Digital Marketing Webinar Remarketing: Reach Lost Customers, Sell

More, Look Bigger

Sep 5, 2014 I Manuj Bajaj (Business Growth

Consultant)

www.digitalvidya.com

Remarketing Reach Lost Customers, Sell More, Look Bigger

Manuj Bajaj GreyBox Technologies manuj@greyboxtechnologies.com 9873066683 www.GreyBoxTechnologies.com

Manuj Bajaj

• Online Business Growth Consultant | Experienced Digital Marketer | Author | Speaker

• VP Marketing: GreyBox Technologies

• manuj@greyboxtechnologies.com

• in.linkedin.com/in/manujbajaj/

✔ Degree in Electrical Engineering from Delhi College of Engg. (DCE).

✔ Marketing specialties:

- PPC (holds three certifications from Google on AdWords) - Conversion Optimization

- Analytics - Email

- Content strategy - Social

✔ Online Business Growth Consultancy for medium business to large enterprises.

✔ Conducts seminars with "Business Growth" as the central theme for SMB (Small and Medium Businesses) owners.

✔ Invited by IIM as the industry expert to deliver lecture and as panellist where he shared the stage / panel with other industry thought leaders from eBay, OLX, ColorPlus, Social Wavelength

✔ Authored a series of 8 books on computers "Computer Smart Series: Learning Computer for Smarter Life" taught in hundreds of schools across India with 200,000+ copies sold in two languages. Books available at Amazon, Flipkart, SnapDeal, Fishpond (Australia), Book Depository (UK), MightyApe (Australia), MightyApe (New Zealand), HuntBee, ScholarKart, BookAdda etc.

Poll-1 What type of site do you have? 1. Ecommerce 2. Lead gen 3. Ad revenue 4. Corporate or Product Information site

Poll-2 Do you want more buyers and profits? 1. Yes 2. No

Today’s Agenda

• Remarketing

–Fundamentals

–Basic Strategies

–Why you can’t leave it out of your marketing mix?

–Really advanced Strategies

Segment: 1

Remarketing What is it?

How it works? How to implement it?

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Remarketing: What is it?

• Remarketing is a way for you to connect with visitors who visited your website but didn't complete a desired action; for example, making a purchase or signing up.

• Also known as Re-targeting, ATTF (Auto Tag Track and Follow)

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Let’s pretend

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You are a: B2C e-commerce company Or B2B Lead gen company.

Or

Remarketing: How does it work?

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Remarketing: How to implement?

A simple 4 step process 1. In your AdWords Account generate the

remarketing code. 2. Insert the code on relevant pages like “Thank

you page”, “Product Pages”, “Contact us pages” (Within 48hrs google starts building lists of visitors by dropping cookies)

3. Start serving ads / message to bring visitors back 4. Optimize and Scale it up.

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Segment: 2

Basic Strategies that everyone must follow to grow their

business

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Remarketing: Basic Strategies

All of you MUST use these strategies • Build a list of all visitors (list 1: All)

• Build a list of visitors who converted (list 2: Converted)

1. Show Ad message to (All – Converted)

2. Show Ad message to everyone who visits more than one page (look bigger as if you spend Hundreds of thousands or millions)

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Segment: 3

Why you can not leave remarketing out of your

marketing mix?

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Why do it? 1. Artbeads.com

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Why do it? 2. Green Mountain Coffee

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Segment: 4

Really advanced strategies that only top 0.1% marketers / companies

follow.

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different levels of difficulty in setup

• Show Ad message to Converted (Upsell, Cross sell) • New Product Launches based on category of current

purchase • Reminders for Annual Maintenance / subscription

renewals • Different messages for geographic / gender etc. • People who went to specific job section or Vacancy

page can be contacted later • Product Section wise remarketing (men shirts, ties,

baby toys) • Dynamic remarketing

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Thanks You!

• Questions

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