Remarketing

Effectiveness

of

What is Remarketing?

It is a Feature which helps Advertisers to reach Users who’ve already engaged with

Advertiser’s website .

“Remarkable” feature from Google to stay engaged with your

target “Audience”.

Channels of TrafficIts Your Responsibility to Capture your Site Visitors

Business invest lot of money in generating traffic to the site.

Hire SEO, PPC , SMO, Bloggers etc.Investment will be vain if Visitors

visit site and Leave doing nothing.Every Effort to Bring users to Site

Take Time and Money.

Why Remarketing?Do you Know ?

Recapture Lost Sales With Remarketing

Why Remarketing?

• Higher Conversions • Brand Recall – Your brand is top of mind when they’re ready to buy

can radically improve ROI – Increase Brand Searches.

• Highly Targeted• Convert Lookers into Leads• Achieve a higher ROI• Add Value to Succumbed money

ADD VALUE TO LOST MONEY

Remarketing gives you a second chance to make that first impression

Why Remarketing?ADD VALUE TO LOST MONEY

How Remarketing Works?

Remarketing - second chance to make that first impression

How to implement Remarketing ? Add Small Snippet of Code to all Pages of your site This code will Tag visitors who visit those pages Those people are added to the list Cookies are dropped in the users browsers Cookies will help system track these users and display ads to them

Channels of Remarketing •Display Remarketing•RLSA (Remarketing List for Search Ads)•Remarketing with Google Analytics •Remarketing with YouTube•Dynamic Remarketing

Display Remarketing

• Functionality of Remarketing

RLSA Remarketing List for Search Ads

Remarketing With Google Analytics Google Analytics lets you create unique and

precise lists based on

Remarketing for

• It is a Powerful way to continue the Conversation you began when users Visited your Website

• More Flexibility and Control • Increase Brand Reputation• Entice them by Creating Tailored Ads with

Offers

Bottom Line

Practical Demonstration

https://www.youtube.com/watch?v=ad9pxr3Ce4E