Post on 19-Jan-2016
REMCamp
2014VIDEO OPTIMIZATION TEMPLATE
A publication of
30Join www.REMCamp.com
Optimize Video Plan
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Video Optimization Plan
Video Optimization Index
1
2
3
4
Upload Video
10 Step Optimization Plan
SEO, YouTube and Google
Video Plan
Today’s Goal
Upload Your First Video Optimize Your Video For SEO
Video Guide
• Video for Real Estate Guide
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Power TipsChecklist
Video SEO Works Just Like Text SEO
Google Loves Video and can “read” videoYou Tube Makes It Easy To Optimize VideoNiche, Expert and Relevant Content is King
10 Step Plan
Follow the 10 Step Plan for Every Video
Goal
To get you more traffic and leads
“Less than 2% of real estate agents use video in their marketing but 72% of homeowners are more likely to list with an agent that does use video” – (NAR - National Association of Realtors).
* We Optimize Videos To Get Free Traffic
Create a Video Content Calendar
Common Real Estate Videos
• Company Profile• Agent Bio• Home Tour• Neighborhood Tour• Things to do • Community Videos• Real Estate Market Report• Foreclosure Report• Real Estate Rant• Drive Around Video• Client Testimonials• Expert Interviews• Pre-Listing Video• Any Blog Post
File NameInclude Keywords in File Name
TitleInclude Keywords in Title
• Can write long Title• Include Keywords
• Include CTA
DescriptionInclude Keywords in Description
• Write up to 5,000 words• Write blog post an add it to
YouTube description• Start with your CTA and a link
to your blog post or landing page
• Include your keywords right at the beginning
• End with a Call to Action and a link to your blog post or landing page
CategoryBe Consistent With Category
• Limited Categories
• Be Consistent
TagsAdd Tags
• Include primary and secondary keywords in tags
• YouTube will recommend tags
• Add your primary keyword first
• Use quotation marks “Foreclosure”
• Use quotation marks for multiple work keywords “Cherry Hill Foreclosures”
ThumbnailPick Your Thumbnail
• # Thumbnail• Choose the best one• Can’t do much else
until you become a YouTube Partner
OverlayAdd Call To Action Overlay
• Can “pre-overlay” videos by adding overlays during editing
OverlayAdd Captions
AnnotationsAdd Short Keyword Rich Annotations
Get Views & Likes You Tube Counts Views & Likes
• Viewers can like or dislike a video• Get likes• Ask for likes by adding an annotation• Total views are important• Total Channel Views are Important• Length of View is important• Hotspots* drive traffic
Get SubscribersYouTube Counts Subscribers
• Subscribers are important• Free traffic as subscribers are
similar to “fans’ on FB and YouTube shares your videos with subscribers
• Ask viewers to subscribe• Add annotations• When you send out an email about
a new video ask for subscribers• Your CTA on your video may be to
add a subscriber
Get CommentsYouTube Loves Comments
• Comments are important• You should also comment on other
videos• Comments open up the viral aspect
of YouTube video• Ask viewers to comment• Add annotations asking for
comments• When you send out an email about
a new video ask for comments and feedback
• Your CTA on your video may be to add a comment
• Video responses are most valuable• You can buy comments
ChecklistFile Name:Title:Description:Category:Tags:Annotations:Transcript:CTA:Comments:Subscribers:Views:
Shoot each video for your audience and then audit it against this checklist to make it more search engine friendly.
James Wedmore
www.RossHair.com/Video
Congratulations on writing out your Video Optimization Plan.
Now make sure you print it out or upload it to your smartphone so you can view it anytime, anywhere.
Then make sure you review it every quarter.
Book out the time and spend at least an hour understanding your business and how your brand can help grow our business!
www.REMCamp.com/start/video
… AND YOU’RE DONE!
RATE THIS CONTENT & HELP REMCAMP IMPROVE.REMCamp believes in creating content for you (not for us), so we’d like to hear what you thought of this template! Submit your feedback by emailing ross@remcamp.com.
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