl
w
\th Resp
ondent or
an
y
of the
go
ods
he
p
utports t
o sell
an
dior activitie
s
he
ha
s
un
dertaken,
in conn
ection w
ith th
e CR7 des
ignation.
Con
sumers
are likel
y to bel
ieve the
clothing
-related
goods b
randed u
nder
I'Zeg
islrant'
s
CR
7
m
ark are
some
how asso
ciated w
ith Cris
tiano Ro
naldo
and Petitio
ner (wh
o holds
a world-
wide lice
nse
to marker
unde
rwear un
der
the
ern and CR7 CR
ISTIAN
O RONA
LDO m
arks),
when
in fa
.ct
they ar
e not.
The C
R7
and
CR7 CR IS
TIANO
RONAL
DO ma
rks
are
so c.losely
tied
to the fam
e and
re.putatio
n of Crist
iano
R
enaldo,
that a co
nnection
with th
e soccer
player
w
ould
imm
ediately
be
pres
umed
by
the gene
ral pu
blic
wh
en encount
el'ing Re
gistrant
's CR7 b
randed c
lothing. T
he C
R7
mark
po
ints uni
quely
a.nd
unmist
akably
to Ctistian
oRona.
do, not Reg
istrant,
and theu
nderwea
r Petition
er licens
eg under
U1e
m
ark.
1 0
By
reaso
n
of
the
foregoin
g, Resp
ondent's
use
and registrat
ion of
th
e CR 7 m
ark soug
ht
to
be
cancelled hereinfalselysuggestsa
Qormection
with
a livingperson, namely, world-renownedsoccer
player C
ristiano
Ronaldo
-
C R .7
'' -
in
vio
lation
of
2(a) o
f the Tra
demarkA
ct,
5
U
S.C.
052
(u).
C
ount U-llnfah
Compet i
tion
(11
) Pe
titioner
restotes
an
d
realle
ges
,l
l
t
hrough I 0
: ~ b o and
here
by
inco
rporates
same
as
if
ul
ly
sta
ted herein.
1 2)
y
r
eason
of his ac
ts
as
af
oresaid,
Respond
ent
has commit
ted unfa
ir compe
tition,
en
ti
lling Pet
iti()ner
to l'eliefp
ursuant
to
44(g
) and
(h)
of
t
heTradema
rk Act,
l S U
S.C.
I 126 (
g) and
(h).
(13) I
f
Respo
ndent
is permitte
d
lo the
registrat
ion soug
ht to
beeancelled
herein,
and
R
esponde
nt contin
ue.s to cl
aim such
rights
as confer
red unde
r the Prin
cipal Re
gister
of the Trad
emark
Ac
t
..
- _
Case 1:14-cv-00341-M-PAS Document 1-1 Filed 07/28/14 Page 6 of 7 PageID #: 12
8/12/2019 Renzi v. Cristiano Ronaldo - CR7 Trademark Ex. a Demand Letter
7/7
of
194
6
R
esp
onde
nt
wi
ll obta
in u
nlaw
ful
gain
and ad
vant
age
to
w
hich
he
is
n
ot
entitl
ed
un
der the
T
rade
mark
Ac
t
o 1946
,
to the
detri
men
t
and ha
rmo
f Pet
ition
er.
W
HER
EFO
RE
, Pet
ition
er re
spe
ctful
lyre
ques
ts
tha
t:
A
.
Jud
gme
nt b
e en
tered
aga
inst
Resp
ond
ent
on
ea
ch
o Pe
titio
ner s
cla
ims,
Cou
nts l
an
d 1
1;
8
.
Th
epe
titio
nfo
r can
cell
ation
be gran
ted;,
an
d
C
.
U.S.
Reg
istra
tion
No 3
637
974
b
e can
cell
ed.
Dated:
May
22
2014
By:
Doc
ket
No
.
0
671
37.0
016
JBS
Te
xtile
Gr
oup
A/S
: : ~
.
.
. t
,
. : : : :
. . , .
; ~ ~
.
__
; ~ : ~
- : ; -
.__
__
_ _
Er
ic T
.
F
inge
rhut
Mar
sha Ge
ntne
r
Sha
nnon
M a
rie
McK
eon
A
ttor
neys
f
or Pet
ition
er
Dy
kema
Goss
ett P
LLC
13
00
1S
treet
N.
W.
Suite
300
Wa
shing
ton D
.C.
2000
5
T
el: 2
02.9
06.8
618
F
ax:
20 2
.906
.866
9
4
Case 1:14-cv-00341-M-PAS Document 1-1 Filed 07/28/14 Page 7 of 7 PageID #: 13