Listing Tips

2015

RentLinx Listing Tips- Based on a study of RentLinx phone and email leads- For 200,000+ listings from all over the USA (houses to large multi-family)- The leads came from 156 websites in The RentLinx Network

good posts each week

3,000Within last day Last week Last month 3 months

Leads

FreshRentersLike it

Keep your rent and availability current!– Login weekly (or daily)– Click “Mark as Updated”

FreshLike itRenters

“A picture is worth 1,000 words”

79%Of listings have photos

Add lots of photos!• Unlimited photos are free– Your 1st 16 photos will be included

in your craigslist posts• Both exterior & interior photos• Floor plans• Descriptive captions• Be creative:– Pictures of staff, residents, pets– Event photos

“A picture is worth 1,000 words”

WordsUse

Your

91%of leads are for ads

with property descriptions

• Search engines can’t “see” photos• Paint a picture with words• Use lots of details• List your specials at the top• Popular keywords:

– garage– house– student– bungalow– duplex– washer and dryer– brick ranch– fenced yard– rent to own– all utilities included– finished basement– dishwasher– condo– townhomes– parking– furnished

WordsUseYour

Of leads are for

listings with $ Rent

None

Atta

chm

ents

5+ attachments

2-4 attachments

1 attachment

DoubleYourLeads!

2X

2X

2X

Of leads are for

listings with $ Rent At

tach

men

ts DoubleYourLeads!Include Attachments:• Application• Brochure• Pet Policy• Income Qualifications• Use PDF format

Add Links:• Video Tour • Your company website• Your Facebook page

good posts each week3,000

None 1 2-10 11-20

3X

Lead

sAmenitiesAmenitiesAmenities!

4X

6X

Amenities, Amenities, Amenities!Include Your Amenities:• Check the boxes that apply• Include descriptions such as:• Dogs allowed - under 25 lbs.• Parking – carports• Washer & Dryer – full size• Washer & Dryer - select units• Other – private entrances

good posts each week3,000Le

ads

Pet Policy?

5X5X5X 5X

State Your Pet Policy

Renters want to know:• Can I live here with my cat or dog?• Are my allergies going to bother me?• Any breed restrictions?• Are there pet weight limits?• Any pet fees?

Photobombing Dog On Craigslist Makes Chicago Apartment So Much Better• Posted: http://www.huffingtonpost.com

/2013/03/20/photomboming-dog-on-craigslist-makes-chicago-house-so-much-better_n_2917474.html?ncid=txtlnkushpmg00000035#slide=2243817

Of leads are for

listings with $ Rent

Your

of listingsinclude$ Rent89%

94%

“Call”me

maybe RentShow

Your RentShow

List a Rent Amount!

Renters want to know:• Can I afford to live here?• How much is the deposit?• Is there an application fee?• Are there any Specials?

HangUp!!!80%

20%Leave a message

Oh Oh!Are you missing 80% of your leads? • Most renters don’t call back … or email• Get “Hang Up Notifications” with

RentLinx Plus!

Callers Who Get Voice Mail

Are you ghosted?!

If craigslist thinks you are “over posting”, they may “ghost” you.

“Ghosting” means that craigslist lets you confirm you post, but they never display your ad.

Post to Social

Media from

Post your own custom brochure on craigslist!

Make this your primary photo on craigslist to attract more attention

Choose:4 designs

3 colors

good posts each week3,000

Basic Plus!

4

18

Leads

Go

4X!

Plus!

“I just want to let you know how happy I am with the Rentlinx Plus services! Our leads have increased and I love the recorded calls!”

- Terri N., Valley Ranch Apartments

Summary of Listing Tips:

1. Keep your listings updated – renters prefer fresh ads2. Add lots of photos – be creative3. Include a detailed property description – with keywords4. Ads with Attachments & Links - get 2X more leads5. Ads with Amenities – get 3 to 6X more leads6. Ads with a Pet Policy – get 5X more leads7. Ads with a Rent Amount – get 94% of the leads8. Don’t let calls go to voice mail – 80% of renters hang up 9. Post to Social Media from RentLinx – custom brochure10. Plus! ads - get 4X more leads!

Need Help?Support@RentLinx.com

800-510-5469