Relevant, real-time mobile video news publishing is driving unprecedented levels of consumer...
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Mobile Video: The Next Generation of Real-Time News Publishing
John PatonCEO, Digital First Media, USA
Digital First Media
75 Daily Newspapers
Over 800 digital and online products
$1.3B in annual revenue
Over 10,000 Employees
Operates across 18 States
Over 65MM customers monthly
Important Shifts
The Always-On, Highly-
Visual, Mobile Consumer
Visual Media Driving Higher Engagement
Mobile Consumption
Growing Rapidly
Visual Media Driving Higher Ad Revenues
Real-Time Publishing Essential
Mobile Video Publishing Platform
The Tout Proposition
Your Website
Your followers directly
Your App
Social Networks
Transform journalists into video broadcasters Monetize via higher CPM advertising
From initial test to full deployment
Case Study
4 Week test with key DFM properties (Los Angeles News Group)
All 92 DFM Markets (including 75 Dallies) trained and live within 45 days
Today, 1,800 journalists creating 5k-7k mobile video updates per day
Video viewing has tripled across DFM
Time on site & repeat visits up notably
New pre-roll advertising revenue stream
Entirely new “Local” pre-roll market emerging
Boston Bombing
The Impact on Journalism
Sonya Paclob Journalist, York Daily Record
“The most powerful tool to me is my mobile phone. I was a mobile journalist. I tweeted and used a video app called Tout to document my experiences throughout the day. The smaller the equipment, the less awareness I
brought on myself. I was able to weave in and out of big news media outlets with their big camera set-ups.”
Asiana SFO Plane Crash
The Impact on Journalism
San Jose Mercury News Journalists – first media on the scene at SFO using iPhones & Tout
Hundreds of thousands of views in first 24 hours
Video shared across DFM Network & picked up by outside national media
First interviews of passengers on flight
Colorado Floods
The Impact on Journalism
Over 800K views in first 72 hours
Top listing in Google News
Re-distributed and shared thousands of times across the web
Re-Defining Local News & Information
Over 1,800 Journalists across 92 markets
Creating daily stream of 5,000-7,000 video updates
Over 25MM video views since launch
Revenue potential in excess of $300,000 a month
News Traffic Weather Sports
Politics Special Events Community Arts
The Roadmap
Thousands of DFM daily video updates, organized by Geo-location, to be distributed across
Major Digital & IPTV platforms
“News Around Me”