Mobile Video: The Next Generation of Real-Time News Publishing

John PatonCEO, Digital First Media, USA

Digital First Media

75 Daily Newspapers 

Over 800 digital and online products

$1.3B in annual revenue

Over 10,000 Employees

Operates across 18 States

Over 65MM customers monthly

Important Shifts

The Always-On, Highly-

Visual, Mobile Consumer

Visual Media Driving Higher Engagement

Mobile Consumption

Growing Rapidly

Visual Media Driving Higher Ad Revenues

Real-Time Publishing Essential

Mobile Video Publishing Platform

The Tout Proposition

Your Website

Your followers directly

Your App

Social Networks

Transform journalists into video broadcasters Monetize via higher CPM advertising

From initial test to full deployment

Case Study

4 Week test with key DFM properties (Los Angeles News Group)

All 92 DFM Markets (including 75 Dallies) trained and live within 45 days

Today, 1,800 journalists creating 5k-7k mobile video updates per day

Video viewing has tripled across DFM

Time on site & repeat visits up notably

New pre-roll advertising revenue stream

Entirely new “Local” pre-roll market emerging

Boston Bombing

The Impact on Journalism

Sonya Paclob Journalist, York Daily Record

“The most powerful tool to me is my mobile phone. I was a mobile journalist. I tweeted and used a video app called Tout to document my experiences throughout the day. The smaller the equipment, the less awareness I

brought on myself. I was able to weave in and out of big news media outlets with their big camera set-ups.”

Asiana SFO Plane Crash

The Impact on Journalism

San Jose Mercury News Journalists – first media on the scene at SFO using iPhones & Tout

Hundreds of thousands of views in first 24 hours

Video shared across DFM Network & picked up by outside national media

First interviews of passengers on flight

Colorado Floods

The Impact on Journalism

Over 800K views in first 72 hours

Top listing in Google News

Re-distributed and shared thousands of times across the web

Re-Defining Local News & Information

Over 1,800 Journalists across 92 markets

Creating daily stream of 5,000-7,000 video updates

Over 25MM video views since launch

Revenue potential in excess of $300,000 a month

News Traffic Weather Sports

Politics Special Events Community Arts

The Roadmap

Thousands of DFM daily video updates, organized by Geo-location, to be distributed across

Major Digital & IPTV platforms

“News Around Me”